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Salesforce Marketing

Magnolia Announces New 6.2 Release, With First Ever Headless Digital Experience Hub

Magnolia today announces the launch of Magnolia 6.2, the latest version of its leading content management system (CMS), designed to manage connected experiences. Along with a series of new features, Magnolia 6.2 provides a headless digital experience hub, which aims to take managing digital experiences in headless and omnichannel environments to the next level. Within the hub, marketers can use Magnolia’s Visual Single-Page Apps Editor to re-use content across all channels and digital touchpoints, while maintaining…

Cognizant to Acquire Lev to Expand Digital Marketing Expertise

Specialist in Salesforce Marketing Cloud Helps CMOs Gain Insight, Automate and Personalize Customer Engagement to Drive Revenue Cognizant announced it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the U.S.  Lev helps businesses simplify and modernize their marketing campaigns using Salesforce Marketing Cloud to provide data-driven insight and personalization across the customer journey, and ultimately drive revenue. The acquisition will further expand Cognizant's…

Merkle CRM 4.0 Arrives to Transform Data-Driven Commerce

Merkle 4.0 is a Salesforce Fullforce Solution for the Marketing and Commerce Industry Leading data-driven performance marketing agency --Merkle has announced the launch of CRM 4.0, a Salesforce Fullforce Solution for retail, consumer goods, consumer electronics and other industries. These industries are mostly navigating the shift to digital-first experiences. Merkle CRM 4.0 delivers the next generation of CRM for marketers and commerce pros by combining Merkle’s data and services with Salesforce. Read More: Key…