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5 Ways Smart Sales Managers Optimize 1:1 Coaching Time

In a perfect world, sales managers would spend quality time coaching their teams. The challenge is that sales managers are always pressed for time, so they need to be continually armed with specific feedback on how individual reps can improve their skills and win rates. While the needs of reps will vary from session to session, and potentially quarter to quarter, there are some consistent things effective sales managers do again and again to derive the most impact from their coaching time. Understand the specific sales…

Showpad Appoints Alan Gurock as Senior Vice President of Sales, North America

Alan Gurock, Former Oracle and Adobe Vice President, Will Lead Sales Teams to Drive Global Market Revenue Showpad, the world's most powerful sales and marketing success platform, has named Alan Gurock Senior Vice President of North America. Gurock will be responsible for driving Showpad sales across the United States and Canada. “We’re thrilled to have Alan join the team; he’ll be a valuable asset in continuing Showpad’s explosive expansion,” said Don Matejko, Chief Revenue Officer of Showpad. “We have a deep bench of…

Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

Sustainable Brands brings P&G, Braskem, PwC, Clif Bar, LG Electronics & Others to Collaborate on Innovative Products and Services for The Good Life Sustainable Brands recently unveiled the full programming and schedule for the Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre in Vancouver, British Columbia. The Activation Hub is the central hub of the Vancouver conference, an area where attendees gather to hear from solution-providers, to collaborate and co-create on market…

Five Ways Artificial Intelligence is Transforming B2B Sales

A Brief Insight Into How Artificial Intelligence Has Changed the Business Landscape Everybody knows ‘The Power of Now’, and that’s exactly why you should know and adopt AI. Artificial Intelligence is no more a theory of the future as it continues to have an unprecedented impact on businesses globally. In less than 10 years, B2B enterprises have begun to implement Artificial Intelligence (AI) to accelerate their growth and revenues. All the fears of humans losing their jobs to AI and machines may not be true after all,…

4 Classic Real Estate Marketing Tactics Reimagined for Social Media

According to Global Web Index, one out of three Internet users look for information about a product or brand on social media networks. Aware of this trend, more and more real estate agencies are turning to social media to promote their brands. However, the more agents that shift to social, the more difficult it is for any single real estate professional to stand out in the crowd. Realtors that want to be successful on social media need to come up with a unique marketing campaign. Being unique doesn’t necessarily mean…

Fluent Named Marketing EDGE’s 2018 Corporate Disruptor

Marketing EDGE Recognizes Fluent for Paving a New Frontier in Marketing Fluent Inc., a leading data-driven performance marketing company, recently announced that the company will receive Marketing EDGE’s 2018 Corporate Disruptor Award. Matthew Conlin, Fluent’s President, will accept the award on the company’s behalf at Marketing EDGE’s 2018 awards ceremony in New York City on June 5. “We are honored to be the recipient of this year’s Corporate Disruptor Award,” said Conlin, adding, “Since its inception, Fluent has…

HubSpot Reveals New Slack Integration for a Deeper Product Connection

New HubSpot-Built Integration Connects Two Platforms—HubSpot and Slack HubSpot, is a leading CRM, marketing sales, and customer service platform. It announced the launch of a new Slack Integration, which turns Slack conversations into CRM tasks. The notifications to Slack are triggered due to activities in HubSpot, it also enables slash commands to search and post-contact records from HubSpot—all these activities enable HubSpot customers to work where they want to work. Sales is always about building relationships, but…

AppBus Appoints Anita Sands to Board of Directors

As a Member of the AppBus Board of Directors, Anita Sands Will Be Contributing to the Company’s Global Business Strategy AppBus, a digital business platform company, announced the addition of Anita Sands to the board of directors. Sands brings an in-depth knowledge of information technology, strong innovation, and enterprise information skills since she has served in various executive roles for the financial services sector. As a member of the AppBus Board of Directors, she will be contributing to the company’s global…

Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using DSP Basis by Centro Can Leverage Tapad’s Technology for Extended Cross-device Reach Centro, a provider of enterprise-class software for digital advertising, announced that its Basis Programmatic Ad Platform has licensed Cross-device Marketing Technology from Tapad, the company reinventing personalization for the modern marketer. Media professionals using Basis can now drive better performance by identifying a person across the different devices he or she uses, serving ads in the most optimum environment,…

Seventh Sense Launches New Partnership Program

The Firm Also Announces Participation in Hubspot’s Apps for Agency Services Program Seventh Sense, the leading sales and marketing software system, has announced its participation in HubSpot’s Apps for Agency Services Program. The program is designed to bring together partner communities so they can expand service offerings. Seventh Sense will be enhancing their email marketing strategies by offering Seventh Sense subscriptions to HubSpot agencies. Seventh Sense has also decided to debut the Agency Partner Directory and…

iMatrix Hires Aubrey Williams as Director of Sales and Training

Aubrey Williams Brings Over 15 Years of Experience in Sales, B2B and B2C iMatrix is a leader in providing online marketing solutions for small to medium-sized businesses who are looking to expand within the local market. iMatrix has hired Aubrey Williams as its Director of Sales and Training. In his role, he will develop and execute strategies for sales, account development, and the iMatrix training programs. Prior to joining iMatrix, Williams was the Director of Inside Sales at Sound—a VCA company and global…

