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Shane Phair

Decibel Names Shane Phair as Chief Marketing Officer

Appointment comes amid continued momentum for Decibel as global brands find value in and increase revenue with digital experience intelligence Decibel, the leader in digital experience intelligence, announced marketing technology veteran Shane Phair has joined the company as Chief Marketing Officer (CMO). Phair joins Decibel after most recently serving as CMO of CM Group, a portfolio of marketing technology companies. Based in Decibel’s Boston office, Phair will be responsible for leading global marketing and…

MarTech Interview with Shane Phair, CMO at Campaign Monitor

"Email is an incredibly effective way to communicate important topics and updates to employees and keep them engaged." Tell us about your role and journey into Technology. What inspired you to start at Campaign Monitor? I’ve worked in the technology space for over a decade, starting in Sales at Motorola, Ipswitch, and Brainshark, before leading the Marketing and Demand Generation teams at Cleo. This led me to join the Campaign Monitor team and larger CM Group family of brands in 2018. I was interested in joining the…

Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email

Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies Campaign Monitor, an email marketing platform used by more than 250,000 customers worldwide, released its 2018 Email Marketing Industry Report. The second annual report looks at the latest technology in email marketing and provides an understanding of what strategies are working and what is on the horizon for technology in the space. To better understand this, Campaign Monitor surveyed more than 200 marketers and…