ACR)

Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP Magnite, the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the…
Read More...

Advertisers only pay for CTV and cross-screen media when their performance goals are met LG Ads Solutions, the exclusive provider of LG smart TV native ads and audience targeting data, today introduced a first-of-its-kind suite of…
Read More...

After 18-months of uncertainty, the 2021 holiday shopping season should provide brands, marketers, and retailers with their first clear look at just how the pandemic has permanently shifted consumer behavior. Holiday retail sales are…
Read More...

VIZIO’s Inscape Data will Continue to be Utilized for All VideoAmp Planning, Measurement and TV Ad Sales Use Cases VideoAmp and VIZIO today announced a newly formed agreement in support of VideoAmp’s cross-screen measurement and currency…
Read More...

ViacomCBS will leverage VideoAmp as a currency for linear TV planning and measurement Software and data platform, VideoAmp, today announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an…
Read More...

Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on viewing habits across digital and linear TV Samba TV, the leading provider of consumer…
Read More...

Tremor Video, the leading programmatic video platform, announced it has renewed its partnership with Alphonso to expand its exclusive automatic content recognition (ACR) solutions that enable brands to reach TV audiences more precisely and…
Read More...

New Data Will Enhance Custom Marketing Analytics Solutions That Provide Brands and Agencies with Insights into Cross-Platform Lift and Ad Effectiveness comScore, a leading partner for planning, transacting, and evaluating media across…
Read More...

iSpot.Tv's Glass-Level TV Advertising Analytics Provide Advertisers with Impression, Attention & Conversion Analytics Against Their Digital Segments Through LiveRamp's IdentityLink iSpot.tv, a leader in attention and conversion…
Read More...

Powered by Inscape’s Viewing Intelligence from Millions of Smart TVs, Lotame’s aiTV Product Suite Brings Advanced Audience Targeting and More to Advertisers and Networks Lotame, the leading independent data management platform (DMP), as…
Read More...