Social

Scalable, Cross-Screen Advertising Options Meet Decentralized Customer Data Ecosystem Tools to Guard Against Third-Party Cookie Deprecation Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, today announced a partnership with InfoSum, the world’s leading identity infrastructure provider, to bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. Marketing Technology…

CEO Coaching International, the leading firm for coaching growth-focused CEOs and entrepreneurs globally, is pleased to announce Aubry Bracco as its Director of Engagement Marketing. A seasoned digital marketer with over 15 years of experience in content, social and digital marketing for national and global publications and brands, Bracco brings a passion for creating brands people care about. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users Bracco started her…

Whirlpool Corporation today published its 2020 Sustainability Report, highlighting the company's continued commitment to its environmental, social, and governance (ESG) initiatives, and progress in meeting its ambitious sustainability and Inclusion & Diversity targets. The company also released its 2020 Annual Report today, highlighting Whirlpool Corporation's focus on the health and safety of its employees throughout the COVID-19 pandemic while again delivering record results. Marketing Technology News: NetApp Joins…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Bango (E-Commerce), Dixa (Customer service), Softdocs (Content Management), Vonage (Unified Communications), and Postoplan (Social). Bango and BT Partnership Sees First Launch With BritBox Bango the global platform for data-driven commerce, announces it is powering bundled subscription services for BT, the UK’s leading telecommunications company. BT has selected the Bango Platform as…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), RingCentral (Unified Communications), Walmart (E-commerce), Amobee (Social), Nuance Communications (Intelligent Assistants). Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World Salesforce, the global leader in CRM, announced Digital 360, bringing together key components and new innovations in the…

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

Largest independent trading desk grew 441% in last 2 years AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, was named the 40th fastest growing private company in California by Inc. magazine. Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within California’s most dynamic segment—its independent small businesses. Marketing Technology News: Axiomatics Presents Data Security Trends Emerging in 2020 AUDIENCEX is…

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing and sales enablement applications, has partnered with industry leader DirectScale, Inc. (“DirectScale”) to offer a combined platform to all of DirectScale’s new and existing social, affiliate, and direct sales clients. DirectScale, is a well-respected provider of back-end software solutions for enterprise scale, sales organizations offering a SaaS platform to manage complex corporate functions such as sales and commission tracking,…

Customers achieve 42% increase in click-throughs and 54% lower cost per lead Dun & Bradstreet has announced that it has launched the Lattice Campaigns App for LinkedIn. The new app uniquely enables customers of D&B Lattice to improve campaign performance by creating and activating always-on AI-based audiences for LinkedIn Ads. This announcement comes only 90 days after the commercial data and analytics provider acquired Lattice Engines, the world's first B2B Customer Data Platform (CDP). "When Dun &…

TV Social Audience Growth up 25%, Social Engagement up 14% for TV Industry YoY ListenFirst, the most comprehensive social analytics solution for the enterprise, released its Q2 2019 State of Social TV report with key insights into social video trends and organic reach, how consumers are engaging with TV pages, and which TV genres, networks, and programs are coming out on top on social media. ListenFirst’s report details the continued growth of YouTube subscribers and viewership for TV pages, momentum of Instagram Stories,…

RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, announced the launch of their new Creative Builder for Social and Native advertising platforms. RevJet's Creative Builder enables marketers to build once and deliver into numerous top platforms, saving valuable time and resources. RevJet has made it simple to maintain consistency in…

Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report on Gen Z Marketing, Gartner found out the  top strategies for marketers that are looking to connect with Gen Z consumers. Gen Z characteristics during shopping are putting marketers and retailers in a fix. Generation Z (Gen Z) consumers are 1.5 times more likely to follow a brand that provides content that boosts their own image, according to Gartner, Inc. Where previous generations were…

Tell us about your role and the team/technology you handle. I am Co-Founder and CEO of Namogoo, the company leading the fight against Online Journey Hijacking — a rapidly growing challenge facing e-commerce brands. We have 100 employees across our offices in Israel, Boston and London. To date, we’ve raised $29 million in investments and are working with over 100 of the world’s largest online brands by protecting their digital investments. Amongst our customers, you can find Asics, Tumi, Dollar Shave Club, Argos, Office…

Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava Inc., the industry leader in measurement, attribution and data solutions for connected devices, announced the latest enhancements to its IdentityLink offering, extending deterministic attribution to mobile web channels. Marketers gain an even more complete view of users' true interactions with their advertising. Kochava first released IdentityLink in 2012,…

Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers spend $10-50 more than planned when they use a digital promotion. In short, digital promotions are big business. The biggest question for marketers is neither whether brands will continue to offer offers or if consumers will continue to use them. The real question is what digital…

Top Picks from Martech Series' Original Insights from the Last Fortnight Seven Email Marketing Automation Features You Should Consider to Drive Better Results We talk about the agility of email marketing and the best practices to amplify an email marketing campaign. There are seven surefire ways that organizations can follow blindly in order to succeed in email marketing. Some great information about why email marketing is a capable tool to capture new customers. Insights on Social Media Marketing: Scoop the Best for…

Media Company with Popular Social Entertainment Brands Expands To Reach New Audiences and Blend Content with Data IMGN Media announced that it has raised an additional $3 million in Series A financing, bringing the growing company's total to $6 million. The new round comes from Dot Capital, Rhodium, talent agency UTA, KDC Media Fund (joint venture of Keshet and Dick Clark Productions), Big Block Media, Ron Zuckerman and more. IMGN plans to use the new funding to expand the editorial team, produce original content, expand…

New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels  Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today unveils MarinOne, the next generation of its cross-channel advertising platform. Recommended Read: Convince Mozilla About Risks of AI and Drive Home with $225,000 A unified cross-channel advertising platform enables marketers to --…

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

Accessing the Latest Trends, Buzz and New Influencers from Paris to Shanghai Is Now Possible with Linkfluence Search Linkfluence, leader and pioneer of social data intelligence, continues to innovate through the launch of a new product in its Social Listening Suite - Linkfluence Search. Linkfluence Search offers brands the fastest and easiest way to track any trends, benchmark against competitors, and measure their campaigns in a single click, with zero setups. With 15 years' of experience in social listening and…