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SERP

GoodFirms Latest Survey on SEO to Boost Your SERP Rankings to Adopt New Strategies During COVID-19

Due to the COVID-19, most of the businesses are becoming more reliant than ever on digital marketing. It includes several techniques to promote a brand, product, or service. Companies have been showing more interest in digital marketing and their innovative strategies. Industries from diverse sectors have understood the significance of digital marketing to stay one jump ahead of all competitors. Search Engine Optimization is one of the most powerful strategies in digital marketing. In this unprecedented situation…

Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches Amazon.co.uk is the most visible website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics. YouTube.com takes second place, ahead of both Currys.co.uk and …

Bestbuy Wins Biggest Share of Google’s Page One Searches for Consumer Electronics – Amazon Comes Second

Searchmetrics Q4 2019 study reveals retail websites are failing to satisfy informational searches for consumer electronics Bestbuy.com is the most visible website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page one, followed by bestbuy.com. However, nearly…

CallRail’s First-To-Market Google Ads Integration Allows Marketers to Capture and Analyze Leads Directly from the SERP

With this solution, marketers will instantly gain actionable insights into their lead data CallRail, a leading marketing analytics platform, announced today its first-to-market Google Ads Lead Forms Extension Integration, which enables marketers to collect lead data from Google Ads lead form extensions in real-time, and view all conversion metrics in one easy-to-use platform. Marketers need solutions in place that not only track leads from the SERP, but provide insight on what to do with this information and understand…

4 SEO Hacks for SaaS Inbound Marketing

When we launched Kissflow for procurement teams last fall, we faced the same problem every other SEO Analyst faces: how do we grow our organic visitors? The obvious answer was content. We did the obvious things that every single “SEO Best Practices” blog talks about, but we knew it wasn’t enough. Generating quality content consistently and optimizing it for search engines can work wonders for your organic growth and you’ll see how exactly we went about that. Hack 1: Everyone loves a comprehensive article for one…

Google Bids Goodbye to the Average Position Metric

In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired to make way for ‘prominence metrics’, made up of Impression Share and Impression Rate, which have been being phased in since November 2018. In the Digital Age, Why Has Content…

NMPi Partners with Google Comparison Shopping Partner, DQ&A to Boost First-Page Visibility

The Agency’s Award-Winning Google Shopping Strategy Combines with DQ&A’s Comparison Shopping Technology to Deliver More Effective Campaigns Last week, the leading NY-based digital agency, NMPi announced the completion of their acquisition of Joystick. Today, NMPI made another announcement that would benefit brands boost their shopping performance on Google. NMPi has announced it will be adding a unique Comparison Shopping Service (CSS) to its suite of solutions, as it joins forces with DQ&A platform and official…

How Bloggers Can Expand Revenue Quickly and Efficiently: 4 Learnings Coming from Ungagged London

London Tech Week is rapidly becoming a “must attend” for those of us in digital marketing space; seemingly out of nowhere it may soon contend with an influx of travelers and knowledge seekers as SWSX, with multiple tech-related conferences featuring everything from large headlining companies such as Microsoft with a broad horizon view of our tech future to smaller and more nimble SaaS players such as Intellifluence with what a practitioner can be doing today. Focusing on the now is exactly what one can expect to see…

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

Greg Gifford Vice President, Search, DealerOn The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged features a host of speakers and experts who would give the latest on SEO and how to leverage it to boost your business. We spoke to Greg Gifford, Vice President of Search, DealerOn to figure out the latest trends in local SEO and how SMBs can benefit from it. Tell us about your journey at…

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Bastian Grimm Director Organic Search, Peak Ace The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged features a host of speakers and experts who would give the latest on SEO and how to leverage it to boost your business. We spoke to  Bastian  Grimm, Director, Organic Search, Peak Ace to figure out the latest trends in mobile SEO and search. Could you tell us about your journey at Peak…