Social Media Management

Becchetti Marketing is proud to announce that it is opening a second office in Chicago, Illinois. The move is necessitated by the growing demand for its internet marketing services in the city. The company hopes that by opening the new office, it will make its services more accessible to its existing clientele and draw in new clients who want to use digital marketing techniques to grow their businesses. Through this office, customers will be able to access many services that include social media management, search engine…

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

Hootsuite Enterprise achieves FedRAMP Authorization Hootsuite, the global leader in social media management, today officially announced its Hootsuite Enterprise offering has achieved the FedRAMP (Federal Risk and Authorization Management Program) Authorized designation. A growing number of government agencies (The US Department of the Interior, the Department of State, the US Marines, and FEMA) are leveraging Hootsuite’s social media management software and 150+ app ecosystem to achieve a wide range of…

Hootsuite Teams up with WWF and Global Brands to Showcase the Emptiness of a #WorldWithoutNature Hootsuite, the global leader in social media management, has joined forces with the World Wide Fund for Nature (WWF), NGOs, sports teams, and some of the world’s top brands in removing animal and nature references from its branding for World Wildlife Day today, to highlight the catastrophic loss of biodiversity globally and the social and economic risks it poses. For the first time since its founding in 2008, Hootsuite will…

The right social media management strategy has always been something of a Holy Grail for marketers and brand strategists, but this moment in time has made designing an effective one particularly challenging. Some tactics that worked last year, or even earlier this year, are no longer ideal. Yet social media remains a critical part of a marketing strategy, especially now. As the world continues to evolve, people are seeking safe options for connecting with friends, family — and brands. Social media — the original way to…

Earning a 92% score based on a proprietary algorithm that calculates various SaaS product factors, Socialbakers won the top spot on the list of Most Popular Software in Social Media Management for Q1 2021 Socialbakers, the leading social media marketing platform, has been recognized as the "Most Popular Software in Social Media Management for Q1 2021" by SaaSworthy, an online resource that scores SaaS products using a proprietary algorithm based on more than half a million data points. According to SaaSworthy's…

RankWorks, a digital marketing agency and industry leader in web design and digital marketing, is pleased to announce that it will officially be accepting Bitcoin payments from clients in order to run digital marketing campaigns.  This will make RankWorks™ one of the first digital marketing agencies to accept Bitcoin payments to fund Google Ads campaigns in the US and Canada. With the number of Blockchain wallet users worldwide increasing at a significant rate, Bitcoin leads in value and market size compared to other…

Together, Hootsuite, UpContent and Proofpoint deliver a best-in-class trifecta for content curation and compliance Hootsuite, the global leader in social media management, launched Curate by UpContent. The new integration brings brands, businesses, and solopreneurs the ability to discover and distribute high-quality content directly within the Hootsuite dashboard to attract new followers, build brand reputation, and inform future buyers. UpContent is the first-ever active content discovery technology; the new integration…

Digital 2021 shows global acceleration in social media users, as SouthEast Asia thrives as one of the world’s leading digital regions We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management, have released Digital 2021, their latest annual report on social media and digital trends. Digital in SouthEast Asia  Once again, Digital 2021 finds that countries in Southeast Asia are some of the top performers when it comes to adoption of digital technologies and social media.…

Sparkcentral brings advanced customer care conversations to the Hootsuite platform for a unified customer journey Hootsuite announced its acquisition of Sparkcentral, a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Based in Hasselt, Belgium, and New York City, Sparkcentral is a best-in-class social and digital customer care platform, with deep integrations into the…

Bailey to oversee all aspects of Hootsuite’s global sales strategy as part of the company’s executive leadership team Hootsuite announced the appointment of Melissa Murray Bailey as Senior Vice President, Global Sales. Bailey, who will lead Hootsuite’s global sales teams—with a focus on high growth, customer value, and retention—brings over two decades of experience in sales, leadership, international business, and winning. Marketing Technology News: ZINFI Named Leader in Partner Management Software G2 Winter 2020 Report…

Sprout Social, Inc., an industry-leading provider of cloud-based social media management software, announced the promotion of Ryan Barretto to President, effective immediately. Barretto, previously Sprout Social’s Senior Vice President of Global Sales, will continue to report to Chairman and CEO, Justyn Howard. Marketing Technology News: Attendify Releases MeetNow to Smoothen Event Experience Management “I am grateful for this opportunity to help lead the next chapter in Sprout's story,” said Ryan Barretto, President of…

Sprout Social, Inc., an industry-leading provider of cloud-based social media management software, announced that Raina Moskowitz, Chief Operations, Strategy and People Officer at Etsy, Inc., will be joining their board of directors, effective December 10, 2020. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities “As Sprout expands our footprint within the industry, we’re excited to have Raina join our board,” said Justyn Howard, CEO of Sprout Social. “She brings deep experience across…

Khoros, a global leader in digital-first customer engagement software, today announced it has partnered with Medallia (MDLA), the global leader in experience management. Marketing Technology News: Vestorly Secures New Round of Financing To Increase Product Offerings The partnership will combine the power of Khoros’ best-in-class solutions for digital customer service (including messaging and chat, online brand communities, and social media management) with Medallia’s customer feedback management software to capture the…

Hootsuite puts its people at the heart of its next phase of growth Hootsuite is very excited to announce the promotion of Tara Ataya, previously VP, People, to Chief People and Diversity Officer. In her new role, she will elevate Hootsuite's focus on the employee experience—as the company grows and scales its business, and navigates a new distributed global workforce. Tara will orchestrate Hootsuite's diversity strategies to rapidly implement them company-wide and will represent employee voices in the C-Suite. “Tara’s…

Ayrshare, the social media API platform, announced the public launch of the Ayrshare Application Programming Interface, or API, to automate social media posting. The API addresses the needs of companies and platforms that programmatically post content to multiple social media networks. "For companies that are publicly facing, social media is important to build their brand, engage their community, and drive new sales," said Geoffrey Bourne, co-founder of Ayrshare. "We are now seeing a fresh wave of adoption of API-first…

Hootsuite announced its new integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications. The new alliance will bring a robust suite of social capabilities to Microsoft customers, directly from Hootsuite’s expansive, 150+ app ecosystem. The new integration makes Hootsuite one of a set of leading companies to bring their unique product offering to Microsoft Dynamics 365, the only intelligent business applications that help you run your entire business and deliver greater results through…

Marketing 360 announced that it has been named a Top 20 social media management software product by Capterra, a free online service that helps organizations find the right software. Top 20 Most Popular Social Media Management Software is an independent assessment that evaluates user reviews and online search activity to generate a list of market leaders in the social media management software space that offer the most popular solutions. Marketing Technology News: Zoho Announces Partnership With Tata Consultancy…

New study finds social’s value extends far beyond posting, suggesting organizations take a more strategic approach Hootsuite released its Social Transformation Report, an in-depth analysis of how a powerful social media presence can lead to organizational transformation—especially relevant in the fast-changing global landscape of 2020. The report, developed in partnership with Altimeter Group, reveals that when social media is widespread and integrated across the organization, as a tool to build strong relationships, the…

Founder & CEO Ryan Holmes moves to Chairman of the Board Tom Keiser Hootsuite announced Tom Keiser, former COO of Zendesk, has been appointed as the company’s new Chief Executive Officer. Keiser brings more than 30 years of global technology and business transformation experience from both retail and technology sectors to his new role. Ryan Holmes, founder and CEO, will pass the torch to Keiser on July 6, 2020, and remain Chairman of the company's board. “Hootsuite is the pioneer in social media management software,…