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Top ABM Interview: TechBytes with Gabe Rogol, CEO at Demandbase

Journey into Tech Hi Gabe. You come from a fascinating Sales background where you have managed vastly different portfolios. You recently celebrated your 7th work anniversary at Demandbase. Could you tell us about this enriching journey and how you landed at Demandbase? Yes, I’ve had a long career in the Publishing, Martech, and Adtech worlds. The first, nearly 15 years of my career, was spent in the B2B publishing world, focusing on enabling marketers to achieve their brand, demand, and revenue goals by reaching unique…

Ten Sales Leaders Join Sales Xceleration to Build a Path to More Sales

Sales Xceleration Inc. continues to expand its footprint of Sales Management Leaders who leverage their proven tools and platform to facilitate the creation of a self-sustaining sales operation for businesses. Small to mid-sized businesses need fractional, experienced sales leadership more than ever, and Sales Xceleration Consultants provide services in cost-effective ways that enable businesses to utilize their vast sales knowledge to drive growth. Marketing Technology News: Khoros Sees 47% Increase in Online Community…

MEGA Appoints Chief Growth Officer to Drive Additional Growth

MEGA The Privacy Company has appointed Michael Friedberg as Chief Growth Officer, responsible for accelerating revenue growth and market share. Stephen Hall, Executive Chairman of MEGA, said, "This is a key investment for MEGA and signals the next phase of our growth as we build a customer focused sales and marketing capability." Michael comes to MEGA from IBM NZ where, as Chief Marketing Officer, he was responsible for strategy, brand and demand generation, ensuring IBM met its growth objectives while delivering an…

Global Organizations Turn to Video to Drive Marketing, Sales, and Employee Engagement in the Digital Age

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Global organizations, including Ceridian, HubSpot, and Zycus, have turned to video to power marketing campaigns, accelerate sales deals, support customer…

Alexander Group Launches Highest-Value Industry Research for Manufacturing & Distribution Revenue Leaders

The Alexander Group, Inc., a leading revenue growth consultancy to global 2000 companies, recently opened its new Manufacturing & Distribution Industry Trends Research, providing in-depth benchmarks on commercial roles, growth drivers, investment profiles and sales compensation. The research will incorporate market insights (global trends and competitive disruption) for key sub-verticals, and will also gauge the longer-term impact of the COVID-19 crisis on revenue models. Marketing Technology News: Adobe Equips…

In Mind Cloud Appoints Peter Schmidt as Chief Revenue Officer

In Mind Cloud, an independent software vendor for manufacturing sales platforms has named Peter Schmidt to the newly created role of Chief Revenue Officer (CRO). As CRO, Schmidt will be globally responsible to align In Mind Cloud's Sales, Marketing and Customer Success to create an unparalleled customer experience. Marketing Technology News: Quest Named a Winner in G2’s Best Software 2020 Awards Schmidt has a 25-year track record in building high-performance teams that deliver customer success and fast growth on…

Creatio Partners With Tata Consultancy Services to Drive Customer Experience Across Marketing, Sales and Services

Creatio (formerly bpm’online), a global software company providing a leading low-code platform for process management and CRM, is announcing its partnership with Tata Consultancy Services (TCS), a global IT services, consulting, and business solutions organization. The partnership will help global enterprises automate marketing, sales and services teams so they can operate with greater efficiencies and agility and deliver optimal customer experience. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W…

Okera Raises $15 Million to Meet Growing Customer Demand, Names Nick Halsey CEO

ClearSky leads investment, Patrick Heim and Tim Eades join the Okera board Okera announced the company has raised $15 million in new funding to help provide enterprises with secure data access at scale for modern analytic platforms. The strategic investment was led by ClearSky Security. The current raise brings the total funding for the company to $29.6 million and includes participation by existing investors Bessemer Venture Partners and Felicis Ventures. The new funding will be used to expand Okera's investment in…

Dear Enterprise Marketer, Stop Growth Hacking!

Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at night. Two years ago, when we launched Influ2, winning the first few customers was easy. Our product, person-based ads, was new and exciting. No one had ever done it before, so naturally many enterprise marketers were anxious to take it for a spin. But, these “wins” were delusions. What do you do as a digital marketer when you come across a new technology? You conduct an experiment. Spending a few thousand…

MarTech Video Interview with Adam Bergman- Vizio Ads

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…

Herman Miller Update On Managing The Business Through The Coronavirus Pandemic

Herman Miller, Inc. is providing an update on how the COVID-19 pandemic has affected its business and operations, and how the company has been developing proactive strategies to manage through this challenging time. "Herman Miller is taking significant steps to keep our employees safe and healthy while ensuring a return to form as a thriving company once this global health crisis has passed. Our strong capital position is an important foundation for our efforts to navigate the path ahead. We are grateful to all our…

Zoho Launches Small Business Emergency Subscription Assistance Program

Program to provide up to 20,000 of Zoho's small business customers free access to their existing Zoho applications for up to 3 months Zoho Corporation, a global company that offers the most comprehensive suite of business software applications in the industry, is launching its Small Business Emergency Subscription Assistance Program (ESAP) to help Zoho customers worldwide weather this global crisis. ESAP is one way Zoho is committing itself to helping its small business customers. For up to 20,000 qualified paying…

AdCellerant Wins Gold Stevie Award In 2020 Stevie Awards For Sales & Customer Service

AdCellerant was presented with a Gold Stevie® Award in the Account Management Team of the Year category in the 14th annual Stevie Awards for Sales & Customer Service. The Stevie Awards for Sales & Customer Service are the world's top honors for customer service, contact center, business development, and sales professionals. The Stevie Awards organizes eight of the world's leading business awards programs, also including the prestigious American Business Awards®  and International Business Awards®. The awards…

MindTickle Named a Winner for Sales Enablement Solutions in 2020 Stevie Awards For Sales & Customer Service

Award for driving Sales Readiness validates customer results and product innovation MindTickle, the leader in Sales Readiness technology, announced that they have been presented with a Stevie® Award in the Sales Enablement Solution – New Version category at the 14th annual Stevie Awards for Sales & Customer Service. MindTickle won the award with demonstrated strength in helping sales reps master the ability to have engaging interactions with customers through virtual role-play, and customer case studies that show…

Creative Virtual and Spitch AG Announce Partnership to Bring Speech Recognition and Conversational AI Together

Creative Virtual, a world leader in customer and employee engagement solutions, today announced a commercial partnership with Spitch AG, the leading developer of enterprise speech solutions in Switzerland. The collaboration will utilise the best-of-breed technologies of both companies to provide their customers with innovative self-service solutions. The integration of Creative Virtual’s V-Person natural language chatbots and virtual agents and Spitch’s voice technologies brings an industry-leading voicebot offering to the…

Agiloft Marks Banner Year with 134% Increase in New Sales in 2019

CLM software provider continues strong performance with development of its new AI Core, Agiloft Summit, and new CCLM methodology Agiloft, the global standard in contract and commerce lifecycle management, announced five consecutive years of business growth, achieving a 134% increase in new sales, and a 56% increase in overall company headcount. Agiloft also grew its implementation team by 125% and its sales team by 45%. "This was a pivotal year for Agiloft as we continued our strong growth, launched our AI Core, and…

Partnerize and Sideqik Integrate to Provide Sales and Revenue Measurement for Influencer Marketing Campaigns

Platform integration enables brands to more easily quantify, grow, and optimize their influencer programs and understand the true ROI from those campaigns Partnerize, the leading provider of AI-powered partnership automation solutions to global brands, announced a new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing. With marketers planning to invest more in…

West Ham United Is Delighted to Announce Zoho as Its Official Enterprise SaaS Applications Partner

Zoho is an industry leading software company that has built an enterprise grade suite of 45+ SaaS applications to help customers run their entire businesses. Incorporating, HR, Finance, Sales, Marketing and many more business functions, Zoho simplifies the business process for each of its clients. West Ham United joins 50 million global users in adopting a suite of applications to benefit the day-to-day business operations of the football club. Marketing Technology News: Google’s Private Web Browsing Promise Takes…

TechBytes with Jeremy Arditi, Chief Commercial Officer, Teads

Could you tell us about your role and the team/technology you handle at Teads? I currently oversee several teams at Teads including our strategic sales and agency partnership teams, as well as our creative studio and global marketing teams. The benefit of having all of these groups aligned under the commercial umbrella is that it ensures that our messaging and go-to-market strategy are aligned throughout, from the way we are communicating with the market more broadly, to how we structure and support global partnerships…

Turn Small Business Saturday Traffic into Future Sales: Five Ways the Right CRM Can Help

The holidays are just around the corner and for many small or mid-sized businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black Friday) has become a beacon, driving shoppers to seek out and support local small businesses while on the hunt for the perfect gift. In fact, Small Business Saturday continues to grow more popular each year, with 2018 posting records in both participation and spend with 104 million shoppers spending $17.8 billion. These numbers are astounding—and…