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Social Media Engagement

IZEA Announces Launch of BrandGraph Trends

IZEA Worldwide, Inc, operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, today announced the launch of BrandGraph Trends. BrandGraph Trends is designed to help marketers identify, compare and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.…

Wave.video Launches First Integrated Video Marketing Solution

Wave.video releases its new offering that unifies in-browser editing and cloud-based video hosting and enables businesses to run full-cycle video marketing campaigns on a budget, from prompt video creation to multi-channel promotional distribution Wave.video (first launched in 2017) has established itself as the leading online video editor for creating videos to boost social media engagement. The soaring market demand for video content across all distribution platforms triggered the development of the new extended…

ZipperAgent and BSM Vault Announce Strategic Partnership

Real Estate Agents Benefit From Essential Combination of Digital Marketing Services and Next-Gen Technology ZipperAgent and BSM Vault are pleased to announce they have entered into a strategic partnership, combining ZipperAgent’s next-gen real estate technology platform tailored for modern real estate agents with BSM Vault’s industry-leading digital marketing services. With technology playing an increasingly critical role in every aspect of real estate, agents recognize they need to accelerate the development of their…

Game Of Thrones Named The Most In-Demand TV Show In The World For 2019 At Parrot Analytics’ 2nd Annual Global TV Demand Awards

Game of Thrones Also Wins Most In-Demand Drama Series in the World; Stranger Things Wins at Most In-Demand Digital Original; The Mandalorian Wins Most In-Demand Series Debut Game of Thrones was the big winner at the 2nd Annual Global TV Demand Awards presented by Parrot Analytics during the 2020 NATPE Miami Marketplace + Conference. HBO's epic series took home the top honor, Most In-Demand TV Series in the World, along with the trophy for Most In-Demand Drama Series in the World, for 2019. Netflix's Stranger Things …

PR Newswire’s APAC Survey Reveals Content Quality is the Top Priority for Journalists

As APAC media and PR professionals are getting to grips with rapid technological progress and shifting audience preferences, PR Newswire released its Asia-Pacific Media Survey 2019 report to track how journalists are adapting. This year's report was PR Newswire's largest ever in the region, surveying nearly 1,000 journalists and media professionals across nine key markets - Australia, mainland China, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, South Korea, and Vietnam. To help international businesses…

Why Has Zuckerberg Taken a Bold Stride Towards Becoming a ‘Privacy-Focused’ Platform?

For some, Mark Zuckerberg’s recent declaration that Facebook will be transformed into a ‘privacy-focused’ platform will be perceived as a tactical masterstroke. Not only does it address concerns around data privacy, but this new direction also protects the social giant against any potential legislation on the horizon. Lawmakers who have been applying pressure on companies, including Facebook, to tighten up on the content that is shared in the digital sphere will likely be appeased by such an evolution of how the core…

Good Bot, Bad Bot: How Machine Learning Is Fighting Fake News

Chatbots are probably low on the list of weapons that we might think of when it comes to helping newsrooms, journalists and the general public combat fake news. Especially over the last couple of years, everything from political elections to debates on social issues has almost certainly been affected by countless AI-armed ‘bots’. It’s AI used for ill, spreading a blanket of disinformation that simply by weight of numbers has an effect on public consciousness. But now, the power of AI, in general, can and should be…

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most exciting part about Crimson Hexagon’s workplace? Before I came to Crimson Hexagon, I was CMO at Attivio, a cognitive search and insight platform, which also uses natural language processing and AI to help companies make sense of unstructured text. For me, the most exciting part of Crimson’s…