Browsing Tag

Smart TV Data

Narrative Adds Smart TV Data Through Partnership with Inscape

Simplifying How Data Is Bought and Distributed for Marketers and Data Scientists Narrative, a data commercialization platform and marketplace making the data economy more transparent and efficient, today announced a strategic relationship with Inscape, the leading provider of smart TV viewing data. By integrating Inscape's ACR-generated, glass level insights from more than 11 million smart TVs into Narrative's raw data marketplace, companies gain access to a suite of tools that make it easy to standardize, price, manage…

comScore Adds Smart TV Data to Marketing Solutions through Partnership with Inscape

New Data Will Enhance Custom Marketing Analytics Solutions That Provide Brands and Agencies with Insights into Cross-Platform Lift and Ad Effectiveness comScore, a leading partner for planning, transacting, and evaluating media across platforms, announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the US. The addition of Inscape's opt-in smart TV viewing data adds new insights to comScore's measurement footprint for its custom marketing…

LiveRamp Partners with Inscape to Add Smart TV Data into Omnichannel Identity Platform

The Partnership Would Improve  Marketing Campaigns, Advertising Creative and More Accurately Target, Optimize and Segment Specific and Relevant Interactions Based on Smart TV Data Inscape, the leading provider of smart TV viewing data and LiveRamp®, an Acxiom® company, have announced a partnership to bring Smart TV data for omnichannel identity resolution. This would help to connect LiveRamp’s IdentityLinkTM ID with Inscape’s ACR-generated, glass level insights from nearly nine million smart TVs. Further, this will allow…

TVadSync Integrates Unacast Data to Give Advertisers Clarity into How TV-to-Digital Cross-Platform Retargeting Drives Customers to Stores

Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has partnered with Unacast. Unacast is the leading transparent location data platform, to finally give brands a clear picture of how combined TV and digital media campaigns influence their customers’ real-world actions. Unacast is the leading transparent, contextualized location data platform. Unacast empowers the next generation of data-driven…

Nielsen Launches Nielsen Grabix – Next-Generation Viewership Analytics Platform Covering Top 56 US TV Markets

Nielsen Ratings Combined with Real-Time Smart TV Data Provides More Granular Viewership Intelligence for Local TV Stations, National Networks, and Advertisers Nielsen announced the availability of Nielsen Grabix, it's next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Time Smart TV viewership data for deeper insights into audience flow, retention, and engagement. The new Web-based intelligence platform gives TV programmers and advertisers unprecedented and…