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SAP SE

SAP Completes Acquisition of Qualtrics

SAP SE announced that it has completed its previously announced acquisition of Qualtrics International Inc. Qualtrics is the global pioneer of the experience management (XM) software category that enables organizations to thrive in today’s experience economy. The combination accelerates the new XM category by combining Qualtrics’ experience data with operational data from SAP software to power the economy. SAP and Qualtrics will offer businesses the means to deliver exceptional customer, employee, product and brand…

SAP.iO No Boundaries to Fund and Incubate Over 200 Startups Led by Women and Minorities

SAP SE announced SAP.iO No Boundaries, an initiative to offer venture capital and incubation to underrepresented entrepreneurs. As the first company in the business software industry to do so, SAP pledges to commit up to 40 percent of the investable capital in its SAP.iO Fund and scale its SAP.iO Foundries program with focus on inclusive entrepreneurship. The goal is to help at least 200 startups around the world within the next five years. "SAP is committed to helping underrepresented entrepreneurs build successful…

SAP Recognized for the Sixth Consecutive Year as a Leader in Gartner’s Magic Quadrant for Sales Performance Management

SAP SE announced that it once again has been recognized as a leader in Gartner’s Magic Quadrant for Sales Performance Management. This is the sixth consecutive year SAP has been recognized as such, and the third consecutive year it has been positioned highest and furthest to the right on the “Ability to Execute” and “Completeness of Vision” axes. Also Read: Niantic Inc. Announces $245 Million Series C Led By IVP, with Strategic Investment From aXiomatic Gaming, Samsung Ventures In its latest report, Gartner assessed…

SAP Acquires Contextor to Augment Robotic Process Automation Capabilities

SAP SE announced that it has acquired Contextor SAS, a European leader in the design and integration of robotic process automation (RPA), to help SAP accelerate the development and expansion of its SAP Leonardo Machine Learning portfolio. Contextor’s RPA technology relieves business software users from performing repetitive tasks and enables both attended and unattended RPA within and across applications. To date, Contextor’s customers have deployed more than 100,000 bots automating business processes. Also Read: Equals…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy Mastercard…

SAP Leonardo Unveils Latest Machine Learning and Analytics Updates

SAP SE announced an expansion of SAP Leonardo Machine Learning capabilities based on its upgraded SAP Conversational AI service that will enable major companies to build increasingly sophisticated corporate chat bots easily. SAP also announced an investment in intelligent robotic process automation (RPA) that is intended to help SAP automate repetitive processes across its portfolio. Further, SAP plans to release smart application design capabilities in the SAP Analytics Cloud solution and has added new partner content in…

SAP Kicks Off SAP.iO Foundries Location in Paris

SAP SE launched its first location in Paris for SAP.iO Foundries. The Paris location is designed to help and support business-to-business (B2B) start-ups build innovative software and deliver high value for SAP customers. The start-up accelerator program from SAP is aimed to accelerate SAP's fast growth in the cloud and advance a technology community focused on machine learning (ML), blockchain, the Internet of Things (IoT) and software as a service (SaaS). The location in Paris for SAP.iO Foundries is part of the…

SAP Sales Cloud Brings Intelligent CRM to Customers

SAP SE  announced that Deutsche Telekom AG; Cooler Master Corp., a global thermal solutions provider; and KSB Group, a manufacturer of pumps and valves, have adopted the SAP Sales Cloud solution to build trusted relationships with their customers and bring more efficiency and speed to sales. “Customers are no longer making decisions based on price and product,” said Giles House, general manager, SAP Sales Cloud, SAP. “They’re basing it on trust. And while customers have evolved, most CRM systems have not. To overcome this…

Online Retailers Are Missing the Mark on Customer Preferences, SAP Global Study Indicates

Three out of four online shoppers worldwide fail to regularly see product recommendations that interest them, according to a global survey sponsored by SAP SE. The findings were part of the SAP Customer Experience organizational unit's recent Consumer Propensity Study, aimed at gauging consumer attitudes to online shopping experiences. The study surveyed over 20,000 consumers in 24 countries, including Australia, Brazil, China, the United Kingdom and the United States. When asked how often suggested recommendations…

SAP Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn

SAP SE announced plans to enhance the SAP Marketing Cloud solution, introducing new "smart" capabilities to help companies focus on the best sales leads and increase customer retention. Plans for SAP Intelligent Services for Marketing were launched at the DMEXCO annual conference being held in Cologne, Germany. The new services use SAP Leonardo Machine Learning capabilities to add artificial intelligence (AI) to the cloud-based marketing suite from SAP. Using deep learning techniques, the new software analyzes the…

SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management Suite

SAP SE fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a new suite of applications, SAP® C/4HANA, to help businesses serve and retain customers. SAP also announced the SAP HANA® Data Management Suite, the industry's first comprehensive data management solution that enables companies to turn data sprawl into business value. The announcement was made by SAP CEO Bill McDermott at the company's annual SAPPHIRE NOW® conference. SAP C/4HANA is an…

SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

Marketers See Regulation as an Opportunity to Increase Customer Loyalty, CMO Council and SAP Hybris Study Shows SAP SE released SAP Customer Data Cloud solutions from Gigya, the industry’s only solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. The release of SAP Customer Data Cloud solutions – which includes the SAP Customer Identity, SAP Customer Consent and SAP…

SAP Receives Global Certification for Data Protection and Privacy from BSI

SAP Is One of the First Companies to Receive Global Certification From BSI  SAP SE announced that the British Standards Institution (BSI) has certified the processes of SAP regarding data protection and privacy. SAP is one of the first companies to receive global certification from BSI for BS 10012:20171 – which outlines the core requirements companies need to consider when collecting, storing, processing, retaining or disposing of personal records related to individuals. The General Data Protection Regulation (GDPR)…