iSpot.Tv’s Glass-Level TV Advertising Analytics Provide Advertisers with Impression, Attention & Conversion Analytics Against Their Digital Segments Through LiveRamp’s IdentityLink
iSpot.tv, a leader in attention and conversion analytics for TV advertising, and LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced a partnership to connect iSpot.tv’s TV ad impression measurement and performance analytics with digital segments connected via LiveRamp’s IdentityLinkTM.
Using the enhanced measurement and attribution enabled by this partnership, brands will be able to deliver more relevant advertising experiences to consumers across platforms.
Currently, iSpot.tv provides real-time attention and conversion analytics for TV advertisers. The company’s analytics are built on top of its proprietary media measurement platform, which catalogs every TV ad creative and measures its impression delivery across linear and on-demand TV environments.
At the time of this announcement, Sean Muller, CEO at iSpot.tv, said, “LiveRamp and iSpot.tv operate a large digital footprint which we’ve synchronized on a one-to-one basis, providing high scale and accurate mapping between digital users and TV viewers.”
Sean added, “Coupling our glass-level TV ad impression measurement with LiveRamp’s identity resolution services allows advertisers to unlock their data and optimize effectiveness against their digital target audiences on TV.”
iSpot operates a large-scale device graph that tracks web and app activity and which it has connected to its TV panel of 8M IP-enabled TV sets. iSpot.tv’s Predictive Analytics makes it easy for brands to better allocate media buys based on what television programming their digital segments are watching and then verify their delivery and performance.
The companies also announced that Muller will be speaking at RampUp 2018, the premier industry event that brings together thought leaders across martech to exchange ideas on the state and evolution of data-driven marketing.
Joel Jewitt, Vice President of Strategic Operations at LiveRamp, said, “This is an important partnership to help our advertising partners understand how their first and third party digital segments index and perform against television programming viewership.”
Joel added, “iSpot.tv has granular TV ad impression measurement at a scale typically only found in digital. This extends our IdentityLink capabilities into the TV world in a meaningful way.”
Seattle-based iSpot.tv, which uses Automated Content Recognition (ACR) for tracking activity surrounding TV ads in real-time, utilizes exclusive screen-level ACR data via its partnership with Inscape to provide closed-loop attribution and attention measurement to brands, networks and agencies.
iSpot.tv leverages a proprietary device graph of 45 million digital devices that have been mapped to its ACR data from 8 million Smart TVs to connect TV impressions to upper and lower funnel digital touchpoints for its clients.
iSpot.tv’s always-on enterprise system for measuring consumer response to advertising is now being used by over 200 major advertisers to understand how creatives and media placements drive business outcomes as well as predict where additional conversions can be found. iSpot.tv was recently named the 9th fastest growing technology business in North America by Deloitte.
iSpot attention analytics measures the propensity of consumers to interrupt ad play on TV. iSpot Conversion Analytics is the new industry standard for TV attribution and directly connects TV ad impressions with the web, app, and other first-party data.
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