Social Media Management

Digital 2021 shows global acceleration in social media users, as SouthEast Asia thrives as one of the world’s leading digital regions We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management, have released Digital 2021, their latest annual report on social media and digital trends. Digital in SouthEast Asia  Once again, Digital 2021 finds that countries in Southeast Asia are some of the top performers when it comes to adoption of digital technologies and social media.…

Sparkcentral brings advanced customer care conversations to the Hootsuite platform for a unified customer journey Hootsuite announced its acquisition of Sparkcentral, a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Based in Hasselt, Belgium, and New York City, Sparkcentral is a best-in-class social and digital customer care platform, with deep integrations into the…

Bailey to oversee all aspects of Hootsuite’s global sales strategy as part of the company’s executive leadership team Hootsuite announced the appointment of Melissa Murray Bailey as Senior Vice President, Global Sales. Bailey, who will lead Hootsuite’s global sales teams—with a focus on high growth, customer value, and retention—brings over two decades of experience in sales, leadership, international business, and winning. Marketing Technology News: ZINFI Named Leader in Partner Management Software G2 Winter 2020 Report…

Sprout Social, Inc., an industry-leading provider of cloud-based social media management software, announced the promotion of Ryan Barretto to President, effective immediately. Barretto, previously Sprout Social’s Senior Vice President of Global Sales, will continue to report to Chairman and CEO, Justyn Howard. Marketing Technology News: Attendify Releases MeetNow to Smoothen Event Experience Management “I am grateful for this opportunity to help lead the next chapter in Sprout's story,” said Ryan Barretto, President of…

Sprout Social, Inc., an industry-leading provider of cloud-based social media management software, announced that Raina Moskowitz, Chief Operations, Strategy and People Officer at Etsy, Inc., will be joining their board of directors, effective December 10, 2020. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities “As Sprout expands our footprint within the industry, we’re excited to have Raina join our board,” said Justyn Howard, CEO of Sprout Social. “She brings deep experience across…

Khoros, a global leader in digital-first customer engagement software, today announced it has partnered with Medallia (MDLA), the global leader in experience management. Marketing Technology News: Vestorly Secures New Round of Financing To Increase Product Offerings The partnership will combine the power of Khoros’ best-in-class solutions for digital customer service (including messaging and chat, online brand communities, and social media management) with Medallia’s customer feedback management software to capture the…

Hootsuite puts its people at the heart of its next phase of growth Hootsuite is very excited to announce the promotion of Tara Ataya, previously VP, People, to Chief People and Diversity Officer. In her new role, she will elevate Hootsuite's focus on the employee experience—as the company grows and scales its business, and navigates a new distributed global workforce. Tara will orchestrate Hootsuite's diversity strategies to rapidly implement them company-wide and will represent employee voices in the C-Suite. “Tara’s…

Ayrshare, the social media API platform, announced the public launch of the Ayrshare Application Programming Interface, or API, to automate social media posting. The API addresses the needs of companies and platforms that programmatically post content to multiple social media networks. "For companies that are publicly facing, social media is important to build their brand, engage their community, and drive new sales," said Geoffrey Bourne, co-founder of Ayrshare. "We are now seeing a fresh wave of adoption of API-first…

Hootsuite announced its new integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications. The new alliance will bring a robust suite of social capabilities to Microsoft customers, directly from Hootsuite’s expansive, 150+ app ecosystem. The new integration makes Hootsuite one of a set of leading companies to bring their unique product offering to Microsoft Dynamics 365, the only intelligent business applications that help you run your entire business and deliver greater results through…

Marketing 360 announced that it has been named a Top 20 social media management software product by Capterra, a free online service that helps organizations find the right software. Top 20 Most Popular Social Media Management Software is an independent assessment that evaluates user reviews and online search activity to generate a list of market leaders in the social media management software space that offer the most popular solutions. Marketing Technology News: Zoho Announces Partnership With Tata Consultancy…

