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Sailthru

Sailthru Named a Strong Performer In Leading Market Research Report

Sailthru Receives Highest Score in the Campaign Design Criterion, and Highest Scores Possible in User Experience and Business Technology Vision Criteria Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that the company has been named a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 evaluation report.  Forrester defined three elements that matter for brands looking for a CCCM solution: deliver a…

Sailthru Releases 3rd Annual Retail Personalization Index

Retailers with Multichannel Expertise Make Big Gains as Consumers Shift Habits Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, released the 3rd annual Retail Personalization Index. Sephora claimed the top spot for the third year in a row, with Nordstrom earning second place. High scoring brands have started to show signs of true multi-channel personalization that is orchestrated to suit the customer. The Retail Personalization Index is derived from a survey of 1,500…

MarTech Interview with Wellford Dillard, CEO, Campaign Monitor

"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what questions they have are foundational to driving a timely and meaningful outreach." Tell us about your role and journey into technology. What inspired you to join Campaign Monitor? I’ve been working in technology and software for over 20 years. My background is primarily in operational finance — working in management consulting, investment banking and equity research before taking on CFO roles at Emma , one of the…

Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

Family of Technology Companies United Under New Corporate Name, CM Group CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable…

Sailthru Named to Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Sailthru, the leading personalized marketing automation technology provider for retail and publishing, announces it has been named to Gartner's inaugural July 2018 Magic Quadrant for Mobile Marketing Platforms as a Niche Player. According to the report, "Mobile marketing capabilities increasingly determine brand marketing success. Broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. Ninety-four percent of smartphone owners report using their device multiple times per…

Sailthru Recognized as a 2018 Top Rated Email Marketing Software by TrustRadius

With an Average Rating of 7.4 out of 10, Sailthru Stands Out as a Leader Among Mid-Sized Companies Sailthru, the leading personalized marketing automation technology for retail and publishing, announced that it has been recognized as a 2018 Top Rated Email Marketing Software provider by TrustRadius, the most trusted B2B review platform. "Sailthru earned a Top Rated Email Marketing award from TrustRadius thanks to strong feedback from customers," said Megan Headley, Research Director at TrustRadius. "Reviewers praise…