Browsing Tag

SMS automation

Octane AI Names Heather Adams As Its First VP of Marketing to Power Growth Within the Ecommerce Boom

After closing a $4.25M funding round, Octane AI looks to Adams to help build the brand and scale growth as it aims to empower ecommerce marketers with tools to differentiate and scale their stores Octane AI, an all-in-one platform for engaging quizzes, data collection, and personalized Facebook Messenger and SMS automation, announces the hiring of digital marketing leader Heather Adams as its new Vice President of Marketing. Following a successful tenure as cloud development platform DigitalOcean’s Head of Global B2B…

Why Now Is the Best Time to Deploy an SMS Marketing Campaign

The spread of coronavirus has had an unprecedented and unpredictable impact on digital commerce. And after following the data closely for nearly three months, we’ve noticed that shoppers have been permanently moving their purchasing behavior from omnichannel to pure eCommerce. What does this mean? That now is a good time to engage with current and prospective customers as they shift their behavior online. And considering 56% of consumers have been using their cell phone more since COVID-19 began, retailers must pivot…