New study finds social’s value extends far beyond posting, suggesting organizations take a more strategic approach Hootsuite released its Social Transformation Report, an in-depth analysis of how a powerful social media presence can lead to organizational transformation—especially relevant in the fast-changing global landscape of 2020. The report, developed in partnership with Altimeter Group, reveals that when social media is widespread and integrated across the organization, as a tool to build strong relationships, the…

Founder & CEO Ryan Holmes moves to Chairman of the Board Tom Keiser Hootsuite announced Tom Keiser, former COO of Zendesk, has been appointed as the company’s new Chief Executive Officer. Keiser brings more than 30 years of global technology and business transformation experience from both retail and technology sectors to his new role. Ryan Holmes, founder and CEO, will pass the torch to Keiser on July 6, 2020, and remain Chairman of the company's board. “Hootsuite is the pioneer in social media management software,…

With states across the U.S. still under stay-at-home orders and people spending more time online, small businesses need to think about how to efficiently manage their social media accounts. An effective strategy will increase bandwidth for other business operations Nearly all small businesses (85%) manage their social media strategy with internal employees, according to a new survey from Clutch, a B2B ratings and reviews platform. However, many employees are wearing multiple hats due to the current economic crisis,…

Hootsuite, the global leader in social media management, announced Darren Guarnaccia has joined the company as SVP of Product. Guarnaccia brings over 20 years of experience in marketing technology and over 25 years of high-tech experience to his role at Hootsuite, where he will lead the company’s product management, product strategy, and product marketing functions. “Darren is an established martech visionary with a big picture view of industry trends, coupled with a relentless customer focus," said Ryan Donovan, CTO of…

Digital social marketing, care, & online community solutions recognized as Top Rated software in five categories Khoros, the global leader in digital customer engagement software, is honored to be recognized by TrustRadius with 2020 Top Rated Awards across its full product portfolio. With a total of 200+ verified reviews, Khoros received top rated awards in the following categories: Khoros Marketing: Social Media Marketing, Social Media Management, Social Media Analytics Khoros Care: Social Media Customer…

Madwire announced that it has entered into a partnership with Torstar Corporation, a Toronto-based media company, to help bring their award winning, powerful marketing software to the small business landscape in Canada. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up To 63% Faster Than Before COVID-19 Pandemic Torstar will have exclusive access to Madwire's award winning software, Marketing 360, and marketing capabilities across Canada. The partnership will allow Torstar to expand the…

The Gartner Peer Insights Customers’ Choice Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience Purchasing, Implementing And/Or Using Social Marketing Management Tools. Hootsuite, the global leader in social media management is excited to share they were named a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management. Hootsuite was given an overall rating of 4.4 out of 5 stars on average within the last 12 months, based on 114 honest and verified reviews on…

Hootsuite is a very popular "Social Media Management System" or SMM tool that enables Marketing TEAMS to effectively follow and manage social media users across numerous social media platforms. It also enables you to monitor what social media users are stating about your brand and assist you with responding right away. With such huge numbers of networks for organizations to deal with, it's no doubt Hootsuite Social Media Management dashboard has become so famous and reliable for organizations. You can monitor what…

Social Media Management Leader’s Focus on Marketing Automation Technologies Leads to Strategic Integration Hootsuite, a global leader in social media management and Silver level member of OraclePartner Network (OPN), announced an integration with Oracle Eloqua, part of the Oracle Marketing Cloud and one of the industry’s most comprehensive marketing technology ecosystems. The integration will provide customers the ability to sync social data into their marketing automation platform and unite social and digital campaigns.…

You need to constantly work on improvements and upgrades to make your e-commerce business to stand a chance. Digital Marketing for an e-Commerce company comes with a wide variety of challenges. The ways for generating revenue from inbound traffic are endless with new additions regularly. It is also a fact that many businesses are overwhelmed with the complex, time-taking work required to implement and optimize the right types of campaigns to lead in their industry. If you wish to choose 5 tools to market an eCommerce…