Browsing Tag

Shereta Williams

Videa Launches Forecasted Ratings Tool Along with Full Market Availing for Media Buyers

New Capabilities Give Media Buyers, Sellers and Analysts Accurate and Precise Ratings as Well as an End-To-End Solution for Market Avails Videa, an online marketplace for automated television advertising, launched two new features for its platform that aim to transform some of the largest pain points for media buyers, sellers and researchers. The first is a forecasted ratings tool that brings faster, more efficient and statistically accurate forecasts to an already end-to-end solution – from avail to order to post. The…

Interview with Shereta Williams, President, Videa

"The television industry's hesitation is because there hasn’t been a technology evolution like this in over five decades."Tell us about your role at Videa and how you got there? I started my career in the financial industry and that taught me how to value companies and investments in any industry. I then joined a strategic investments group at Cox during the first Internet run-up. It was here that I was provided direct exposure to all divisions of the company as I helped the executive team understand how the internet…