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CleverTap Completes $35 Million Series C Funding to Drive Global Growth

Tiger Global Management, Sequoia Capital India Deepen Investment in Company’s Winning Platform for Mobile Customer Engagement and Retention CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced it has completed its Series C investment round, allowing further acceleration as a global leader in mobile app marketing. Growing at 250% YoY since 2015, CleverTap intends to use the funds to build out its new US-based engineering hub, add enhanced predictive capabilities to its market-leading…

With 77 Days Until Christmas, Shopping Apps Have Time to Retarget and Re-Engage Users and Significantly Increase Sales

Research has historically shown that selling to existing customers is more profitable than prospecting new ones. Mobile marketing platform YouAppi enables proven e-commerce app retargeting and re-engagement based on the Incremental lift between the test and control groups As E-commerce Apps finalize plans for Q4 2019 and the critical holiday shopping season, YouAppi data from shopping app retargeting and re-engagement ads run in Q4 2018 showed an increase in conversions of more than 70% when measuring incremental lift…

Sherpa and ActiveDEMAND Partner to Deliver More Personal Sales Methods to the Senior Living Market

New Industry-Leading, Bi-Directional Integration Aligns Sales and Marketing Efforts to Deliver Prospect-Centered Processes Sherpa—a leading senior living technology company that provides a revolutionary senior living sales enablement platform designed to humanize the senior living sales process—announced that it has partnered with ActiveDEMAND to provide sales and marketing teams with superior tools that deliver prospect-centered sales methodologies to more effectively help older adults make one of the most momentous…

MindTickle Claims Leader Ranking In Four G2 Sales Acceleration Software Categories

Standing demonstrates MindTickle's strength in software for Sales Enablement, Sales Coaching, Sales Training and Onboarding, and Sales Performance Management MindTickle, the leader in Sales Readiness technology, announced it has secured leadership positions in four categories of Sales Acceleration Software. Fueled by reviews and ratings from real users on G2, the company earned "Leader" status in Sales Training and Onboarding Software, Sales Enablement Software, Sales Coaching Software, and Sales Performance Management…

Bidstack Launches in the US and Appoints Fisher as Head of Sales

London-based ad tech company, Bidstack Group PLC, whose tech enables brands to buy ‘within game’ advertising programmatically, in games titles including Football Manager and DiRT Rally, announces its launch in the US. With Head of US Sales, Adam Fisher responsible for the growth of the US demand side, based in New York, and Vice President of Publisher Relations, John Koronaios, heading up supply, increasing Bidstack’s inventory out of San Francisco, the in-game advertising platform is set to bring this brand new…

MindTickle Debuts Adaptive Spaced Reinforcements for Effective Knowledge Retention

Latest innovation to Sales Readiness platform prepares customer-facing reps to be consultative and credible MindTickle, the leader in Sales Readiness technology, unveiled its Spaced Reinforcements solution. Using advanced gamification, microlearning and smart notifications to engage sales representatives, this latest innovation proactively and automatically helps bridge knowledge gaps to retain and reinforce necessary knowledge skills and behaviors. As part of a comprehensive Readiness system, Spaced Reinforcements…

Do as I Say, Not as I Do; ‘Sustainable’ Shoppers Add 40% More Meat to the Basket

Contrary consumption patterns uncovered by dunnhumby Beyond prove the importance of retailers taking a 360-degree view of the socially conscious shopper The latest research from dunnhumby, the customer data science leader, reveals over half of shoppers (56%) claim they “want to be more self-sufficient in food’’, reducing the environmental impact of what they consume.  Meat production is known to be one of the highest contributors to greenhouse gases, yet remarkably 40% of these consumers still spend more on meat products…

Decision Engines Names Sandy Thielamay Vice President of Sales

A digital transformation leader and Fortune 100/500 collaborative visionary, Thielamay to oversee sales for the Palo Alto, California-based company Decision Engines, an intelligent process automation, intelligent document processing, artificial intelligence, and knowledge worker automation platform, has named Sandy Thielamay as its Vice President of Sales. Marketing Technology News: Comcast Business ActiveCore Platform Enhances Digital Experience; Providing Enterprises Greater Network Control, Flexibility and Peace of…

Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams

Thousands of Clearbit customers can now leverage their customer data together with Clearbit’s to improve online advertising, deliver de-anonymized leads to sales, and personalize their entire lead lifecycle -- from website to messaging to renewal Clearbit, a data-tools provider for thousands of business-to-business (B2B) companies, announced Clearbit X, the first data-enabled growth engine, purpose-built for both marketing and sales teams within B2B companies. X lets companies improve their customer communications with…

MarTech Interview with Bonnie Crater, CEO at Full Circle Insights

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before Co-Founding Full Circle, I was a Marketing VP and Executive at a number of Software companies in Silicon Valley. In the rise of data-driven Marketing, I saw no way for marketers, including myself, to clearly understand how their campaigns are performing and impacting…

