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Sean Muller

MarTech Video Interview with Sean Muller, Founder & CEO, iSpot 

Sean Muller, CEO at iSpot, a Unified Cross-Platform Ad Measurement Tool shares thoughts on why TV ad buys aren’t limited to a linear-only or streaming-only approach anymore, and both brands and networks need unified, cross-platform measurement in real time to determine successful audience delivery. iSpot’s unified measurement dashboard allows customers to measure ads at a person-grade demographic level -- the same way they’re buying and selling ads -- across both streaming and linear. These capabilities help validate ad…

iSpot.tv & LiveRamp Partner To Launch TV Ad Impression Measurement For Digital Segments

iSpot.Tv's Glass-Level TV Advertising Analytics Provide Advertisers with Impression, Attention & Conversion Analytics Against Their Digital Segments Through LiveRamp's IdentityLink iSpot.tv, a leader in attention and conversion analytics for TV advertising, and LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced a partnership to connect iSpot.tv’s TV ad impression measurement and performance analytics with digital segments connected via LiveRamp’s IdentityLinkTM. Using…