Interview with Tomer Tagrin, Co-founder and CEO, Yotpo
"B2B brands with a larger customer base can absolutely benefit from UGC platforms."
Tell us about your role at Yotpo and how you got here. What galvanized you to start Yotpo?
I came into this as a consumer, actually. I made a bad purchase of a camera online as a result of trusting fake reviews, and resolved to help others avoid the same fate. In developing Yotpo where I am CEO, my co-founder Omri and I saw the massive opportunity in going beyond just the product page and showcasing UGC across the entire buyer journey,…