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Scenario planning

Five Critical Tips for Strategic Planning in the Midst of the Pandemic

With frequent market shifts and an ongoing pandemic, it’s crucial to plan efficiently, effectively, and strategically. Planning this year has been radically different than any other year in my experience. The past few months have been a steep learning curve, but that’s not going to stop my or many other marketing organizations from delivering results. Here are my five critical tips to strategically plan for the unknowable. Tip #1 - Align Marketing’s Strategic Targets With Corporate Goals Driving impact for the business is…