ROI Archives — MarTech Series

MarTech Interview With Tzahi Zilbershtein, Chief Technology Officer @ Voyantis

AI/ML Paroma Sen - December 16, 2025

Practical Ways to Apply Rewards Across the Marketing Funnel

Customer Experience Management Jay Jaffin - December 15, 2025

The Reinvention of the CMO Role in the Age of Data and AI

AI/ML Catherine Solazzo - December 10, 2025

The Streaming Ad Boom Is Just Getting Started

Analytics Ally Appelbaum - November 11, 2025

AI Is Driving Greater Personalization in Marketing, But Is It Too Much?

AI/ML John Merrill - October 22, 2025

Unlocking the ROI of AI in Customer Experience

AI/ML John Seeds - October 1, 2025

Retailers Are All-In on AI – But Disconnected Data Threatens Progress

AI/ML MTS Staff Writer - August 7, 2025

Amplified Launches Creative Testing AI – Self-Service Platform

AI/ML MTS Staff Writer - August 4, 2025

LTIMindtree Partners with Adobe to Launch BlueVerse CraftStudio: A New-Age Marketing Agency Built to Help Clients Maximize and Accelerate AI-driven Marketing ROI

AI/ML Business Wire - July 30, 2025

Martech’s Silent Revolution: Why AI-Powered Micro-Decisions Matter More than Big Campaigns

AI/ML MTS Staff Writer - July 28, 2025

Why Your CTV Advertising Strategy Can’t Wait — and How to Make It Count

AI/ML Matt Keating - July 16, 2025

Optimizing AI and Automation in Marketing: Strategies to Prevent Budget Wastage and Maximize ROI

AI/ML MTS Staff Writer - July 4, 2025

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