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Semcasting

Affinity Solutions, Semcasting Integrate Advanced Sales Strategies, AudienceDesigner (ADS)

Semcasting, the creators of the patented IP, email, location and device-targeting Smart Zones® technology, announced that Affinity Solutions, a global insights firm, will make their consumer purchasing and brand insights first-party data available within Semcasting’s AudienceDesigner (ADS) Branded Data Center. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Affinity Solutions is providing actionable shopper insights reflective of consumer intentions, to businesses…

Semcasting Integrates Advanced Contextual Insights into AudienceDesigner (ADS) Data Center

 Semcasting, creators of the patented IP, location and device-targeting Smart Zones® technology, today announced the addition of sophisticated contextual insights into AudienceDesigner (ADS) Data Center through an integration with Advanced Contextual. “Integrating the Advanced Contextual targeting capabilities into the ADS Data Center reinforces our positioning as a self-serve, one-stop-shop for identity and marketing data,” said Ray Kingman, founder and CEO of Semcasting. “Brands want an answer to the cookie-free identity…

Semcasting and Stirista Partner to Further Advance Identity Resolution Offerings

Allowing advertisers to seamlessly activate audiences through Semcasting AudienceDesigner on Stirista’s DSP AdStir Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced a strategic new AudienceDesigner (ADS) platform partnership with Stirista, a data-driven digital marketing solutions provider known for its identity solutions and authoritative data assets. Semcasting and Stirista have formed a partnership to combine their strengths and to further expand access to…

Adform Names Semcasting AudienceDesigner (ADS) as Key Partner for First-Party Data Onboarding

Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced its AudienceDesigner (ADS) platform was named a key partner for first-party data onboarding by Adform, one of the world's leading independent advertising technology companies. "As leaders in digital advertisement placement, we're making strategic choices to ensure our clients come out ahead both now and in the future," said Mustafa Tameez, CEO of Outreach Strategists. "Working with Adform and Semcasting positions our…

Semcasting Launches Activate

Semcasting, creators of the patented IP, location, and device-targeting Smart Zones technology, announced the general availability of Activate, its self-serve, end-to-end identity (ID) resolution, audience design, and attribution platform. The Activate platform was built in direct response to the demand for better control and more transparency in the management of first-party data. At a time when scrutiny over privacy has increased, brands are more cautious about the handling of their customer relationship management…

Semcasting Announces Industry First Self-Serve Deterministic Attribution Platform, The Attributor

The Attributor Treats Attribution as Audience Verification and Breaks Through Walled Gardens Semcasting, creators of the patented IP targeting technology Smart Zones, announced the general availability of the industry’s first self-serve, omnichannel, deterministic attribution platform -- The Attributor. This first-to-market approach empowers marketers to treat attribution as an audience verification and measurement metric, similar to viewability or fraud detection. With The Attributor, marketers can evaluate ongoing…