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Sarah Hofstetter

TechBytes with Sarah Hofstetter, President, Comscore

Sarah Hofstetter President at Comscore People are watching more content than ever before, but they’re watching on their terms across multiple screens. We spoke to Sarah Hofstetter, President, Comscore, to understand the definition of “attention” and how marketers can truly understand attention in a cross-platform world.Tell us about your role at Comscore and the team you handle. I joined Comscore as President in October this year. The biggest focus within my first 100 days is to listen to our employees, our…

Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President

Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective 4 October. Reporting to CEO Bryan Wiener, Sarah Hofstetter will be responsible for the company's commercial strategy, including marketing and sales, as well as the continued advancement of its…