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Socialbakers Reports on the State of Influencer Marketing Effects of COVID-19

Socialbakers, the leading social media marketing platform, today released its State of Influencer Marketing Report, which examines how the COVID-19 pandemic has affected the influencer industry over the last three months. Among the key findings are a decrease in sponsored content among influencers that are partnering with brands and a pivot toward influencers with smaller, more niche followings that may offer greater value to brands with tighter marketing budgets. "Despite the economic impact of COVID-19, brands are still…

Socialbakers Named in the Top 10 MarTech Companies by CIO Applications

Socialbakers' unified social media marketing platform recognized in the Top 10 MarTech companies of 2020 Socialbakers, the leading unified social media marketing platform, has been named as one of the Top 10 MarTech companies by CIO Applications. The CIO Applications list of the Top 10 MarTech companies in 2020 is designed to guide organizational leaders in harnessing the power of marketing technology to tackle today's marketing challenges, reduce workload, and increase efficiencies. In today's complex digital…

Instagram Now Attracts a Larger Audience Than Facebook Among Top Brands According to New Report From Socialbakers

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers' new Q4 2019 Trends Report Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Social Media Trends for Q4 2019. Key insights from the report include Instagram overtaking Facebook in audience size, the relative decline in engagement during the holiday season, the popularity of vertical videos, the dominance of women among fans and…

Socialbakers: Five Social Media Predictions for 2020

Socialbakers, the unified marketing platform for social media marketers, released its top social media predictions for 2020. According to Socialbakers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, the company predicts that influencer marketing will continue to grow and that social commerce will achieve lift off thanks, in part, to the growth of shopping-related content, experiments in VR-powered shopping experiences,…

Socialbakers Adds Vital Ads Transparency and Control Tools to Its Platform

Socialbakers’ Paid Analytics helps brands gain complete control of their ads budget through accurate analysis, stronger data security and transparent collaboration with agency teams  Socialbakers, the unified marketing platform for enterprise brands, announced it is enhancing its marketing solutions to include paid social media oversight and control across multiple ad accounts with the introduction of Socialbakers Paid Analytics. As brands are shifting more budget to social media advertising, it becomes paramount that…

Socialbakers Named in 2019 Now Tech: Social Suites Report by Leading Independent Research Firm

Socialbakers, the leading unified marketing platform, announced that Forrester has included the company as one of the solutions in its Now Tech Social Suites, Q2 2019 Report. The report provides an overview of 17 social suites providers. Marketing Technology News: Blue Prism Collaborates with Microsoft to Deliver Free Cloud Trial on Azure The Socialbakers Suite drives growth by helping marketers to better understand their audience, create content audiences love, identify influencers audiences trust, and analyze content…

Socialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers

Content Hub Helps Marketers Collaborate, Plan and Create Engaging Content for Their Target Audiences by Providing Centralized Content Insights and Analysis Across Digital Channels Socialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences.…

Socialbakers Announces Product Integration with Salesforce Sales Cloud and Service Cloud to Optimize Customer Care and Deliver Enhanced…

The integration streamlines operations of marketing and customer care teams with a multi-channel integration of services, driving a unified customer journey Socialbakers, the leading AI-powered social media marketing platform, announced a product integration with Salesforce, the global leader in CRM, to improve how brands manage their social community and customer care processes. The integration streamlines the handover of support issues, so that audiences and customers benefit from a cohesive brand experience.…

La Redoute Selected Socialbakers to Increase Purchase Intention From Campaign by 40% With an Audience-First Social Strategy

Socialbakers’ Social Media Marketing Platform Helps Leading French Online Retailer Augment Customer Intention to Buy Socialbakers, the leading AI-powered social media marketing platform, announced that La Redoute, the leading French online retailer, has increased meaningful interactions with their customers by more than 74% and decreased their cost-per-click by 23% by using the Socialbakers platform to optimize their social investment. Socialbakers has helped La Redoute significantly increase purchase intent by giving…

