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Social analytics

Chatmeter Launches Improvements to Social Suite With Google Posts, Instagram Integration and Advanced Social Engagement Analytics

Chatmeter's Social Suite Allows Enterprise Businesses and Agencies to Manage and Engage Locally Through Social Media on a National Scale Chatmeter, the leader in local search marketing and reputation management, announces its new social analytics measuring tools including Google Post publishing for multi-location businesses, deeper integration with Instagram, and customizable reporting to Chatmeter's local brand management platform, LocationHQ. These new features will help enterprise businesses and marketing agencies…

The New Audience Intelligence Social Data Technology Category Set to Disrupt the Industry

Until recently, social data platforms have fallen under two main categories: social listening or social analytics. With the emergence of audience intelligence platforms, the industry has been disrupted by the likes of Audiense which looks to dissect audience conversations, affinities, unique characteristics and media consumption, giving users a more in-depth and accurate view of the data. G2 recently added audience intelligence platforms as a category, recognising it as an important technology piece in the larger social…

ListenFirst Brand Reputation Index Recognized by SIIA as Best Emerging Technology

ListenFirst Brand Reputation Index Earns Prestigious Industry Recognition ListenFirst, the most comprehensive enterprise social analytics solution, today announced that the ListenFirst Brand Reputation Index has been named the Best Emerging Technology of 2020 as part of the annual SIIA CODiE Awards. The prestigious CODiE Awards recognize the companies producing the most innovative business technology products across the country, and around the world. Marketing Technology News: Programmatic Job Advertising Leader Joveo…

Northern Light Launches AI-Based Tool for Twitter Analysis, Research, and Planning

Northern Light Social Analytics Helps Marketers Automatically Identify Meaningfully Connected Terms Within Social Media Posts to Optimize AD Spend, Target Social Media Posts, and Analyze Competitors' Business Strategies Northern Light announced Northern Light Social Analytics, the first enterprise class, AI-enabled tool that can automatically identify thousands of closely correlated Twitter keywords, hashtags, and authors to guide social media marketing and inform a company's competitive intelligence (CI) and market…

Unmetric Integrates SoulMates Earned Media Value Index into its Social Analytics Platform

New capabilities enable digital marketers to ascertain the value of paid or organic social and influencer engagement Unmetric, an enterprise solution for branded content analysis and discovery, today announced it has integrated Social Index into its Analyze platform to provide digital marketers a greater understanding of the effectiveness of their campaigns and content. The integration will be available to all users of Unmetric Analyze for branded content published on Facebook, Twitter, YouTube, and Instagram. As…

TrendKite Acquires Social Technology Leaders Insightpool and Union Metrics to Create the First Digital PR Solution

Combined Offering Designed to Meet the Needs of Today’s Digitally Minded CMO and Communications Professionals TrendKite, the leading provider of digital-first PR solutions for tech-savvy CMOs, announced it will combine with best-in-class social technology companies Insightpool and Union Metrics. The two deals are a part of the company’s innovative approach to creating an end-to-end digital PR platform for marketing and PR professionals to leverage trust across the media mix, using AI-powered media analytics and journalist…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

Sprout Social Acquires Social Analytics Leader Simply Measured

Purchase Unites Social Engagement, Listening and Analytics Providers to Offer Reliable, Scalable Social Solutions to More Than 21,000 Brands Globally Sprout Social, a global provider of social media management, analytics and advocacy solutions has acquired industry-leading social analytics firm, Simply Measured. Grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies…

Simply Measured Announces New Agency Partner Program and Updated Listening Solution for Faster Insights

Simply Measured’s Agency Partner Program Delivers The Product Solutions, Expertise, And Ecosystem Connections That Agencies Need To Win And Better Serve Clients Simply Measured, the full-funnel social analytics provider, has announced its global Agency Partner Program. The launch comes alongside a streamlined update to the company’s Listening product (release 2.0), which supports the new program. The Agency Partner Program delivers the product solutions, expertise, and ecosystem connections that agencies need to win…