Browsing Tag

Social Media Management

Hootsuite Recommends You Stop Posting on Social Media (and Start Listening and Connecting)

New study finds social’s value extends far beyond posting, suggesting organizations take a more strategic approach Hootsuite released its Social Transformation Report, an in-depth analysis of how a powerful social media presence can lead to organizational transformation—especially relevant in the fast-changing global landscape of 2020. The report, developed in partnership with Altimeter Group, reveals that when social media is widespread and integrated across the organization, as a tool to build strong relationships, the…

Hootsuite Appoints Former Zendesk Chief Operating Officer Tom Keiser to CEO

Founder & CEO Ryan Holmes moves to Chairman of the Board Tom Keiser Hootsuite announced Tom Keiser, former COO of Zendesk, has been appointed as the company’s new Chief Executive Officer. Keiser brings more than 30 years of global technology and business transformation experience from both retail and technology sectors to his new role. Ryan Holmes, founder and CEO, will pass the torch to Keiser on July 6, 2020, and remain Chairman of the company's board. “Hootsuite is the pioneer in social media management software,…

85% of Small Businesses Manage Social Media In-House but Should Use External Resources to Reduce Costs

With states across the U.S. still under stay-at-home orders and people spending more time online, small businesses need to think about how to efficiently manage their social media accounts. An effective strategy will increase bandwidth for other business operations Nearly all small businesses (85%) manage their social media strategy with internal employees, according to a new survey from Clutch, a B2B ratings and reviews platform. However, many employees are wearing multiple hats due to the current economic crisis,…

Hootsuite Welcomes MarTech Industry Veteran as New SVP of Product

Hootsuite, the global leader in social media management, announced Darren Guarnaccia has joined the company as SVP of Product. Guarnaccia brings over 20 years of experience in marketing technology and over 25 years of high-tech experience to his role at Hootsuite, where he will lead the company’s product management, product strategy, and product marketing functions. “Darren is an established martech visionary with a big picture view of industry trends, coupled with a relentless customer focus," said Ryan Donovan, CTO of…

Khoros Earns 2020 Top Rated Awards from TrustRadius

Digital social marketing, care, & online community solutions recognized as Top Rated software in five categories Khoros, the global leader in digital customer engagement software, is honored to be recognized by TrustRadius with 2020 Top Rated Awards across its full product portfolio. With a total of 200+ verified reviews, Khoros received top rated awards in the following categories: Khoros Marketing: Social Media Marketing, Social Media Management, Social Media Analytics Khoros Care: Social Media Customer…

Madwire Brings Award Winning Software, Marketing 360, to Canadian Market Through Torstar Partnership

Madwire announced that it has entered into a partnership with Torstar Corporation, a Toronto-based media company, to help bring their award winning, powerful marketing software to the small business landscape in Canada. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up To 63% Faster Than Before COVID-19 Pandemic Torstar will have exclusive access to Madwire's award winning software, Marketing 360, and marketing capabilities across Canada. The partnership will allow Torstar to expand the…

Hootsuite is Recognized as a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management

The Gartner Peer Insights Customers’ Choice Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience Purchasing, Implementing And/Or Using Social Marketing Management Tools. Hootsuite, the global leader in social media management is excited to share they were named a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management. Hootsuite was given an overall rating of 4.4 out of 5 stars on average within the last 12 months, based on 114 honest and verified reviews on…

5 Outstanding Features of Hootsuite SMM Dashboard

Hootsuite is a very popular "Social Media Management System" or SMM tool that enables Marketing TEAMS to effectively follow and manage social media users across numerous social media platforms. It also enables you to monitor what social media users are stating about your brand and assist you with responding right away. With such huge numbers of networks for organizations to deal with, it's no doubt Hootsuite Social Media Management dashboard has become so famous and reliable for organizations. You can monitor what…

Hootsuite Launches Integration With Oracle Eloqua

Social Media Management Leader’s Focus on Marketing Automation Technologies Leads to Strategic Integration Hootsuite, a global leader in social media management and Silver level member of OraclePartner Network (OPN), announced an integration with Oracle Eloqua, part of the Oracle Marketing Cloud and one of the industry’s most comprehensive marketing technology ecosystems. The integration will provide customers the ability to sync social data into their marketing automation platform and unite social and digital campaigns.…

5 Tools Every E-Commerce Marketer Should Have in 2020

You need to constantly work on improvements and upgrades to make your e-commerce business to stand a chance. Digital Marketing for an e-Commerce company comes with a wide variety of challenges. The ways for generating revenue from inbound traffic are endless with new additions regularly. It is also a fact that many businesses are overwhelmed with the complex, time-taking work required to implement and optimize the right types of campaigns to lead in their industry. If you wish to choose 5 tools to market an eCommerce…

