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3 Things to Know About Creating a High-Yielding Marketing Department

We all want to achieve our Marketing goals and drive our organizations forward, and we need the right people at the helm to make this happen. But even if you believe in your team members and feel good about their performance, it’s common to have lingering questions. We’ve found that most of the CEOs and CMOs we talk to wonder if they have the right people in the right roles at the right salaries. But the breakneck pace of Marketing today leaves little time to really dig into these questions, and identify solid answers.…

Linda Dupree Named CEO of NCS

Industry Visionary to Lead NCS Toward Even Greater Innovations in Advertising Effectiveness NCS, the leading company for improving advertising effectiveness for the CPG ecosystem, announced Linda Dupree has been named to the position of Chief Executive Officer. Dupree will report to the NCS Board of Directors. “NCS has made major advancements towards unlocking the potential of single source data for CPG advertisers. The pace of innovation has been incredible, leading up to this pivotal point in the trajectory of the…

BigID Introduces New Data Access Lifecycle Features Ahead of CCPA

Advanced Data Rights Management Features Help Enterprises Tailor and Scale Responses to Data Access Requests for Global Privacy Regulations BigID, Inc., the leader in ML-driven personal data discovery and privacy, announced first-of-their-kind data access rights management features to help enterprises automate fulfillment of personal data access requests for privacy regulations like the California Consumer Privacy Act (CCPA). BigID Introduces New Data Access Lifecycle Features Ahead of CCPA Personal data rights around…

Telaria Announces Rama Roberts as Chief Technology Officer

Roberts to Lead Telaria’s Global Engineering Team and Develop Market-Leading OTT Video Advertising Technology Telaria, the complete software platform to manage video advertising for premium publishers, announced the promotion of Mr. Rama Roberts to the position of Chief Technology Officer. Mr. Roberts will lead the company’s growing global engineering organization and is responsible for further developing Telaria's built-for-OTT Video Management Platform (VMP) that facilitates billions of transactions daily. “Telaria…

Rick Hanson Joins Brightcove as Chief Revenue Officer

Brightcove Inc., the leading provider of cloud services for video,  announced the appointment of Rick Hanson as Chief Revenue Officer, a new role for the company. A senior sales executive with over 25 years of experience developing high performing teams, Hanson will oversee the global sales organization including all customer facing direct sales, channel sales, and professional services organizations. He will report to CEO, Jeff Ray. Rick is a seasoned sales executive with a proven track record for achieving revenue goals…

Aki Technologies Names Former Saatchi Creative Director Kira Shalom Head of Creative

Aki Technologies, the moment marketing science company that helps brands personalize advertising through the power of mobile moments, announced that Kira Shalom has joined the company as VP of Creative. In her new role, Shalom will provide strategic creative guidance to Aki’s clients, helping agencies and brands shape mobile campaigns that deliver the optimal creative, message and ad format during a given moment. Shalom will also be responsible for steering the creative team across Aki, working closely with CMO Richard…

Albert Expands AI Offering to Brands and Agencies with Key US Hire

Artificial Intelligence Company Hires Jasmine Presson, Former Managing Partner at MediaCom, to Build Its Strategic Services Offering Albert Technologies, the world’s first and only fully autonomous AI-as-a-service platform for marketers, announced the hire of Jasmine Presson as SVP, Strategic Client Services. Presson joins Albert after serving nearly five years at MediaCom—most recently as Managing Partner, Strategic Group Account Lead—with previous VP positions at Universal McCann and gfK Custom Research North America.…

Videolicious Announces MarTech Veteran Ashley Deibert as New CMO

Leading Marketing Industry Executive Joins Video Automation Company to Carve Out New Market Category and Drive Enterprise Adoption Today, Videolicious, the pioneer of video automation for high-volume b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Ashley has been tasked with carving out a new market category, positioning the company’s video platform for wide enterprise adoption, and developing a partnership program with a focus on technology integrations…

SendGrid Taps Carrie Palin as Chief Marketing Officer

Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the company as Chief Marketing Officer. At the time of this announcement, Sameer Dholakia, CEO, SendGrid, said, “Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree." Read More: …

Keith Sedlak Joins Harte Hanks as Senior Vice President of Sales for Marketing Services

Brings Deep Expertise in Marketing Solutions, Business Development and Client Relations Harte Hanks announced that Keith Sedlak will join the Company as Senior Vice President of Sales for Marketing Services. In this role, Mr. Sedlak will draw on his significant background in marketing solutions, business development and client relations to help advance Harte Hanks’ strategy and bring the Company’s innovative approach to a broad range of clients and industries. Most recently, Mr. Sedlak served as Senior Vice President…

