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How to Solve Latin America’s E-Commerce Problem

E-commerce sales in Latin America accounted for 2% of the global total Latin America has the second lowest per capita e-commerce sales of any region globally. According to the Freedonia Group study Global E-Commerce, e-commerce sales in Latin America totaled $80 billion in 2018, accounting for 2% of the global total. Revenues are largely driven by Brazil and Mexico, which together accounted for 57% of the region's sales in 2018. Marketing Technology News: Lightspeed POS Inc. Announces the Acquisition of Chronogolf…

Stop Wasting Your Programmatic Ad Spend

Programmatic is held up as the savior of marketing efficiency and is undeniably a useful addition to the marketer’s toolkit. But when poorly executed it can have an adverse effect on efficiency. Almost £5.7 billion will be spent on programmatic display ads this year, nearly 90% of UK display, but just because this spend will be deployed via programmatic channels doesn’t automatically mean it will not be wasteful. Waste is likely to come from various sources. Budget will be misspent on excessive retargeting. It will be…

Stop Overlooking the Upper Funnel

If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look. As a result, getting budget approval for top-of-funnel awareness efforts can be especially challenging. Most…

Dear Enterprise Marketer, Stop Growth Hacking!

Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at night. Two years ago, when we launched Influ2, winning the first few customers was easy. Our product, person-based ads, was new and exciting. No one had ever done it before, so naturally many enterprise marketers were anxious to take it for a spin. But, these “wins” were delusions. What do you do as a digital marketer when you come across a new technology? You conduct an experiment. Spending a few thousand…

March Retail Sales Gains Are ‘Very Encouraging’ And ‘Set the Stage’ For Further Improvements This Year

Retail sales were up 1 percent in March seasonally adjusted from February and up 0.8 percent unadjusted year-over-year, the National Retail Federation said today. The numbers exclude automobile dealers, gasoline stations and restaurants. “The change of seasons is always a factor because of the weather, and a later Easter and Passover this year mean holiday-related sales that took place in March last year won’t come until April this year and sizably impact year-over-year comparisons.” “March’s numbers are very encouraging…

Gamification: A Game-Changer for Inspiring Your Sales Teams

Gartner defines gamification as “The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” In some circles, a stigma has developed around this term “gamification”—it’s now being labeled as a gimmick aimed at disguising work as a fun competition or baiting a generation of videogamers to show up to the office. That stigma misses the point entirely. Gamification isn’t a gimmick; it’s a gamechanger. Right now, there is a gaping hole in businesses between employers and…

3 Insights for Pinterest Advertising Campaigns that Drive Sales

Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking to make purchases, and they like to take action. Although the network is best known for food, fitness, and travel, it also offers an opportunity for information-rich businesses such as tech, finance, and architecture to simplify concepts and drive sales through Pinterest advertising. Insider tips on driving sales through Pinterest advertising. Find out how to brand, design, and inform…

How AI Empowers Sales Teams to Thrive in the Field

Sales teams have traditionally relied on old school methods like pen and paper and end-of-the-week feedback sessions to document client visits and report important insights to managers. However, the digital era is changing the way people work and what they most value: time. According to a recent report on what millennials in the tech sector want from an employer, over 45% of respondents expect  digitization and connectivity will set the pace with more people opting for flexible working hours and workplace structures. In…

Conversica Scripts New Chapter in AI for Sales with Latest $31 Million Funding

Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest Series C Ever for a Conversational Artificial Intelligence Company Chatbots have been a topic of long discussions at MarTech Series. Marketing and Sales leaders, with a keen eye for AI and machine learning-driven assistants, always spoke highly of how important timely conversations are for their campaigns across platforms. However, there seemed a gap in the demand and outcomes of sorts for…

Is Omnichannel Sales Killing the Need for Sales Reps?