Tara Ataya Joins Hootsuite as VP, People

Hootsuite, the world leader in social media management, announced the appointment of Tara Ataya as VP, People. Ataya brings 15 years of Human Resources leadership experience to her new role at Hootsuite where she will lead all aspects of the company’s People strategy globally. Marketing Technology News: LumApps Partners With Microsoft for a Fully Integrated Office 365 Digital Workplace Solution “I am thrilled to welcome Tara as the newest member of the Hootsuite Executive Team,” said Ryan Holmes, CEO of Hootsuite.…

SnapLogic Appoints Dayle Hall as Chief Marketing Officer

Seasoned B2B Executive to Build and Lead Innovative Marketing Initiatives as Self-Service Integration Leader Accelerates Growth and Expansion SnapLogic, provider of the #1 Intelligent Integration Platform, announced that it has named Dayle Hall as its new Chief Marketing Officer (CMO). Hall, who brings two decades of success building and scaling marketing organizations for high-growth technology companies, will lead the company’s global marketing initiatives including: branding and digital marketing, corporate…

Users Reveal Top Five SMM Vendors of 2019 for User Satisfaction Through SoftwareReviews

eClincher, Mavsocial, Khronos, Zoho Social, and Oracle Social Cloud Are Named the 2019 Social Media Management SofwareReviews Data Quadrant Gold Medalists SoftwareReviews, a division of world-class IT research and consulting firm Info-Tech Research Group, has published its 2019 Social Media Management (SMM) Data Quadrant Awards, naming five gold medalists based on excellent user reviews. The following vendors are leaders according to software users’ answers to some very interesting questions focused on user satisfaction,…

Hootsuite Reveals the Trends Savvy Marketers and Social Leaders Need to Know in 2020

TikTok shakes up the status quo, employers take center stage in a divided world, and brands strike a balance between public and private engagement among the most important social trends Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, released its Social Media Trends 2020 report. The company’s fourth annual report on global trends in social media reveals the biggest opportunities for brands to deliver winning social marketing…

Hootsuite and Proofpoint Partner to Deliver Real-Time Predictive Compliance for Customers in Regulated Industries

Real-Time Compliance Verification Enables Customers in Regulated Industries to Create and Publish Compliant Social Media Posts with Confidence Hootsuite, the leader in social media management, and Proofpoint, a leading next-generation security and compliance company, announced at the LIMRA Annual Conference, the launch of a real-time compliance verification feature to boost customer confidence when composing and publishing social media content. Borne from a need expressed by customers within regulated industries to ensure…

Falcon.io Acquires Unmetric, Creating One of the Most Complete, Unified Social Media Management Solutions in the Market

Cision announced that Falcon.io, its social media management division, has acquired Unmetric, a leader in delivering insights from social benchmarking, audience engagement, and content performance. Unmetric delivers public data from leading global brands across social media channels, enabling companies to enhance their content strategy, better engage with their customers, and spend time where it matters, delivering on business objectives and ROI. Falcon.io will integrate Unmetric into their Social Media Marketing…

Sprinklr Named the Only Leader in Social Suites Wave Q4 2019 by Independent Research Firm

Achieved the highest score among all reviewed vendors in its current offering, strategy, and market presence Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that the company was named the only leader in the Forrester Research, Inc. report, the Social Suites Wave Q4 2019. This is the first-ever publication of Forrester’s Wave for Social Suites. In the competitive evaluation, Forrester analysts looked at the five core capabilities essential to successfully governing social media in the…

Yext and Hootsuite Announce Integration Allowing Businesses to Manage Reviews and Social Media from a Single Dashboard

With a Centralized View of Their Online Reputation, Mutual Customers of Yext and Hootsuite Will Be Better Equipped to Drive Positive Customer Experiences and Revenue Yext, Inc., the platform for Brand Verified Answers in search, announced a new global integration with Hootsuite, the global leader in social media management, that allows mutual customers to manage all of their reviews and social channels from a single platform. With the new integration, businesses can bring the power of Yext Reviews into the Hootsuite…

Acorn International Establishes Acorn Digital Services

Social Media and Digital Services Agency under Acorn International to Target Broader Range of Brands Seeking to Maximize Their Business in China Acorn International, Inc. ("Acorn" or the "Company"), a leading marketing and branding company in China, announced that it has consolidated under Acorn Digital Services the following business units: Acorn Entertainment ("AE") and Acorn Streaming, which are Acorn's social media management business and digital content business, respectively, as well as A-KOL (standing for "Acorn…

Unmetric Integrates AI-Driven Social Media Benchmarking Solution into Hootsuite

Integration Empowers Enterprise Brands and Digital Agencies to Manage and Benchmark Their Social Presence against Their Competitors All in One Place Unmetric, an enterprise solution for branded content analysis and discovery, has integrated its AI-driven social media benchmarking solution into Hootsuite, the leader in social media management. The integration will be available to Hootsuite’s Impact, Enterprise and Business Plan customers to help better benchmark their performance against competitors’ social media content…