sales pipeline

B2B meetings at prominent events are among the biggest drivers of the sales pipeline for enterprises. Meetings that convene prospects, customers, subject-matter experts (SMEs) and key execs are a crucial sales pipeline driver. Most enterprises strive to host hundreds or even thousands of customer meetings at conferences, tradeshows and field events every year. Preparing for these events and scheduling qualified customer meetings to coincide with them requires months of planning, hard work, and precise execution. But…

Diedrich RPM, a marketing firm based in Burnsville, MN, has announced the launch of a proprietary online dashboard platform that gives users real-time ROI for their marketing investments. The dashboard uses custom APIs that bring to life call tracking, web lead capture, and other integrations that are not available on other platforms. "I've owned a marketing and research company for more than 25 years," said Liz Diedrich, owner, and CEO of Diedrich RPM. "The first question that I would ask myself if I was the client is…

When it comes to Sales forecasting, traditional CRM solutions have not been able to address the industry’s needs. Forecasting is complex, and most companies struggle with resource constraints, accuracy, and actionability. Because of this, organizations are now beginning to combine process, analytics and Artificial Intelligence to hone accuracy, to make decisions that will improve Sales, and to make employees more productive. AI-enabled forecasting is still very new, and magical thinking abounds, which is exacerbated by…

For modern-day businesses, the key to success is the reliable connections established between the customers and the Sales officers. When it comes to small Business Administration, this can be done much effectively at a one-on-one level with a limited number of customers. However, as the business grows and the customer base expands, it becomes difficult to keep track of all customer info and provide them a Personalized experience. In such a situation, the most powerful driver for the salespeople to increase the effectiveness…

The Sales Quotation Is Stored in Both the CRM Account and Sales Opportunity Record, Providing a Full Trail of the Activity for Really Simple Systems' Clients Leading CRM vendor, Really Simple Systems, has launched a new feature that lets users create sales quotations from their CRM. Responding to customer demand, the new Quotations functionality provides an all-in-one sales pipeline and quoting solution where users can manage and complete the whole sales process. The new feature, available in the company's…

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing different elements of their emails, landing pages, and digital ads. But as we explained to our booth visitors and others who noticed the slogan, when it comes to generating the best business results from your marketing efforts, A/B testing is being supplanted by multivariate testing. The…