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Search Engine Marketing

CloudAccess, A Cloud Equity Group Portfolio Company, Completes Second Add-On Acquisition

CloudAccess acquires Michigan-based web development and search engine marketing firm to expand its professional service offerings CloudAccess, a leading WordPress and Joomla cloud hosting provider based out of Michigan, today announced that it has expanded its professional service offerings with the acquisition of Miller Media, a Michigan-based web development and search engine marketing firm. Miller Media is a Google Partner digital marketing agency focused on Internet marketing strategies, usability, conversion…

HomeServe USA Acquires Vincodo, A Leading Digital Advertising Agency

Acquisition Will Significantly Enhance HomeServe Digital Marketing Capabilities HomeServe USA, a leading provider of home repair solutions serving more than 4.4 million customers across the US and Canada, today announced the acquisition of Vincodo, a Langhorne, Pennsylvania-based digital advertising agency. Vincodo will enhance HomeServe’s in-house digital marketing and Search Engine Marketing (SEM) capabilities to better reach potential customers. Vincodo was founded in 2010 by Internet marketing industry veterans with…

SEM Pros: Add Call Tracking to Your Toolkit

In our constantly changing world, it’s mandatory Search Engine Marketing (SEM) pros stay up-to-date on the latest paid search trends and tools. But even the most accomplished professionals might be missing expertise that’s crucial to landing that next job or bringing success to an online campaign: call tracking.  Call tracking is a necessity for all Search Engine Marketing Managers, PPC professionals and others in the Digital Marketing industry. Call tracking provides the ability to better measure each conversion point in…

NP Digital Announces New CEO Michael Gullaksen

Veteran Marketing Executive Will Lead NP Digital in Next Stage of Growth NP Digital, a leader in performance marketing, announced that Michael Gullaksen has joined the agency as its CEO. Gullaksen, former President of iProspect and CEO of Covario (acquired by iProspect), succeeds co-founder Mike Kamo in the role. Gullaksen’s proven leadership in performance marketing will help scale the company through the next stage of growth, while Kamo continues to support NP Digital as Chief Executive Officer of NP Brands.…

Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…

Digital Brand Expressions and MMS Education Announce Strategic Partnership

Digital Brand Expressions, LLC (DBE) and MMS Education (MMS) announced they will work together to deliver enhanced search engine marketing and related digital marketing services to clients. "For over 40 years, we have helped our clients successfully reach, engage and grow their brands with educators. This new partnership with DBE allows us to meet our clients' goals in an increasingly complex digital marketplace," said Suzanne Caimi Lynn, President of MMS. "Digital marketing has become increasingly sophisticated and true…

EGC Group Introduces Raydeus

New online listing management platform helps businesses be voice search-ready and top ranked in new search marketing era In response to new trends in search engine marketing and the growing need for small business owners to have self-service digital marketing solutions, EGC Group has created Raydeus – an innovative, low-cost online listing management platform that allows business owners to manage their online presence in real time. The search engine landscape has changed dramatically. The new decade brings new trends.…

Marketing Synergies Realized: AlchemyLeads Search Marketing Acquires Co Flex Marketing in Chicago

AlchemyLeads Search Marketing LLC, A search engine marketing and software development company based in Los Angeles, CA has acquired Co Flex Marketing, an internet marketing company specializing in the legal industry based out of Chicago, IL. The transaction finalized on November 11, 2019, for an undisclosed sum. This includes all intellectual property rights and core business functions built to service the software and digital marketing needs of businesses in the legal field and surrounding industries.  "The…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to Internet Retailer’s Top 1000 Retailers

Kenshoo Earns the Top Position in Both Categories for the Sixth Consecutive Year Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2020 Leading Vendors to the Top 1000 report for the sixth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000 merchants. Vendor rankings are…

