Browsing Tag

Rich Communication Services

Brands Stand to Waste a Staggering $917.2 Billion on Digital Banner Advertising by 2028

Digital messaging would be a bigger industry than mobile advertising and social media combined. Despite the growth in messaging and Rich Communication Services (RCS), brands are starting at a staggering loss of $917.2 billion from their Digital Banner Advertising campaign by 2028. This year alone, brands would waste 99.9 percent of their banner advertising budget. Solution: Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028. According to the findings of an…

Textmunication Holdings, Inc. to be Featured on MoneyTV

Textmunication Holdings, Inc., a cloud-based communication technology holding company, announced the Company will be a featured company on MoneyTV, which is seen in over 180 million TV households in more than 75 countries. MoneyTV, with Don Baillargeon, has been on the air since 1996 with more than 1000 episodes aired since inception. The Company will be a featured company on MoneyTV, which is seen in over 180 million TV households in more than 75 countries. MoneyTV, with Don Baillargeon, has been on the air since 1996 with…

3Cinteractive to be Acquired by UK-based Cloud Communications Provider IMImobile

3Cinteractive Corp. (3C), the leading provider of Rich Communication Services (RCS), announced it has conditionally agreed to be acquired by global communications software provider IMImobile PLC. Geographical compliments will expand market reach, while the combined products and services will enable delivery of intelligent, multichannel customer communications for leading enterprises worldwide. "We are incredibly inspired by the opportunities this new relationship unlocks for us. Together we can move faster and with more…

Why Will RCS Messaging Be More Effective Than Apps

Businesses across industries are always looking for new ways to effectively communicate and engage with customers via a mobile device. Over the last few years, many businesses relied on their own branded app as a way to conduct this type of communication with customers. However, there is recent evidence that a growing number of consumers are beginning to eliminate apps from their phones, with fewer app downloads and lower app engagement. According to an article in PC World, app downloads decreased more than 20% last year,…