Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard
Today, comScore announced that Sarah Hofstetter, former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective 4 October.
Reporting to CEO Bryan Wiener, Sarah Hofstetter will be responsible for the company’s commercial strategy, including marketing and sales, as well as the continued advancement of its Movies Reporting & Analytics group. A trusted measurement and intelligence partner for media properties, movie studios, and marketers, comScore helps businesses grow in an increasingly fragmented and complex media environment.
Sarah’s Storytelling Skills Could Be Fully-Leveraged at comScore
At the time of this announcement, comScore CEO Bryan Wiener, said, “This is a great day for comScore customers, employees, and shareholders, as Sarah is the most-gifted executive I have ever worked with.” Bryan has previously worked with Sarah Hofstetter in leadership positions for 18 years at multiple organizations prior to joining comScore.
Bryan added, “She is a trusted advisor to so many brands because she is a great listener, is able to synthesize complex topics into understandable themes, and is an unparalleled storyteller. Put simply, she is a seasoned operator at scaling businesses and a force of nature. The ceiling has been raised on what we can accomplish at comScore.”
Sarah Hofstetter joins comScore’s executive leadership team as a decorated industry veteran with a proven track record of helping marketers transform their businesses to thrive amid rapid media disruption. As an early executive and eventual CEO and Chairwoman of 360i, she led the agency through a period of rapid growth to become a leading partner for translating data into creative innovation and business outcomes. During her tenure, she advised dozens of CMOs and senior marketers at iconic brands such as Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard.
“I am excited to join comScore at what is a pivotal moment for the company and for the media industry overall,” said Hofstetter, who is an AAF Hall of Achievement honoree and has been named to the Adweek Power 100 for the past three consecutive years. “I’ve built a career around my passion for solving problems at the nexus of consumer change and view trusted measurement across platforms as the most important challenge facing media owners and advertisers today.”
Sarah Hofstetter’s deep understanding of the marketing landscape will support comScore’s aims to drive the usage of its data as currency for planning, transacting, and evaluating media across platforms. Further, her experience in navigating disruptive environments will be relevant to marketers and agencies who partner with comScore to unlock new insights into the performance of their efforts across all platforms: from mobile phones to the silver screen.
Rob Norman, former Chief Digital Officer of Group M and current member of the comScore Board of Directors, added, “Sarah commands universal respect and admiration within the marketing community and her hire creates an immediate catalyst when it comes to our ability to drive innovation for leading global brands. Her experience as a strategic advisor will be well-applied to the measurement and analytics space, which is increasingly (becoming) core to driving business impact.”
Sarah Seen as a High-Performing Marketing Leader in the Industry
“Sarah is a maverick in our industry,” said Bob Liodice, CEO of the Association of National Advertisers.
Bob added, “After a stellar run transforming 360i into a powerhouse agency, I am thrilled to see Sarah join the executive team at comScore. We need distinguished leadership to substantially enhance marketing analytics and brand investment decision-making through enhanced measurement. I am highly confident that Sarah will provide the necessary muscle to provide insight, accountability, and alignment to energize the industry’s measurement mandate.”
“Sarah is a passionate advocate for our industry and I’m thrilled to see her leverage her success leading 360i into a new area,” said Marla Kaplowitz, President and CEO of the American Association of Advertising Agencies (4As).
Marla added, “As a longtime agency leader, she understands the challenges related to measurement and I look forward to seeing her use her stellar problem-solving skills to help tackle some of the industry’s largest issues.”
“Now more than ever, the measurement industry needs leadership that combines trust, integrity, and innovation,” said Randall Rothenberg, CEO of the Interactive Advertising Bureau.
Randall added, “I have worked for many years with Sarah Hofstetter, and I know she brings all three qualities—and much more—to comScore.”
“Sarah was instrumental in helping us capitalize on shifting consumer behaviors and reimagine our brand for the modern era,” said Jason Levine, Chief Marketing Officer of Mondelēz International, North America.
Jason added, “Beyond driving breakthrough campaigns that resonated in culture, she played an integral role in developing a strategy that would allow us to turn marketplace challenges into ownable opportunities. Her understanding of the complex pressures influencing brands today will be invaluable for comScore’s partners as they look for ways to use data to drive growth.”
“Sarah was a critical partner in helping us navigate digital disruption as social media became central to entertainment culture,” said Ellen Stone, Executive Vice President, Marketing Bravo and Oxygen Media.
Ellen added, “Throughout our more than ten-year partnership, she played a key role in helping my team architect and grow a multi-platform lifestyle entertainment brand.”
“Guiding brands to growth amid complex and dynamic environments has been a hallmark of Sarah’s career and continues to be something that separates her as a leader,” said Nick Brien, CEO Americas at Dentsu Aegis Network.
Nick added, “In various leadership positions at 360i, including CEO and Chairwoman, she has consistently proven her ability to see where the puck is going and build out differentiated capabilities that help her partners win.”
“Measurement has become a challenge that impacts all sides of the ad marketplace, and it’s clear that the industry needs reliable partners like comScore to reduce friction,” said Penry Price, Vice President of Marketing Solutions at LinkedIn.
Penry added, “Sarah’s deep understanding of the media landscape will be instantly beneficial to media platform customers like us.”
During her 13-year tenure at 360i, Sarah led the agency’s adaptability, helping marketers capitalize on industry changes, building best in class practices across creative, media and digital. Under her stewardship, 360i was recognized by Ad Age as one of the top advertising agencies for eight consecutive years.