Browsing Tag

Scott Howe

LiveRamp Appoints Clark Kokich as Chairman of the Board

LiveRamp, the trusted platform that makes data accessible and meaningful, is pleased to announce that Clark Kokich has been appointed non-executive chairman of the board, replacing Jerry Gramaglia. Mr. Gramaglia’s decision not to stand for re-election to the company’s board of directors was previously announced on the company’s February earnings call. “His decades of industry and technology experience will be instrumental in accelerating LiveRamp’s success during our next chapter.” “Clark is a highly experienced leader who…

LiveRamp Completes Acquisition of Data Plus Math

LiveRamp®, the trusted platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “I’m pleased to welcome Data Plus Math to the LiveRamp family. Together, we are unlocking the power of data-driven TV for the entire ecosystem.” “Today’s announcement represents a historic step in LiveRamp’s…

LiveRamp to Acquire Data Plus Math to Enable Next-Generation TV Currency

Big Win for the Entire Ecosystem, Providing All Participants With a Better Way to Buy, Sell and Measure Data-Driven TV Extends Lead in Omnichannel Identity and Data Connectivity LiveRamp, the trusted platform that makes data accessible and meaningful, announced that it has entered into a definitive agreement to acquire Data Plus Math, providing the ecosystem with a more effective way to buy, sell and measure data-driven television. “The combination of LiveRamp and Data Plus Math is a great thing for the industry and…

LiveRamp Launches Authenticated Traffic Solution to Democratize People-based Identity Across the Open Ecosystem

LiveRamp®, the leading identity platform for exceptional experiences, announced its Authenticated Traffic Solution (ATS) for publishers and supply-side platforms (SSPs) to expand the company’s commitment to creating an open, independent, and collaborative ecosystem to drive the future of digital marketing. Evolving industry trends like increased regulation and third-party cookie restrictions are making it more difficult to reach consumers online than ever before. LiveRamp’s solution provides every marketer, platform, and…

LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity platform for powering exceptional experiences – announced its partnership with Marketo, an Adobe company, to leverage IdentityLink from within Marketo. Starting, Marketo users can connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists. Through this integration, Marketo and LiveRamp come…