The world’s number one martech company- Salesforce has acquired The CMO Club. The latest acquisition marks a new chapter in the B2B publication industry where a martech company has acquired a member-based Content Marketing and Media company.
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Stephanie Buscemi, CMO of Salesforce announced the latest Salesforce acquisition through an official blog. Stephanie said, “Today I am excited to announce that Salesforce has acquired The CMO Club.”She also added that founder and CEO Pete Krainik and the entire The CMO Club community would join the Salesforce family.
Stephanie added, “The CMO Club is the world’s most innovative and engaged member-based community of CMOs and progressive marketing leaders, with more than 30 global chapters and 650+ members from leading global brands.”
Evergage recently jumped into the Salesforce economy. Salesforce had bought Everage to improve hyper-personalization in sales.
The CMO Club prides itself on leveraging the most cutting-edge technology to bring together hundreds of CMOs and marketing leaders to solve pertinent challenges they face in day-to-day B2B practices.
By acquiring The CMO Club, Salesforce will further stitch CMO insights into the contemporary B2B practices, providing customers and young marketing technology professionals with best-in-marketing resources, events and online webinars. Salesforce confirmed that the existing CMO members would retain their membership and independence.
The CMO Club is Salesforce’s third major acquisition in 2020. In January, Evergage joined the Salesforce community to boost Personalization in Commerce. Last month, VLOCITY also joined the league. Last year, Salesforce made some major announcements pertaining to its growing efforts to reach as many CMOs and Marketing users in various regions. This included adding a slew of new features and product upgrades to Pardot, and then launching a blockchain-based CRM model followed by a hybrid headless Content Management System (CMS). Tableau software sits right at the top of Salesforce’s most recent champion inclusion to the subscription economy that has seen a flurry of mergers, acquisitions, and partnerships.
Salesforce’s martech economy is certainly on a roll.