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Devon MacDonald Named As The New CEO of Mindshare Canada

Devon MacDonald, Currently Chief Strategy Officer, to Assume CEO Role August 1, 2018, after Karen Nayler Retires in July This Year Mindshare North America, the global media agency that is part of WPP, announced that Karen Nayler, Chief Executive Officer, Mindshare Canada, will retire as CEO effective July 31, 2018. Devon MacDonald, currently Chief Strategy Officer, will assume the role of Chief Executive Officer as of August 1, 2018. Nayler has been Mindshare Canada's Chief Executive Officer since 2012. She launched…

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot, the Largest Most Advanced Digital Audio Advertising Platform, Introduced Several New Innovative Features to Its Programmatic Sales Strategies Targetspot is dedicated to a leading programmatic offering in the growing digital audio marketplace. As such, the company has introduced several new innovative features to its programmatic sales strategy. As programmatic digital audio demand continues to increase, Targetspot has maximized its supply quality to meet and exceed the demands of its clients: Optimizing all…

UPLTV Releases Latest Monthly Global Mobile Game Advertising Monetization Data Report

UPLTV's Report Was Based out of 30 Million Ad Impressions Combined from IoS and Android Devices. UPLTV, focused on mobile game ad mediation, released its February 2018 Global Mobile Game Advertising Monetization Data Report. This report is based on the data collected from over 30 million ad impressions on iOS and Android devices. Ad impressions are categorized based on casual, match-three, and casino games. For each category, the advertising monetization indicators eCPM (effective cost per mille) are collected and stats…

RainmakerForce Pipeline DNA Report Shows Sales Teams Actually Working for CRM, the Most Expensive Non-Performer in Sales

RainmakerForce X-Rays Sales Pipelines for the C-Suite to Immediately Uncover Large and Unknown Forecasting Blind Spots and Revenue Leakage Areas RainmakerForce, a San Francisco-based sales technology company, features the “Pipeline DNA Report,” the ultimate report for the C-Suite that analyzes a company’s sales pipeline and provides unfiltered information of its “goodness”, rank against industry peers, capacity and capability issues and whether it can deliver expected revenues. The need and urgency for such a report have…

TeleSign SMS Messaging Integrates with Microsoft Dynamics 365 for Marketing

TeleSign App Dynamics 365 Allows Marketers to Enrich Customer Journey with SMS-Based Marketing Campaigns, Alerts, Reminders, and Notifications TeleSign announced that it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders, and notifications to increase engagement, usage and brand awareness. TeleSign’s SMS app allows anyone to build real-time…

P&G and IMS Sign a Commercial Agreement for Digital Advertising in 10 Latin American Countries

P&G Advertising and Marketing Will Be Disseminated on Digital Platforms Exclusively Managed by IMS in the Region P&G and IMS signed a commercial agreement with pan-regional aims to spread P&G's marketing communications across all digital platforms exclusively managed by IMS. P&G will reach its audiences through 15, 20, 30 seconds video ads, that will guarantee a CPCV (Cost per completed view) on premium content ensuring brand safety and viewability. The agreement will impact ten different Latin…

Publicis.Sapient Appoints Teresa Barreira as Chief Marketing Officer

Teresa Barreira Oversee Marketing Strategies, Client Experience, Brand and Corporate Communication Across 100+ Offices Spread Around the Globe Publicis.Sapient, the digital business transformation hub of Publicis Group, focused on partnering with clients to advance their business performance and sustained market relevance, has announced the appointment of Teresa Barreira as Chief Marketing Officer. Barreira is a senior leader with experience in consulting and technology firms including Deloitte, Accenture and IBM.…

Information.com Has Launched a New and Comprehensive Reviews Section

Information.com Has Launched a Comprehensive Reviews Section On Its Newly Designed Easy To Use Website. The internet has become one of the greatest and most used tools in the 21st century as it gives all of us access to unlimited information and services. Alongside the information that can be found online, the internet has also become a Mecca for shopping lovers that do not always have the time to go to the store. Unfortunately, the comfort of shopping online is sometimes shadowed by the risk of purchasing a faulty or…

Megan Mann Appointed As Director of ClickBank University

As Marketing Leader Megan Mann Enters Her Tenth Year at ClickBank She Has Been Appointed as the Director, General Manager of ClickBank University. ClickBank, the global internet retailer and one of Idaho's largest privately-owned technology companies, announced the appointment of Megan Mann as Director, and General Manager of ClickBank University. Mann, ClickBank's former Director of Marketing, brings an extensive background in online marketing, business development, sales, and customer service expertise to the program.…

Here’s What Was on Everyone’s Take-Away List at Revenue Summit 2018

The One-Day Event Talked About the Most Innovative and Actionable Best Practices to Scale Revenue While Being a Phenomenal Destination for C-Level Enterprise Leaders, Junior Sales, Sales Management, and Demand Generation Marketers Missed one of the most amazing sales and marketing conference of this year? Don’t worry; we bring you a gist of what took place in San Francisco, California at Revenue Summit 2018. Hosted by Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, The…