Enterprises have been eagerly deploying new digital sales technology for more than a decade. Customers can now purchase on websites, mobile devices, social media, and even chatbots, without encountering a live person at any point during the sales process. This model represents a 180-degree transformation from the traditional model of in-person and relationship-based selling. So where does this leave salespeople, who are increasingly being removed from the customer journey? In the rush to embrace digital transformation,…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

HubSpot Launches Bundled Suites to Achieve Sophisticated Sales, Marketing and Service Goals

The Launch Is HubSpot’s Largest Enterprise Software Suite Expansion HubSpot announced the launch of its brand new Sales and Service Enterprise Software Hub for business availability. The company also announced new updates in their Enterprise Marketing Hub, along with promising buyers a discounted rate for a bundled purchase. HubSpot is calling their bundled product, ‘Enterprise Growth Suite’ which will provide advanced enterprise teams with- Control Greater flexibility Deeper integrations Hubspot will…

Intercom Makes Business Messaging Personal with Interactive Video Bots

Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales Leading customer messaging platform for sales, marketing and support teams, Intercom, has launched Video Bots. Intercom Video Bots deliver video messages designed to capture website visitors attention and accelerate sales by combining the personality of video with the automation of bots. With this launch, Intercom is the first and only business messaging platform to…

CRM and Customized Automation Take To The High Skies with AI-Driven Sales Assistant

Zoho's Chief Evangelist, Raju Vegesna Spoke About How Zoho CRM and Their AI-Based Sales Assistant, Zia Are The Perfect Tools for Running an Entire Business You wouldn't disagree if the "C" in CRM would actually expand to 'Competition' and not 'Customer' alone. With so much happening in the industry, marketing teams are super-busy with multi-channel communication and pipeline management. Working with a CRM requires significant expertise in dealing with data and mining it, for proper orchestration, at multiple levels of the…

Intercom Unveils New Code-Free Custom Chatbot Design for End-To-End Sales Acceleration

Intercom's Custom Bots Brings Messengers, Workflow Apps, and Bot Technology Together for the First Time for New Levels of Automation and Overall Business Impact Leading customer messaging app platform, Intercom, has launched a new chatbot tech designed to accelerate sales. The new chatbot design could help growing businesses to easily create their own custom bots. All this, without code! The new code-free chatbot would convert more website visitors into customers, beyond the limits of human-scale. This directly and…

Chorus.ai Brings AI Technology at the Center of Business Conversation Analytics

Chorus.ai Launches ‘Smart Themes’ AI Technology for Analyzing Business Conversations Most clouds in a company, be it for sales, marketing or BI, have the power to deliver real-time values if they are driven by AI technology. Chorus.ai provides one such platform to leading businesses, where users can identify patterns and themes. Chorus.ai, the creator of the leading Enterprise Call Recording Conversation Cloud solution, announced the launch of its “Smart Themes” technology. At the time of this announcement, Roy Raanani,…

Helpshift Moves Into New San Francisco Office Space to Accommodate Accelerated Growth — and More Community Events

New Space Will Foster a Highly Collaborative Environment, Make Room For New Hires and Provide a Rooftop Venue for Social Events Helpshift, the company revolutionizing the customer service industry through its AI-powered conversational messaging platform, announced that it has moved into a new office space in the heart of San Francisco’s financial district. The new office will provide the company with space for its continued expansion, a more collaborative environment, and a rooftop venue with a peekaboo view of the San…

DiscoverOrg Launches New Dataset for Companies Selling into Operations Groups

First-of-its-Kind Offering Gives a Competitive Edge to Companies Marketing and Selling to Operations, Customer Service, Logistics, and Facilities Groups DiscoverOrg, the world’s leading sales and marketing intelligence solution,  announced the availability of a new Operations dataset designed to fast-track the growth of technology and services companies that market and sell into operations, logistics, facilities and customer service teams. The new Operations dataset augments DiscoverOrg’s award-winning solutions for…

Retreaver Becomes A HubSpot Connect Certified Partner

Retreaver Announced That It Has Joined HubSpot as a Connect Certified Partner. the Retreaver Integration for HubSpot Makes It Possible for Customers to Fetch Contact Details About Callers and Track Calls from Any Source Through to the HubSpot Contact's Timeline Retreaver announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading CRM, marketing, sales, and customer service platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development…

HubSpot Announces HubSpot Agency Directory to Help Clients Reach Agencies Around the World

HubSpot Agency Directory Allows Any Inbound-Certified Agency to List Their Services for Free to Attract More Leads HubSpot, a leading CRM, marketing, sales, and customer service platform, announced the launch of the HubSpot Agency Directory, a new free offering that will help agencies market their business and attract more inbound leads. The new site is an extension of HubSpot's existing directory, which previously was only available to HubSpot agency partners and currently features more than 700 listings. Agencies…