Clari Names Cornelius Willis as Chief Marketing Officer

Clari, the leading provider of AI solutions for sales, announced the appointment of Cornelius Willis as Chief Marketing Officer (CMO). With more than 25 years of industry experience, Cornelius joins Clari at a time of record growth and market momentum. As CMO, Cornelius will be responsible for telling the Clari story, creating and executing an integrated marketing strategy and increasing awareness. Cornelius’ experience spans 10 years at Microsoft and a decade spent in the startup trenches as an employee, founder,…

B2B Marketing Technology Veteran Jenn Steele Joins Madison Logic as Chief Marketing Officer

Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Jenn will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. In her CMO role, Jenn will lead the marketing efforts for the ABM company that already helps B2B marketers convert their best…

Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President

Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective 4 October. Reporting to CEO Bryan Wiener, Sarah Hofstetter will be responsible for the company's commercial strategy, including marketing and sales, as well as the continued advancement of its…

B2B Cloud Software Marketing Veteran Andres Botero Joins BlackLine As Chief Marketing Officer

Leading Cloud Financial Automation Software Provider Adds Former SAP Marketing Executive to Lead Global Marketing Strategy BlackLine, Inc. announced that B2B cloud software marketing veteran Andres Botero has joined the financial automation software company as chief marketing officer.  As CMO, Mr. Botero will be responsible for driving BlackLine's global marketing strategy as the company seeks to capitalize on the growing worldwide demand for solutions that drive greater efficiency, financial governance and risk…

Stingray Names David Purdy as Chief Revenue Officer

Stingray Digital Group Inc., a leading multiplatform music and video services provider, announced that it has welcomed David Purdy as its Chief Revenue Officer. The creation of a position of chief revenue officer reflects the accelerated growth of Stingray’s operations and the diversification of its revenue streams. In this position, Mr. Purdy, who has years of experience managing multiple operating entities and steering them towards a single, unified vision, will oversee all aspects of Stingray’s revenue expansion…

KARE 11 Announces Changes to News Leadership

KARE 11 Announces News Leadership Restructure “We are launching a unique News leadership structure at KARE 11,” said John Remes, General Manager.  “Creating a News Triad of content leaders which will help us more completely serve our customers and meet them online, on-air and socially.” Effective September 24, 2018, Stuart Boslow will be joining KARE 11 News in the newly created role of Director of Content.  Boslow, former Executive Producer at TEGNA sister station KSDK in St. Louis, will oversee vision, strategy,…

Alfresco Hires Customer Success Officer Heather Guntrum to Lead Next Wave of Customer Success

Strategic Leader from SDL and Teradata Brings Solid History of Successful Management and Growth Alfresco Software, a leading enterprise open source provider of process automation, content management, and information governance software, announced that Heather Guntrum has joined the company as Customer Success Officer. Guntrum will own the post-sale experience for all customers, enabling their competitive advantage and success using Alfresco solutions. She will join Alfresco’s executive team and report directly to CEO…

Atomic Reach Strengthens Executive Team with Addition of Two Vice Presidents to Support Company Growth

Business Development Strategist, Paul Roscoe, and Executive Sales and Marketing Leader, Dean Perry, Join Executive Team Atomic Reach, an AI-enabled content intelligence platform, announces Paul Roscoe as Vice President of Business Development and Strategic Partnerships and Dean Perry as Vice President of Sales. On the heels of a $3.4 million bridge equity round, Atomic Reach continues to aggressively build out its team, hiring 10 employees in the past 12 months, bringing the company to a total of 21 employees. Roscoe…

Acquia Appoints SaaS Pro Matt Kaplan to Lead Product Team

 Matt Kaplan Joins Acquia from LogMeIn Digital experience company Acquia has announced the appointment of Matt Kaplan as its new senior vice president of product, who is responsible for advancing Acquia’s portfolio of platform applications that power world-class digital experiences. Matt Kaplan joins Acquia from LogMeIn, where he served as Chief Product Officer and general manager of emerging products. “Matt is extremely growth-oriented and passionate about innovation. He’s a creative force who knows how to design…

OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

OpenX's Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Todd Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in the rapidly evolving media landscape. The new position will allow the company to increase focus on innovation, and accelerate the development of programmatic solutions for…