Browsing Tag

Social analytics

Meltwater Acquires Business Information Company Owler for $24.5 Million in a Combination of Cash and Equity

Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into a definitive agreement to acquire crowd-sourcing company Owler, a Silicon Valley innovator in the $30 billion market for business information. Since its inception in 2011, Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. The Owler community consists of 5 million active business professionals who contribute up-to-date business…

Social Analysis & Disinformation Detection Platform Cyabra Announces New Agency Partnership with TBWA-Brazil

Cyabra, a SaaS platform that measures authenticity and impact within online conversations, announced a new agency partnership with the leading global disruption advertising agency Lew'Lara\TBWA based in Brazil. Lew'Lara\TBWA’s integration of Cyabra into its offerings will be exclusive to the Brazilian market and available to their brands immediately. Cyabra’s agency offering provides advertising, marketing, and communication firms with its unique social analytics data to allow brand leadership teams to identify, analyze,…

Meltwater Announces Agreement To Acquire Leading Social Influencer Marketing Company Klear For $17.8 Million In A Combination Of Cash And…

Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into an agreement to acquire Klear, an Israeli SaaS company and a market leader in the fast-growing influencer marketing space. Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its Attention… For the full year 2020, Klear reached revenues of $7.6 million. Excluding earn-out, Meltwater has agreed to purchase Klear for a price of 1.4 times 2020 revenue settled in…

Harte Hanks Tapped By Midea For Exclusive Digital Customer Care Program Across Consumer Brand Portfolio

Harte Hanks, a leading global customer experience company, announced that it has been selected by Midea America Corp. (Midea) to implement a digital customer service program across the company’s portfolio of consumer products, which includes such well-known brands as Midea, Eureka, Toshiba, Comfee, COLMO, Beverly, Vandelo and Little Swan. Harte Hanks will partner with Midea to leverage its highly trained Customer Care Response team to deepen customer relationships, and provide timely and more focused support when…

Meltwater Becomes Title Partner of Champions Chess Tour and Appoints Magnus Carlsen as Global Brand Ambassador

Meltwater, a leading global provider of media intelligence and social analytics solutions, will be the title partner for Play Magnus Group’s Champions Chess Tour. With this agreement, Meltwater also becomes a partner for Magnus Carlsen, four-time World Chess Champion. This Christmas, the first major tournament of the Champions Chess Tour has attracted millions of viewers across the world. The tournament airs on Eurosport globally, on NRK in Norway and draws significant viewership across multiple online streaming platforms…

Nuvi Transforms Modern Social Data with 250+ Visualizations

Nuvi adds dozens of new data visualizations and customized dashboards to help enterprise companies get more insights out of social data Nuvi, the Social Customer Experience platform known for its social analytics and customer experience management tools, now showcases more than 250+ ways to visual social data. This commitment to data visualization hearkens back to the origin of Nuvi's name, short for New Visualizations. Nuvi believes that better data visualization translates into better data insights and thus more effective…

Chatmeter Launches Improvements to Social Suite With Google Posts, Instagram Integration and Advanced Social Engagement Analytics

Chatmeter's Social Suite Allows Enterprise Businesses and Agencies to Manage and Engage Locally Through Social Media on a National Scale Chatmeter, the leader in local search marketing and reputation management, announces its new social analytics measuring tools including Google Post publishing for multi-location businesses, deeper integration with Instagram, and customizable reporting to Chatmeter's local brand management platform, LocationHQ. These new features will help enterprise businesses and marketing agencies…

The New Audience Intelligence Social Data Technology Category Set to Disrupt the Industry

Until recently, social data platforms have fallen under two main categories: social listening or social analytics. With the emergence of audience intelligence platforms, the industry has been disrupted by the likes of Audiense which looks to dissect audience conversations, affinities, unique characteristics and media consumption, giving users a more in-depth and accurate view of the data. G2 recently added audience intelligence platforms as a category, recognising it as an important technology piece in the larger social…

ListenFirst Brand Reputation Index Recognized by SIIA as Best Emerging Technology

ListenFirst Brand Reputation Index Earns Prestigious Industry Recognition ListenFirst, the most comprehensive enterprise social analytics solution, today announced that the ListenFirst Brand Reputation Index has been named the Best Emerging Technology of 2020 as part of the annual SIIA CODiE Awards. The prestigious CODiE Awards recognize the companies producing the most innovative business technology products across the country, and around the world. Marketing Technology News: Programmatic Job Advertising Leader Joveo…

Northern Light Launches AI-Based Tool for Twitter Analysis, Research, and Planning

Northern Light Social Analytics Helps Marketers Automatically Identify Meaningfully Connected Terms Within Social Media Posts to Optimize AD Spend, Target Social Media Posts, and Analyze Competitors' Business Strategies Northern Light announced Northern Light Social Analytics, the first enterprise class, AI-enabled tool that can automatically identify thousands of closely correlated Twitter keywords, hashtags, and authors to guide social media marketing and inform a company's competitive intelligence (CI) and market…

Unmetric Integrates SoulMates Earned Media Value Index into its Social Analytics Platform

New capabilities enable digital marketers to ascertain the value of paid or organic social and influencer engagement Unmetric, an enterprise solution for branded content analysis and discovery, today announced it has integrated Social Index into its Analyze platform to provide digital marketers a greater understanding of the effectiveness of their campaigns and content. The integration will be available to all users of Unmetric Analyze for branded content published on Facebook, Twitter, YouTube, and Instagram. As…

TrendKite Acquires Social Technology Leaders Insightpool and Union Metrics to Create the First Digital PR Solution

Combined Offering Designed to Meet the Needs of Today’s Digitally Minded CMO and Communications Professionals TrendKite, the leading provider of digital-first PR solutions for tech-savvy CMOs, announced it will combine with best-in-class social technology companies Insightpool and Union Metrics. The two deals are a part of the company’s innovative approach to creating an end-to-end digital PR platform for marketing and PR professionals to leverage trust across the media mix, using AI-powered media analytics and journalist…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

Sprout Social Acquires Social Analytics Leader Simply Measured

Purchase Unites Social Engagement, Listening and Analytics Providers to Offer Reliable, Scalable Social Solutions to More Than 21,000 Brands Globally Sprout Social, a global provider of social media management, analytics and advocacy solutions has acquired industry-leading social analytics firm, Simply Measured. Grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies…

Simply Measured Announces New Agency Partner Program and Updated Listening Solution for Faster Insights

Simply Measured’s Agency Partner Program Delivers The Product Solutions, Expertise, And Ecosystem Connections That Agencies Need To Win And Better Serve Clients Simply Measured, the full-funnel social analytics provider, has announced its global Agency Partner Program. The launch comes alongside a streamlined update to the company’s Listening product (release 2.0), which supports the new program. The Agency Partner Program delivers the product solutions, expertise, and ecosystem connections that agencies need to win…