Socialbakers Vice President, People, Dagmar Ševčíková, Recognized in the 2018 Top Women Leaders in SaaS

Socialbakers, the leading AI-powered social media marketing platform, announced that its VP People, Dagmar Ševčíková, has been recognized by The SaaS Report, an annual list that celebrates the accomplishments of 50 women in the SaaS industry, as as one of The 2018 Top Women Leaders in SaaS. The SaaS Report list is comprised of women who were selected based on the detailed nomination submissions they received from each leader's respective company and industry colleagues. Dagmar was selected from over 3,500 nominations on…

Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX

Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is a new suite of capabilities and workflows that gives customers of Audience Manager, Adobe’s Data Management Platform ( DMP), unmatched flexibility in the organization, analysis, and activation of the raw signals used as building blocks for their most valuable audiences. Data Explorer is an innovative solution. It is introduced as a new suite of capabilities providing flexibility and…

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

Socialbakers Analytics Report Predicts a France Versus England Final?

With Belgium and Croatia lagging far behind, could this mean we have our World Cup finalists written in the social media stats? The semi-finals kick-off today! FIFA World Cup 2018 -- the most watched live sports event on the planet is down to the semi-finalists fighting it out. With three matches to go to decide the World Champions in Russia, social media is bursting with excitements and fan-fights. With the top contenders out, it's mostly left to choosing a team that has the most recent experience of winning the Cup-…

Socialbakers Adds AI-Powered Influencer Management to Its Marketing Platform

The New Addition to the Platform Helps Marketers Identify Influencers Their Audiences Trust and to Measure the Impact of Influencer Marketing on Their Campaigns Socialbakers, the leading AI-powered social media marketing platform, has added next-generation Influencer Management into the Socialbakers Suite. The new addition enables marketers to identify macro and micro influencers that their audience trusts, engages with and share similar interests with. Now marketers can leverage smart recommendations to help them…

Socialbakers Adds AI-Powered Audience Segmentation to its Marketing Platform

The New Addition to the Platform Helps Marketers to Convert Data into Productivity Socialbakers, the leading AI-powered social media marketing platform, has added next-generation Audience Segmentation into the Socialbakers Suite. By integrating social and other digital data sources, the new offering provides marketers with insights into their audience personas, the content they engage with, their main interests and the influencers they trust at the click of a button. Today, marketers are aware that the…

Socialbakers Named a Leader in Social Media Marketing Suites, Analytics, Management and Monitoring

G2 Crowd Recognized Socialbakers as an Industry Leader by Customers in g2 Crowd’s Spring Reports for Marketing Suites, Analytics, Management and Monitoring Socialbakers, the leading AI-powered social media marketing platform, has been named as a leader in four categories of Social Media Marketing Suites, Social Media Analytics, Social Media Management and Social Media Monitoring on G2 Crowd, the world's leading business solution review platform. Read More: Madison Logic Partners with Marketo to Help B2B Marketers…

Socialbakers Named in the 2018 Inc. 5000 List of the Fastest-Growing Private Companies in Europe

AI-Powered Social Media Marketing Platform Socialbakers Recognized for Its pace of Growth Socialbakers, the leading social media marketing platform, has been named in the 2018 Inc. 5000 list of the fastest-growing private companies in Europe. The annual list ranks businesses based on their revenue growth and Socialbakers secured its placement in this exclusive club alongside global brands such as Intuit, Microsoft, Oracle and dozens of other prominent alumni. Over the last ten years, Socialbakers has set the standard…

Can Your Video Compete on Social Media?

In An Oversaturated Market, Socialbaker’s New Video Performance Benchmark Feature Keeps an Eye on Context and Competitors So Your Video Doesn't Lose Out Four in 5 millennials check out video content when they research a purchase decision. More than half of the population watch videos online every day. Facebook is rated as the most impactful social channel for video — 8.4 times higher than any other social channel — with more than 8 billion videos being watched each day. Adoption of native video across media is almost…