What is Sellers.json and OpenRTB Supply Chain Object? IAB Tech Lab has come up with a new initiative to combat …
MGID Adds Sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency
MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in …
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising
On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic …