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Sales Marketing Alignment

LeadMD & Drift Reveal Surprising Findings with Sales & Marketing Alignment Report

Joint Research Gives Business Leaders Actionable Insights into Alignment Creation and Performance Impact LeadMD, the world’s leading performance marketing consultancy, announces the results of its Sales & Marketing Alignment Report (SMAR). The report was conducted in partnership with the leading conversational marketing platform Drift and leveraged hundreds of executives’ feedback in order to produce a study focused on quantifying the term “sales and marketing alignment” and distilling the concept down into actionable…

AdStage Launches AdStage Join, the First MarTech Solution to Automatically Link Ad, Web, and Sales Data

Marketers Can Instantly Optimize Ad Campaigns Based on Actual Sales AdStage, a leading marketing technology company with $900MM+ in annual ad spend under management, announces the release of AdStage Join, which automatically connects ad data from leading networks like Google, Facebook, and LinkedIn to Google Analytics and Salesforce. The technology allows marketers to instantly optimize ad campaigns based on actual sales, setting a new standard for ROI measurement. With companies increasing marketing and sales alignment,…

TechBytes with Byron Matthews, President and CEO, Miller Heiman Group

Byron Matthews President and CEO, Miller Heiman Group Sales enablement is the strongest force in B2B marketing campaigns. Whether you are a marketing pro, or a sales legend, having the right set of sales enablement tools can amplify your overall ROI from sales campaigns. To better understand the chemistry between B2B content marketing and sales enablement strategies and their immediate impact on business goals, we spoke to Byron Matthews, President and CEO of Miller Heiman Group. What is the idea behind your latest…

Interview with Heidi Bullock, CMO, Engagio

"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell us about your role and how you got here. What inspired you to be part of Engagio? I am the CMO of Engagio. I was inspired to join the company because I believe in the vision. As a marketer, I have done ABM for years but struggled to scale the programs and measure them without me spending hours in excel or bribing someone in IT to help me pull data. I also worked with Jon Miller at Marketo…

Interview with Nadjya Ghausi, VP, Marketing, Prezi

"When it comes to MarTech tools, It is less about “state of the art” and more about “is this tool going to give me results and will the tool increase ROI?” We ask “what unique purpose does it address?” and “how does it integrate with stack we already have?” "Tell us about your role and how you got here. What inspired you to be a part of the Prezi team? In my role as Vice President of Marketing at Prezi, I oversee the marketing team including Brand, Demand Generation, International, Product Marketing, and Marketing Ops.…