SMBs

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

ClouDhiti announces the launch of its AI Apps with the aim to empower online retailers, especially small and medium businesses (SMBs), with AI capabilities. With these five new apps, all available on the ClouDhiti Marketplace, SMBs don't have to hire expensive technical developers or buy software that they don't understand nor know how to operate. Shopify Store AI Analytics One of the five new AI Apps generally available on the ClouDhiti Marketplace is the AI Chatbot App. The AI Chatbots are…

Insight Study Shows It Leaders at SMBs See Digital Transformation as Essential to Growth but Seek Guidance as They Navigate Cloud Implementation, Security and Workplace Expectations of Digital Natives In today’s business ecosystem, staying ahead of the technology curve is imperative to competing in the marketplace – but it’s an area where small and midmarket businesses (SMBs) are struggling, according to the inaugural Insight 2020 Technology Report: IT Trends for Midmarket and Small Business, a survey of more than 400 IT…

The Addition of Spacecraft’s Powerful Website Building Technology Will Further Enable SMBs to Easily Launch or Grow Their Business with Madwire’s #1 Marketing Platform for Small Business, Marketing 360. Madwire, LLC, a technology company focused on business management and marketing software for SMBs, announced the acquisition of SpaceCraft, a cloud-based website platform and software company located in Austin, Texas. The acquisition of SpaceCraft is Madwire’s second acquisition in the last fifteen months (following the…

Today’s Advertising and Marketing industry model is focused on serving large enterprises. But with small- and medium-sized businesses (SMBs) making up 99% of all private sector businesses in the US, this model neglects companies that need support the most. This is where a SaaS (software as a service) business model really shines: with a subscription model, SMBs can access enterprise-grade solutions in a very cost-effective manner. The subscription model provides much more transparency into the fees associated with…

Platform Helps SMBs Market Through Email Marketing, Landing Pages, Event Marketing and List Management PushSend announces the launch of its all-in-one SaaS solution that helps marketers create, market and manage email campaigns, landing pages and events. This easy-to-use marketing platform is far beyond traditional SMB email and landing page builders. This powerful tool allows businesses of any size the opportunity to maximize their marketing efforts through a single platform traditionally only available to…

The New Platform Brings Together All the Essential Sales and Marketing Tools in One Place, Changing the Way Businesses Use Marketing Technology DirectLync announces the launch of its digital marketing platform for small and medium-sized businesses (SMBs). The platform's integrated approach to digital marketing brings together all the essential tools – contact management, email marketing, social media management, website CMS, and reporting and insights – into one easy-to-use platform, saving users over 14 hours a month in…

Pioneer in Consumer Engagement Services Continues to Identify & Solve Critical Challenges Facing SMBs eRelevance Corporation, the leading provider of consumer engagement services for small- to medium-size businesses (SMBs), announced a suite of tech-powered services to help SMBs grow more cost-effectively. The services drive more demand, lower advertising costs and improve lead conversion. "We are uniquely focused on changing small businesses forever by bringing big-company consumer engagement capability to them as…

London Tech Week is rapidly becoming a “must attend” for those of us in digital marketing space; seemingly out of nowhere it may soon contend with an influx of travelers and knowledge seekers as SWSX, with multiple tech-related conferences featuring everything from large headlining companies such as Microsoft with a broad horizon view of our tech future to smaller and more nimble SaaS players such as Intellifluence with what a practitioner can be doing today. Focusing on the now is exactly what one can expect to see…

New Capabilities Allow SMBS to Manage and Optimize Their Search Campaigns on Bing, as Well as Google Adwords, Dramatically Increasing Revenue and Campaign Performance Retail search marketing company NetElixir has enhanced its paid search recommendation platform LXRGuide by integrating with Bing Ads, allowing marketers at small to medium size businesses to optimize search marketing campaigns they run on Bing. These new capabilities complement the platform’s existing features for Google Adwords. Retailers can now manage…

