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Salesforce CMS

CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.

Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO's Marketing Technology stack. Today, a CMS is expected to run in sync with every online Marketing campaign planned. Web CMS Managers are constantly harried by the growing demands to perpetually deliver contextual content and personalization to a highly diversified segment of audience. But, we all know that it is a difficult task to sync your web CMS back-end with the front-end Marketing campaigns. Yes, a lot can be achieved…

Salesforce Launches Its Own Content Management System

Salesforce has announced the launch of its hybrid CMS to help content creators draft content and syndicate across Salesforce platforms and other systems. The CMS’s primary target is Salesforce’s already existing customer base who can now manage content on their websites, mobile apps and e-commerce sites using a homegrown solution. Why Salesforce Needs a CMS? Salesforce has already made investments in Automattic which owns WordPress. However, it seems Salesforce aspires to have their own solutions under its umbrella. Guess…