Browsing Tag

Self-Serve Advertising Platform

Bell and Xandr Join Forces to Create Canada’s First Self-Serve Advertising Platform for TV and Digital

Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero “Xandr champions a collaborative approach to creating open platform solutions in scaled, premium marketplaces around the world. We’re thrilled to work with Bell…