Aegis Included in Gartner’s Market Guide for Key Customer Management BPO Service Providers 2018

Aegis Customer Support Services Private Limited, a global outsourcing and technology services company, announced that it has been included in the Market Guide for Key Customer Management BPO Service Providers 2018 report by Gartner Inc. Aegis has been included as one of the Customer Management Business Process Outsourcing (CM BPO) service providers with vertical/industry coverage in the report. "At Aegis we are committed to continue offering innovative services and solutions to our clients that positively enhances…

UJET Named a Leader in the SaaS 1000

UJET Recognized for Secure, Cloud-Based and Mobile-Ready Platform Delivers a Holistic Voice and Chat Experience Across All Customer Entry Points UJET Inc, a real-time customer communications platform that makes it simple for any company to provide intuitive, modern-day support, announced it was named a leader in the SaaS 1000 list for the first quarter of 2018. The SaaS 1000 identifies the fastest-growing software-as-a-service (SaaS) companies, spanning larger enterprises to smaller startups. UJET's secure, cloud-based…

Building Accurate and Predictable Data-Driven Results

Relying On The Short-Term, Slippery Slope Let’s say you sell an enterprise product or solution, and your sales cycle is 4-6 months. Maybe longer. What possible growth-hacking test done next week (or even next month) is going to deliver an immediate sales return? How can you possibly evaluate the effectiveness of a short-term test if it takes far longer to see actual, revenue-producing and beer-buying results? This slippery slope applies to more than just tactical campaigns. If you’re evaluating immediate value/ROI…

HubSpot Recognized by Facebook as Badged Marketing Partner, Releases Direct Instagram Publishing

HubSpot Deepens Alignment with Facebook Across Multiple Product Integrations HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that Facebook has recognized the company for its rich capabilities, deep expertise, and long track record of success in advertising technology, naming HubSpot an official badged marketing partner. The new partnership builds upon existing collaboration between the two companies, which includes several different integrations, such as the ability to schedule and…

Mobile Marketing Leader Adikteev Expands Sales and Account Management Teams

Former Remerge, Taboola, and Bluestacks Talent Prepare Company for Further Growth Adikteev, a leading mobile marketing platform, announced that its sales and account management teams have grown with the addition of Gary Bartlett, vice president of sales, EMEA, Ela Krief, mobile performance evangelist, Nai Saeturn, vice president of sales, Americas, and Dimitri Souffan, director, business development, West, and Scott Rappaport, head of account management. Barlett and Krief will be based out of the Berlin, Germany office,…

Interview with Jaclyn Klein, Co-Founder, Product Designer, Growlabs

"Chatbots have and will continue to have a huge impact in the online B2B space, making inbound sales teams so much more efficient and successful."Tell us a little bit about your role at Growlabs? As a co-founder, my role spans various functions of the business; however, my core focus is designing the best possible software for our customers. I’ve used my past experience in sales and marketing roles, and the pain points I’ve felt trying to source data and engage leads, to inform a lot of design decisions for the Growlabs…

ON24 Grows New Bookings by More Than 50% YoY for an Unprecedented Fourth Quarter

More Than 2,000 Businesses Use ON24 To Engage Customers And Prospects And Transform Engagement Into Revenue With more than 70 percent of marketers prioritizing lead quality over quantity, businesses are putting data-driven, engaging webinars at the core of their demand generation strategy. As a result, over 850 new and expanded accounts turned to ON24 to engage and convert prospects into lifetime customers through the company's marketing platform. "With the rise of the data-driven marketer, the marketing…

This Is the Key Difference Between Your Star Reps and the Rest of Your Team

Great conversations. That’s what differentiates your top sales reps from everyone else on the team. Sceptical? Let’s take a look at exactly what happened during one million sales conversations to see how top performers behaved differently. Don’t worry … my team at Gong already did the heavy lifting on this one. That’s how many recorded conversations we’ve picked apart using artificial intelligence. (True story.) So it’s not surprising that we’ve reached a few conclusions. I’ll talk about specifics below, but…

DiscoverOrg Launches New Sales Intelligence Solution for the Legal & Compliance Industry

First-of-its-kind Dataset from DiscoverOrg Gives a Competitive Edge to Companies Marketing and Selling to Legal and Compliance Buyers DiscoverOrg, the world’s leading sales and marketing intelligence solution, has announced the availability of a new Legal and Compliance dataset that will transform the way legal technology, law firms, and legal services companies prospect, build the pipeline and accelerate revenue growth. The new Legal and Compliance dataset augments DiscoverOrg’s award-winning solutions for companies…

Is Data Slowing Down Your Sales Rep?

People don’t like it when their time is taken up by trivial tasks. That sentiment fuels every facet of a salespersons’ mindset concerning data entry and is a key reason why a CRM works against them. Sales teams stuck with a traditional CRM find themselves facing an uphill battle. The average sales rep spends 4 hours per week updating data in a CRM. That’s 208 hours a year lost to entering information, most of which is irrelevant or misleading. Such mundane tasks often leave team members feeling uninspired, which…