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SMG

Independent Research Firm Recognizes SMG as a Strong Performer in Customer Feedback Management Platforms Evaluation

Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has been named a Strong Performer by independent research firm Forrester in a new report: The Forrester Wave Customer Feedback Management Platforms, Q1 2020. SMG is recognized as “…a strong buy for firms that are looking for actionable insights and strong support...” and the industry leader for managed and professional services. Marketing Technology News: Superson Collaborates with Google to Help…

Casey’s General Stores Looks to Uncover Customer Insights and Expand Loyalty with Smg’s Customer Experience Management Solution

Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new customer experience management (CEM) partnership with Casey’s General Stores. The nation’s fourth largest convenience store chain chose SMG for its category expertise and industry-leading professional services. Casey's is a Fortune 500 company that operates 2,100 convenience stores in 16 states across the Midwest. Seeking to measure the in-store experience and…

Sally Beauty Launches Customer Experience Management Program to Uncover Customer Insights and Drive Engagement Across Touchpoints

Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new partnership with global beauty products retailer Sally Beauty. The iconic specialty retailer chose SMG for the actionable insights delivered through its technology platform and industry-leading professional services. Sally Beauty is the world's largest distributor and retailer of salon-quality hair color, hair care, nails, salon and beauty supplies. With more…

SMG Amplifies Tech-Powered Insights to Help Brands Take Action on Customer and Employee Feedback

Service Management Group (SMG), a global customer experience, employee engagement and brand research partner to more than 500 brands, is now making it easier, faster and more interesting for customer experience (CX) pros to analyze and share insights. SMG takes a unique approach to customer feedback management (CFM), with a 50/50 focus on technology and services that combine to deliver actionable insights and drive business outcomes. SMG is boosting its product and technology offering with enhancements to the smg360® CFM…

Pure Barre Partners with Service Management Group to Mine Client Feedback and Capture Actionable Insights

Pure Barre has engaged Service Management Group (SMG) to measure the customer experience of 500 studios across North America and capture feedback on more than 4,000 instructors. In partnership with SMG, Pure Barre will capture location-level feedback and evaluate key drivers of overall satisfaction to improve instructor training and elevate the client experience.The largest, most established barre franchise in the nation, Pure Barre utilizes barre fitness to offer a low-impact, total-body workout through small isometric…