Browsing Tag

Sensitive Data

CCPA Puts Consumers in Charge and the Regs Should Too

California’s Attorney General Xavier Becerra and his team have run an inclusive and transparent process in their construction of California Consumer Privacy Act (CCPA) regulations. Their original proposal and subsequent modifications go a long way toward clarifying the rights consumers can exercise under the law and the actions businesses must take to comply.  In the latest modifications, however, the draft regulations could have explained more about one critical component. The law clearly puts consumers in charge of…

Gone Phishing? Hackers Don’t Take Time off for Summer

With the summer months in full swing, people are taking time off to travel and relax. However, don't let your guard down against a number of common phishing scams that will look to lure unsuspecting victims. While folks around the world continue to take time away from work and school, hackers remain in session full time. In fact, they take advantage of our vulnerabilities, leisure plans and the fact that we spend more time on-the-go, forging specific messages and techniques to target us when we least expect it. The…

More Than Half of Execs Say They Can’t Identify Sensitive Data Leakage

Reports of data security breaches have reached all-time highs, with the rise in data incidents mapping directly to efforts within enterprises to scale up their customer touchpoints and personal information collection. Unfortunately, according to a recent Ensighten survey of 200 marketing, security, IT and corporate executives, today’s executives still don’t feel prepared when it comes to shoring up their organizations’ breach vulnerabilities. Across multiple portions of our survey, which set out to gauge data security…

TechBytes with Guillaume Marcerou, Global Privacy Director, Criteo

Guillaume Marcerou Global Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as one of the biggest challenges for data marketers in 2018. To understand the deeper aspects of GDPR and its impact on the ‘Sensitive’ and ‘Non-sensitive’ data, we spoke to Criteo's Global Privacy Director, Guillaume Marcerou.Tell us about your role in Criteo and the team you handle. My role is to manage the risks and business impact of privacy laws and regulation, thus protecting…