MarTech Interview with Peter Wallqvist, Vice President of Strategy at iManage

"AI greatly enhances a firm’s ability to deal with caseloads that otherwise would be significantly constrained by the capacity of humans and hence impact the organization’s ability to grow revenue." What is your role and which team/technology do you handle at iManage RAVN? I’m one of the Co-founders of RAVN, which was acquired by iManage in May 2017. Presently, I’m Vice President of Strategy at iManage for RAVN. I’m responsible for the product’s ‘Go to Market’ strategy aimed at corporations and financial services…

Algorithmic-Guided Selling to Have Significant Impact on Sales Productivity, According to Gartner

Gartner Research Reveals Current and Emerging Sales Execution Technologies According to a recent survey by Gartner, Inc., nearly 51% of sales organizations have already deployed or plan to deploy algorithmic-guided selling in the next five years. Intended to augment more traditional sales tools, such as sales playbooks, algorithmic-guided selling uses sales data to boost the seller’s ability to engage with prospects, manage the buying process and generate quotes. In the survey of more than 250 sales leaders across 11…

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a unique digital brand that buyers engage with like a corporate brand. Marketing now has the mandate to help build the personal brands of every Salesperson and deliver meaningful content for Sales to use. This content is the lifeblood of any successful social selling program and must reflect…

LiveIntent Taps Drawbridge and Tapad Vet Jon DeGennaro as VP of Identity Sales

Industry Veteran to Lead Growth of Company’s New Identity Business LiveIntent, the people-based marketing platform powered by the email address, announced that it has hired Industry veteran Jon DeGennaro as VP of Identity Sales to lead growth for the company’s newly launched Identity Business, centered around its on-boarding service.  Launched in April, LiveIntent’s on-boarding service seeks to right the wrongs of the industry by bringing the value of first-party data back to the brands and publishers who are able to…

Pull up to the Bumper: How Any Business Can Access Effective Video Advertising

Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the weeklong festival of video advertising that takes place every June in Cannes, France, to see just how seriously the business of communication is taken. But, for the most part, events such as Cannes Lions showcase million and multi-million-pound campaigns that have been worked on by global teams over months and months, guided by client teams, themselves with multiple roles dedicated to advertising. Most businesses…

Sales Hack: How to Grow Business with Steady Sales Flow?

Most successful small and medium-sized business operators are known to continuously search for different opportunities to grow their business and expand their clientele. Business growth, however, can be a long-term process with loads of hurdles. One of the crucial elements of business growth is maintaining a steady flow of Sales leads. Sales Flow Basics: What are Sales leads and how are they generated in small businesses? A Sales lead is an individual or entity that is interested in your services or products. With the…

Dell, Splunk Embrace Aviso’s Sales AI Compass to Close More Deals

As Aviso continues momentum, company names former Salesforce leader as new CEO and adds extended series B round Aviso, the leader in AI-powered guided selling, is introducing an AI compass that guides sales teams to their True North with revenue. Customers from Fortune 500 mainstays to fast-growing startups are winning 20 percent more deals with over 90 percent predictability as a result of Aviso's AI platform which unifies forecasting and sales execution with capabilities such as: Surfacing key at-risk deals, hidden…

Parrot Analytics Partners With Spanish Data Company GECA To Gauge Content Trends And Uncover Sales Opportunities In New Markets

Parrot Analytics to Provide a Special Focus on Asian TV Markets Parrot Analytics, a leading data analytics company that specializes in optimizing TV industry workflows through its multi-platform global demand data and analyses, has partnered with leading Spanish research company GECA to gauge content demand and trends around the world, with a particular focus on Asian markets. Marketing Technology News: Vlocity Brings the Industry Cloud to the Innovation Martlesham Tech Cluster, Located at BT’s Adastral Park With more…

Adludio Onboards Stella Berry as Client Director APAC

Berry joins Adludio in order to deepen relationships with luxury brands and improve coordination between Adludio’s global operations Adludio announces the appointment of Stella Berry as Client Director APAC, in order to deepen the company’s strategic relationships with luxury brands. Originally from France, Berry brings over fifteen years of industry experience to Adludio. Prior to joining, she spent six years at Bauer Media, where she spent three years in Paris as the company’s International Advertising Director,…

Legends To Acquire MainGate, A Leading Event Retail And Merchandising Company

The Acquisition will Create a Robust Omni-Channel Retail and E-commerce Platform to Streamline the Connection between Brands and Fans Legends, a leading global experiential agency with three best-in-class divisions, Global Planning, Global Sales and Hospitality, announced the acquisition of MainGate LLC, the premier event retail and merchandise company. Founded more than 50 years ago, MainGate provides custom merchandise marketing solutions through event retail, team stores and e-commerce platforms. In addition, the…