Chatbots Are the New HR Managers

Chatbots will continue to transform virtually every business function from marketing to sales to customer support. One of the other areas that we'll see a major transformation is HR. HR teams have a very challenging job with seemingly conflicting objectives: keeping employees focused and working hard while also keeping them happy and satisfied. HR teams are often held accountable for employee retention and churn without the ability to manage them directly. HR is expected to have a finger on the pulse of a very large…

Mapping Capabilities Added to Futuri Media’s TopLine, Designed to Drive Additional Revenue for Radio Clients

Futuri Media's TopLine delivered $100 Million in Incremental Revenue Clients in 2017; New TopLine-MapIt Feature Expected to Further Drive Revenue Futuri Media, a global leader in SaaS technology designed to drive audience and revenue growth for broadcasters, today announced that its TopLine system has added the TopLine-MapIt feature, which creates custom maps showing stations' geographic reach relevant to a potential client's business. TopLine-MapIt is now available to display sales research for business categories for…

ON24 Names Ian Halifax Chief Financial Officer as Company Accelerates Growth

With More Than Two Decades of Public and Private Company Experience, Ian Halifax to Lead Global Finance and Operations Teams On the heels of unprecedented growth, ON24, the leading technology provider redefining the way businesses engage, announced Ian Halifax has joined the company as its Chief Financial Officer. He brings vast accounting, financial, and operational experience across a range of public and private companies to the ON24 executive team. "Our mission at ON24 is to help marketers across the globe turn…

Marketo Announces Partnership With The Pedowitz Group to Provide Marketing Services to Mid-Market Manufacturers

Marketo and The Pedowitz Group Will Provide Pre-Configured Software and Services to Help Manufacturers Create More Personalized Marketing Efforts Marketo Inc., the leading provider of engagement marketing software and solutions, announced a strategic go-to-market partnership with The Pedowitz Group, a global revenue marketing company. The new alliance will help to operationalize business accountability, digital transformation, and the customer experience for mid-market manufacturers to transform their marketing…

SaaStr Announces The SaaStr Superhero Awards to Honor Rising Women Superstars in B2B Technology

Award Identifies the Rising Stars and Most Innovative Women Working in B2B SaaS SaaStr, the largest community of B2B SaaS entrepreneurs, founders, and executives, has launched The SaaStr Superhero Awards to recognize the up and coming women in B2B technology. The awards, to be given out at SaaStr's 2019 SaaStr Annual conference in February, identify and highlight the next generation of industry leaders across functions. The Superhero Awards will honor six women in the following categories: Founder, Marketing, Sales,…

JumpCrew Secures $5.4 Million In Series A Financing Round And Announces Two C-Level Hires

Funding For The Tech-Enabled Marketing And Sales Platform Will Fuel Growth To Hire 100 New Employees And Scale The Business JumpCrew, a leading customer acquisition platform announced that it has completed a $5.4 million Series A round of financing and has hired two senior executives. Hinsdale LLC, an investment partnership managed by John Pinto, led this round with participation from existing and new investors. The funding will allow JumpCrew to scale the rapidly growing business, accelerate client onboarding, allow for…

Programmatic & Digital Advertising Leader Anagram Adds Jenna Umbrianna Gino to Executive Suite

The Addition of Industry Veteran Bolsters Anagram's Market-Leading Programmatic Capabilities Anagram -- a digital media agency built for the modern marketing era, and part of the ispDigital group of digital marketing technology companies -- announced the hiring of Jenna Umbrianna Gino as Chief Client Officer. In her new role, she will be responsible for the design, development, and management of the company's customer experience delivery capabilities, as well as serve as executive-in-charge of client services.…

Netcore Ready to Target South-East Asia Market

Expands Global Presence with Offices in Indonesia & Malaysia; Netcore to showcase Smartech - AI-powered Growth Marketing Solution, at Seamless Asia, 2018 Netcore Solutions, India's marketing technology company, continues to expand its global footprint with new offices in Indonesia & Malaysia to serve the South-East Asian region. With its entry into the South-East Asian markets, Netcore seeks to further its 20-year legacy of catering to brands globally such as AIG, Access Bank, Domino's, Facebook, KFC,…

Conversica Partners With Microsoft to Bring Conversational AI to Microsoft Dynamics 365

Conversica’s AI-Powered Sales Assistants Now Available on Microsoft AppSource to Help Microsoft Marketing and Sales Customers Automatically Convert More Leads Into Sales Opportunities Conversica, the leader in conversational AI for business, announced that its AI-based sales assistant technology is now deeply integrated with Microsoft Dynamics 365 and is available from the Microsoft AppSource online marketplace. The Conversica AI Sales assistant integrated with Microsoft Dynamics 365 enables Microsoft customers to…