Aubrey Williams Brings Over 15 Years of Experience in Sales, B2B and B2C iMatrix is a leader in providing online marketing solutions for small to medium-sized businesses who are looking to expand within the local market. iMatrix has hired Aubrey Williams as its Director of Sales and Training. In his role, he will develop and execute strategies for sales, account development, and the iMatrix training programs. Prior to joining iMatrix, Williams was the Director of Inside Sales at Sound—a VCA company and global…

Greg Gifford Vice President, Search, DealerOn The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged features a host of speakers and experts who would give the latest on SEO and how to leverage it to boost your business. We spoke to Greg Gifford, Vice President of Search, DealerOn to figure out the latest trends in local SEO and how SMBs can benefit from it. Tell us about your journey at…

Invoice2go Works with Microsoft Outlook to Offer a New Way for Invoices and Bills to Be Paid Right Inside the Inbox, with Just a Few Clicks Invoice2go, a mobile app that makes it effortless for small businesses to track work and get paid, led the charge today for small business owners by delivering a new way for their invoices and bills to take priority in their clients' inboxes, and get paid faster. Invoice2go has always offered small businesses the fastest way to get paid. Now, the company has worked with Microsoft…

The New Database Makes Curaytor The First All-Inclusive Digital Marketing Solution Proven To Increase Lead Generation And Revenue Curaytor, a full-service digital marketing company that helps small businesses grow, announced the addition of Curaytor Brain – a searchable and sortable (by results) database with more than 120,000 successful Facebook ads and 10,000 emails to help small business owners become instant digital marketing experts. Also Read: Email Signature Marketing: 10 Tips on How to Drive Leads, Increase Sales…

Data Cooperative and New Platform Feature Democratize Data for Small to Medium-Sized Retailers Springbot, a data-driven marketing platform for eCommerce merchants, launched Springbot Exchange, the first data cooperative for eCommerce SMBs. Springbot Exchange provides retailers access to data and resources typically only available to large retailers. Audience Expander, the first available feature of Springbot Exchange, helps marketers access new audiences and expand the reach of their existing marketing efforts.…

Essentials Delivers New Easy-To-Use Sales and Service Apps Backed by the Power of Salesforce Trailhead, Einstein AI, Lightning and AppExchange Salesforce, the global leader in CRM, announced Salesforce Essentials — easy-to-use, intelligent apps for small business teams, built on the world's #1 CRM platform. The first Essentials apps — Sales Cloud Essentials and Service Cloud Essentials — are available now, enabling every small business to grow and innovate faster with the power of Salesforce. "There are more than…

New Survey by Clutch Indicates 1 in 5 Small Businesses Use Social Media in Place of a Website. Many Assume a Website Is Cost-Prohibitive and May Not Consider the Risks of Not Having One More than one-third (36%) of small businesses do not have a website, according to the websites section of the fourth annual Small Business Survey conducted by Clutch, a B2B research firm. One in five small businesses (21%) selectively use social media instead of a website in an effort to engage customers. The survey indicates that small…

Freshworks, the leading provider of cloud-based business software, announced that Freshsales, their award-winning CRM software has been named as the #1 CRM software for Small Business (50 or fewer employees) on G2 Crowd. This is based on the product’s high satisfaction score of 97%—ahead of other CRM Software providers like Hubspot, Pipedrive, Salesforce, and Prosperworks. Freshsales received a stellar 4.8 out of 5 star average for user satisfaction across its 243 user reviews, with 190 coming from small business…

Adext Is Sharing Advertising and Digital Marketing Tips for This Black Friday As tradition dictates, November hosts one of the most expected commercial events of the year; Black Friday and is just around the corner (November 24th) on which users will expect considerable discounts on every product available. The actual benefits of commercial strategies like Black Friday improve market platforms and strengthen the domestic economic market because it's a great opportunity to encourage consumption and sales within the…