Browsing Tag

Social Media campaigns

The COVID-19 Vaccine has a Marketing Problem And Pharmacies Can Help

In a way, it is a “happy problem” — COVID-19 vaccine supply may be greater than demand. On the other hand, it’s a shame. Vaccine administration has declined by approximately 38% since its peak in April, reports The New York Times. Our greatest public health challenge is not vaccine distribution, but rather, coaxing Americans to “get the jab.” As of early May, 57% of Americans had received at least one COVID-19 shot. President Biden’s goal is to reach 70% — what some experts believe to be the magic number for achieving…

Sagicor Wins Prestigious Interactive Marketing Awards

Sagicor® Life Insurance Company (Sagicor) receives five awards for its 2020 entries in the AVA DIGITAL AWARDS and HORIZON INTERACTIVE AWARDS competitions, which recognize excellence in digital creativity, branding, strategy, web design and creative media. "We are extremely proud of our entire team. These award-winning efforts reflect our commitment to providing consumers an enriched, user-friendly, interactive experience and our partners with the web-based resources they need to succeed," said Bart Catmull, President…

Earned, Owned and Social Media Analytics Leaders Partner To Help Companies Understand The Business Impact of Content

Onclusive, the data science company for communications, and Shareablee, the social media analytics and competitive benchmarking company, announced their strategic partnership to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms. Marketing Technology News: AdAmp Launches To Help Small…

LIFEAID Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star

LIFEAID Beverage Co. signs Golden State Warrior star Kevon Looney FITAID, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it's one of basketball's rising stars that LIFEAID selected as a partner for upcoming Northern California retail marketing campaigns: Kevon Looney of the Golden State Warriors. The endorsement agreement was confirmed today by LIFEAID co-founder and president Aaron Hinde.…

Industry Stalwarts Make the Case That That Digital Transformation Is Key to Manufacturers’ Survival

Most Business Leaders Don't Understand the Fundamental Threat Digitalization Poses and Are Too Cautious and Slow in Making the Shift to Digital. the Authors Address the Common Obstacles Leaders Face and Offer a Framework to Guide Them Through the Complex Transformation Process. In their significant new article, "The Only Way Manufacturers Can Survive," published in the Spring 2019 issue of MIT Sloan Management Review, innovation expert Vijay Govindarajan and former CEO and chairperson of GE Jeffrey Immelt contend that…

Is Your Facebook Engagement Working For You?

The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate self-service report on the value of their earned media marketing on Facebook. Brands no longer need to worry about not knowing the ROI for their social media campaigns. “Paid media on channels like Facebook has become less transparent and reliable for engaging with your audiences. Earned…