Sinclair Broadcast Group

New platform will provide local CTV and OTT advertisers with advanced daily campaign reporting powered by third-party measurement from Comscore Sinclair announced the release of its new daily over-the-top (OTT) reporting platform for CompulseOTT called "Compulse360." The new reporting platform will provide campaign measurement of audiences and impression metrics in a local market. The platform affords advertisers near real-time campaign evaluation, so they can optimize their advertising efforts in-flight. "Compulse360"…

STIRR Offers a Curated Mix of Local and National Channels Across Major Streaming Platforms Sinclair Broadcast Group, Inc. announced the launch of STIRR, a free, ad-supported streaming service that will include access to some of the most popular national news, sports, entertainment and digital first channels, a robust video on demand (VoD) library and a new local channel featuring programming based on a user’s location, ensuring that viewers can still access the local news and lifestyle programming that is relevant to…

Sinclair Standardizes on LiveU HEVC Technology Across Entire Group for Advanced Newsgathering Sinclair Broadcast Group recently signed a multi-year lease agreement with LiveU that upgrades its fleet of hundreds of portable transmission units to LU600 HEVC for its newsgathering operations, ensuring the media company always has the latest bonded IP technology. The agreement immediately upgrades Sinclair stations spanning 80 production locations in the US to LiveU's flagship model of HEVC field units featuring higher…