Browsing Tag

Salesforce Economy

MarTech Interview with Jeff Pigatto, VP And Global Head, Salesforce Practice at Saggezza

"America 2.0 is a more efficient digital economy that will produce clear winners and losers. Our goal is to help our clients accelerate their digital transformation journey, and ensure they land in the "winners" column." Hi, please tell us about your role and the team/technology at Saggezza. As the vice president of the salesforce practice at Saggezza, my role is to build and grow a world-class Salesforce advisory and implementation practice. Our mission is to help our clients do a better job of putting their customers…

Observe, Listen, then Speak: Why Soft Skills are Still Crucial to Sellers

There are many concrete and measurable skills, also known as hard skills, that a salesperson must learn to have a successful sales career. A proficiency in CRM and sales enablement technology; conducting the right kind of research; and the ability to interpret data, whether from a win/loss analysis, content analytics, or somewhere in between, are just a few of them. These skills are becoming increasingly more important, too, with recent analysis from Gartner finding that greater emphasis is being put on sellers being…

Salesforce’s The CMO Club Extends Memberships by Six Months

Here's a piece of good news for all MarTech readers subscribed to The CMO Club. Salesforce-owned CMO Club has announced a six-month extension on their memberships. The decision was taken amidst the ongoing COVID-19 pandemic that has forced a majority of the community members to stay isolated and indoors, following lockdown orders. Salesforce is taking inspiring steps to keep employees, users, and product owners engaged through the difficult period of lockdown. For example, earlier this week, Marc Benioff invited…

Salesforce Acquires The CMO Club to Unify Marketing Thoughts with B2B Practices

The world's number one martech company- Salesforce has acquired The CMO Club. The latest acquisition marks a new chapter in the B2B publication industry where a martech company has acquired a member-based Content Marketing and Media company. Read Also: Latest Salesforce Updates Stephanie Buscemi, CMO of Salesforce announced the latest Salesforce acquisition through an official blog. Stephanie said, "Today I am excited to announce that Salesforce has acquired The CMO Club."She also added that founder and CEO Pete…

Salesforce Update: Vlocity Acquisition, Co-CEO Keith Block Stepping Down and More…

Salesforce economy is definitely booming and set to register another phenomenal quarter ahead. The world's biggest CRM-maker for Marketing, Sales and Commerce has announced big updates this week. The big updates are: Salesforce will acquire Vlocity for $1.13 Billion.  Vlocity is a three-time Forbes Cloud 100 winner and strategic Salesforce ISV. It currently delivers industry-specific cloud and mobile software that embed digital, omnichannel processes for customer-centric industries. David Schmaier, CEO & Founder,…

Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales

In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage's CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog on his company website. Why Salesforce Bought Evergage? Last year, Evergage's competitor Monetate was acquired by Kibo. At that time, we had predicted that companies that make Content Personalization engines, CDPs and Mobile Marketing tools would cause a…