New CardLinx Data Study Shows Strong Growth and Innovation in Card-linking

Data Forums Launched in the United States, Canada and United Kingdom for 2019 The CardLinx Association released new data from the 2019 Card-Linking and O2O Industry Annual Survey and announced new commerce data forums in the USA, Canada and The United Kingdom. The 2019 CardLinx study reveals the rapid growth of card-linking and online-to-offline commerce with 44% of participants reporting over 100% annual growth in card-linked transactions. “Card-linked marketing has the ability to reach most consumers in the US and we…

CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing

Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be Overlooking Today’s CMOs are spending millions of dollars a year on SEM. In fact, this channel now makes up the largest Digital Marketing budget line for CMOs and accounts for nearly half of Digital Advertising spend globally. Yet despite the continued investment in SEM, CMOs have conflicting views on how this channel should be used and its value as a Digital Marketing function.…

Digital Agency Lumentus Expands SEO Team

Gabriella Kuraj, a digital strategist with expertise in organic and paid search, has joined digital communications agency Lumentus as Search Marketing Strategy Analyst. Kuraj joins the team responsible for creating and executing digital marketing solutions, from search engine optimization (SEO) to search engine marketing (SEM) campaigns. Her addition further fills out an impressive roster of digital expertise offered by the New York-based firm. Lumentus is a full-service integrated digital…

Adthena Launches its Search Intelligence Index to Help Drive Strategic Decision Making for CMOs

The First-Of-Its-Kind Index Evaluates the Leading Players and Challengers Across the Search Landscape Adthena, the leader in AI-powered search intelligence, announced the availability of its Search Intelligence Index – the industry’s first global measure of search engine marketing (SEM) success for chief marketing officers (CMOs). Built around Adthena’s patented Whole Market View technology, which delivers the most comprehensive view of a company’s entire search landscape, the index reveals how leading brands and…

Fairleigh Dickinson University Explains the Best Strategy for Online Marketing

​​​There have been rising arguments about the best form of strategic campaign for online marketing – if it is SEO or SEM. Amidst these arguments of SEO vs. SEM, Fairleigh Dickinson University lends out its voice to educate people about the importance of both marketing strategies and the differences. In a published infographic on the institution’s website, Search Engine Marketing (SEM) is said to be a form of paid search that aims to increase revenue, while Search Engine Optimization (SEO) is more inclined to attract …

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Report Ranks Digital Performance of 87 B2B Manufacturing Brands, 62 Percent Fall Below Average Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average. New Gartner research, ranking 87 #B2B #manufacturing brands, finds that 62% fall behind in digital #marketing. #GartnerMKTG The…

New Engen Launches Self-Service Platform for Facebook, Instagram and Search Engine Marketing

Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers at the Lowest Cost With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that marketers at companies of all sizes can manage thousands of campaigns and millions of…

Augeo Continues Growth with Acquisition of Wingnut Advertising

Augeo announced it has acquired Wingnut Advertising, a Minneapolis-based company delivering agency services since 2003.  The acquisition will nearly double the size of Augeo Digital's agency, a business unit of Augeo, and strengthen its capabilities in creative, strategic branding, website development, and digital communications. Wingnut also has expertise in search engine optimization (SEO), search engine marketing (SEM), and other digital marketing services. "The combination of these two high-performing teams will add…

White Paper from SEMCopilot Details How to Eliminate Sources of Waste in PPC Accounts

Developed to Help Business Owners and Marketers Who Manage Their Own Adwords Account SEMCopilot, a search engine marketing software firm, announced the newly published white paper "How to Eliminate Wasted Spend in Your AdWords Account". The white paper was developed to help business owners and marketers (who may not have extensive experience and only have time to make occasional changes to their accounts) eliminate common sources of waste easily. ‟AdWords can be a great method of attracting prospects to your…

Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to the Top 1000 Retailers for the Fifth Consecutive Year

Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global leader in marketing technology, was named the top provider of search engine marketing and social media marketing technology in Internet Retailer’s 2019 Leading Vendors to the Top 1000 report for the fifth consecutive year. The Internet Retailer ranking of top solution providers offers a roadmap for retailers searching for the ecommerce technologies and services most preferred by the Top 1000…

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue. Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access…