Sightly

Company Expands Contextual and Audience Targeting Expertise for YouTube Advertisers Sightly Enterprises, Inc. announced that YouTube has selected the company for its YouTube Measurement Program (YTMP). This partnership gives Sightly expanded API access to data that fuels rich contextual targeting for YouTube advertisers. "Membership in the YTMP boosts our ability to maximize advertisers' desired outcomes across YouTube," says Greg Garunov, Sightly's SVP Business Development & Marketing Strategy. "We've been a big…

Black Friday and Cyber Monday continue to be some of the biggest days of the year for consumer spending, but what about consumer attention? Advertisers must be planning their holiday campaigns strategically; just because consumer spending peaks on Black Friday and Cyber Monday, this doesn’t necessarily mean these are the days for brands to double down in media spend. Read More: A Marketer’s Thanksgiving Using performance and consumer attention data for all Sightly customers across all verticals in the US, sourced…

Former Director and Group Lead for Nielsen Marketing Cloud’s DMP to Lead Sightly’s Product, Engineering and Data Teams as Demand for Performance Video Advertising Grows Sightly, a leading performance video advertising and analytics platform, has appointmented Nichola Karp to the role of Chief Product Officer. In her new role, Karp leads Sightly’s data, engineering and product teams, overseeing the company’s software and technology offering from vision through execution. Her primary initiative will be to automate and scale…

Performance Video Advertising and Analytics Platform Sightly Delivers Relevant Ads to the Most Receptive Youtube Viewers in Brand Safe Content Sightly, a leading performance video advertising and analytics platform and Premier Google Partner, announced that the company is opening an office in Chicago and expanding in Los Angeles. The company is adding several new hires to support the increasing demand for video advertising that delivers results and builds brand value. This comes at a time when digital video is poised for…