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The CMO Club

Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook”

The CMO Club, in thought leadership with Claro Enterprise Solutions, a leading global technology services company, today announced the publication of "The Social Media Playbook: Five Pillars of Success." Based on interviews with six senior marketing executives across the globe, the report identifies best practices and keys to success in defining and executing a social strategy. The report examines the evolving role of social media platforms in marketing and defines specific ways businesses can use social media to…

Salesforce Acquires The CMO Club to Unify Marketing Thoughts with B2B Practices

The world's number one martech company- Salesforce has acquired The CMO Club. The latest acquisition marks a new chapter in the B2B publication industry where a martech company has acquired a member-based Content Marketing and Media company. Read Also: Latest Salesforce Updates Stephanie Buscemi, CMO of Salesforce announced the latest Salesforce acquisition through an official blog. Stephanie said, "Today I am excited to announce that Salesforce has acquired The CMO Club."She also added that founder and CEO Pete…

Welcome The CMO Club to the Salesforce Family

Today I am excited to announce that Salesforce has acquired The CMO Club and we are welcoming founder and CEO Pete Krainik and the entire The CMO Club community to the Salesforce family. The CMO Club is the world’s most innovative and engaged member based community of CMOs and progressive marketing leaders, with more than 30 global chapters and 650+ members from leading global brands. Marketing Technology News: Wipro Recognized as ‘Best Global Systems Integrator’ by Looker Salesforce welcoming The CMO Club and its…

New CMO Benchmark Report Finds Marketing Organizations are Ready for the Future

Deloitte's New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing Organizations Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their companies are organizing and operationalizing their marketing functions to succeed in today's disruptive business climate while providing a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. At the time of this…

Global CMO Club Study Reveals That Marketers Are Re-Examining Measurement Methods In Quest For Growth

The CMO Club and Catalina Marketing Issue Call for Holistic Approach to Multi-Touch Attribution The CMO Club, in thought leadership with Catalina Marketing, has fielded research among senior marketing executives across the country to create a CMO Club Solution Guide addressing "The REAL Drivers of Brand Growth in a Digital World." The guide offers insights into the importance of marketers establishing a unified approach to measuring the efficiency and effectiveness of their multi-touch digital and traditional media…

The CMO Club and Selligent Marketing Cloud Release New Study Highlighting CMO Focus on Relationship Marketing and Challenges in Unifying…

CMOs from Sixty-Nine Leading Brands Discuss Data and Martech Integration, Key Strategies to Improve Customer Experience and Brand Value The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives, and B2C marketing automation platform Selligent Marketing Cloud, released the findings of a survey and in-depth discussion of CMOs of leading brands, including BBVA Compass, F’real Foods, Fidelity Life, Office Depot, Rollins, and Tacori on their use of technology and customer data to increase…

Data-Driven Marketers in High Demand and Short Supply, New Research Finds

The CMO Club and Signal Conduct Study of CMOs and Heads of Marketing from Diverse Industries to Identify List of Must-Have Marketer Attributes The chief marketing officer of tomorrow is as much a technologist and entrepreneur as she is the source of the Big Idea, according to findings included in a new report, The CMO Club Solution Guide: The Quest for the Perfect Identity-Driven Marketer. Analyzing responses from CMOs and heads of marketing across a broad range of B2C and B2B brands, The CMO Club and Signal found that…

The CMO Club Announces The Formation Of First Ever Advisory Board

CMO Club's Newly Appointed Board Members Will Be Focused on Providing Strategic Guidance and Insights to the Club and its  800+ Members Worldwide The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives, today announced it has formed its first-ever advisory board. The all-star lineup of marketers includes Phil Clement, former Global CMO, and Advisor to the CEO of Aon, John Costello, former CMO of Dunkin Brands, Kim Feil, former CMO of Walgreens, Trish Mueller, former CMO of The Home Depot,…