Browsing Tag

Social Media campaigns

Earned, Owned and Social Media Analytics Leaders Partner To Help Companies Understand The Business Impact of Content

Onclusive, the data science company for communications, and Shareablee, the social media analytics and competitive benchmarking company, announced their strategic partnership to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms. Marketing Technology News: AdAmp Launches To Help Small…

LIFEAID Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star

LIFEAID Beverage Co. signs Golden State Warrior star Kevon Looney FITAID, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it's one of basketball's rising stars that LIFEAID selected as a partner for upcoming Northern California retail marketing campaigns: Kevon Looney of the Golden State Warriors. The endorsement agreement was confirmed today by LIFEAID co-founder and president Aaron Hinde.…

Industry Stalwarts Make the Case That That Digital Transformation Is Key to Manufacturers’ Survival

Most Business Leaders Don't Understand the Fundamental Threat Digitalization Poses and Are Too Cautious and Slow in Making the Shift to Digital. the Authors Address the Common Obstacles Leaders Face and Offer a Framework to Guide Them Through the Complex Transformation Process. In their significant new article, "The Only Way Manufacturers Can Survive," published in the Spring 2019 issue of MIT Sloan Management Review, innovation expert Vijay Govindarajan and former CEO and chairperson of GE Jeffrey Immelt contend that…

Is Your Facebook Engagement Working For You?

The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate self-service report on the value of their earned media marketing on Facebook. Brands no longer need to worry about not knowing the ROI for their social media campaigns. “Paid media on channels like Facebook has become less transparent and reliable for engaging with your audiences. Earned…