Banner Before Header
Browsing Tag

RTB House

RTB House Places in Deloitte Fast 50 Second Year Running, Highlighting Strong Revenue and Team Growth Globally

RTB House, a global company that provides state-of-the-art marketing technologies, has been ranked 37th in Central Europe in Deloitte’s Technology Fast 50®. This marks the second time that RTB House has been recognized in the top 50. Deloitte Fast 50 recognizes and profiles the 50 fastest-growing tech companies in the region, based on revenue growth across a four year period (2015 – 2018). This year, in addition to ranking 37th, RTB House is also recognized among the “Big Five,” a designation reserved for bigger companies…

RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads

Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x higher click-through rates vs. static banners  RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the general availability of new highly effective, dynamic ad banner creatives called Snippet Ad. They were developed and tested by its AI Marketing Lab and Creatives Lab, separate units focused on leading innovation for martech solutions. The…

RTB House Appoints Aleksander Baryś as New Chief Financial Officer

Baryś, a Seasoned Executive and Strategic Advisor, Will Steer the Company’s Financial Growth RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic…

RTB House Once Again Named Among the Fastest Growing Tech Companies in Europe According to FT1000 List

RTB House – a global company that provides state-of-the-art marketing technologies for top brands worldwide – has been ranked 24th in the tech sector in the Financial Times 1000: Europe’s Fastest Growing Companies 2019. RTB House made it on to the list for the second time in a row. The Financial Times, in cooperation with Statista, once again reviewed and analyzed Europe’s most innovative and fast-growing companies – publishing the list of the 1000 companies who have achieved the highest growth in revenues between 2014…

RTB House Launches Creatives Lab

New Unit Will Develop Solutions to Offer Clients a Wider Range of Better Performing Dynamic Banners for Both Display and Video RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division - Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video that will also be better suited to clients' branding needs. RTB House is constantly working on improvements to its core…

Cinven Invests in RTB House

Investment in Global Provider of High-Growth Digital Advertising Technology International private equity firm, Cinven, announces that it has signed an agreement to invest in RTB House, a leading global provider of state-of-the-art retargeting technology for leading brands, for an undisclosed consideration. Headquartered in Warsaw, Poland, RTB House is leveraging deep learning algorithms in order to enable its retail clients to deliver highly relevant digital advertising campaigns to potential customers who have…

RTB House Unveils First AI Marketing Lab Innovations

RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 million. The new offerings will be tested by selected brands from RTB House global customer base starting in Q1 2019. The company plans to roll out three innovations to its customer base next year. It currently serves more than…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source for the major MarTech developments of last week. SEMrush Tracks Online Growth in Popularity of Web Summit Conference Online Searches Highlight Web Summit Growth on Time for 2018 Conference Comscore Brings its Digital Audience Measurement to Include Snapchat Discover The New Integration Will Grant…

RTB House Ranked Amongst the Fastest Growing Tech Companies in Central Europe by Deloitte

RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, is the only Polish company in the "Big Five" category (2nd place) in the Deloitte Technology Fast 50 Central Europe. This category ranks large tech companies with extraordinary growth. Moreover, RTB House has been ranked as the 32nd fastest developing tech company in "The Fast 50" category. Large tech companies ranked in the "Big Five" category had to meet specific criteria. They had to be operating in the market…

RTB House Wins Silver Stevie Award for Innovation

RTB House Was Named the Winner of a Silver Stevie Award in the Most Innovative Company of the Year - up to 2,500 Employees Category in the 15th Annual International Business Awards The International Business Awards are the world's premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small - are eligible to submit nominations. The 2018 IBAs received entries from 74 nations and territories. Stevie Award winners were determined by the…

RTB House Solves Advertisers’ Brand Safety Dilemma with First-Ever Multi-Layer Brand Safety Firewall Powered by Natural Language…

RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced it has cracked one of the advertising industry's most pressing challenges with the delivery of a robust brand safety assurance mechanism. The new brand safety solution is included in its ad platform is available now for customers with language support for eight major global markets including Australia, Canada, India, the UK and US. In recent years, brands and publishers have faced…

RTB House Wins The AIconics Award in Best Application of AI for Sales & Marketing

RTB House was Recognized for Best Application of AI for Sales & Marketing Because of Its Deep Learning Technology RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, today announced the company won the 2018 The AIconics Award. The annual awards, celebrating the drive, innovation and hard work in the international AI business community, was held for the 3rd time in partnership with Microsoft and Imperial College London. RTB House was recognized for Best…

RTB House Bids on Innovation, Opening AI Marketing Lab

RTB House Once Again Challenges Itself and the Advertising Industry with Its Creation of The AI Marketing Lab RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, welcomes a new research division, AI Marketing Lab. It will research and develop cutting-edge martech solutions for both publishers and advertisers. After successfully deploying deep learning algorithms throughout 100 percent of its campaigns, RTB House once again challenges itself and the advertising…

Meet the Jetsons: Are We As Close to Achieving Control Over AI As We Thought?

CTOs and Senior Executives Speak about the Functionality of ML/AI in Martech Growing up watching Rosie the Robot take care of the Jetsons’ house in Skypad Apartments was fun. With ABC all set to bring back the world of Orbit City through a live-action series, one wonders if we are anywhere close to achieving what the original writers thought we would have by the 21st century. No, not the flying cars yet, but we do have George’s RUDI - Referential Universal Digital Indexer – aka workstations and the internet. Now if only…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…

TechBytes with Bartłomiej Romański, Chief Technology Officer, RTB House

Bartłomiej Romański Chief Technology Officer, RTB House In November,  RTB House, a global retargeting technology provider for top advertisers, announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.We spoke to RTB House CTO Bartłomiej Romański, to find out the implications of this release.MTS: Tell us about your role at RTB House and the team you handle? Bartłomiej Romański: As Chief…