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SocialCode

SocialCode Announces Rebranding, Changes Name to Code3

Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce SocialCode, a performance marketing agency, announced the company is changing its name to Code3, reflecting its focus on driving performance for brands through three core elements of digital success: media, creative and commerce. As the first-ever Facebook Ads API partner, SocialCode has been devoted to serving the world's leading brands through data-driven media and creative expertise.  As…

Todd Parsons Joins Criteo as Chief Product Officer to Accelerate Company’s Diversification

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced Todd Parsons' appointment to Chief Product Officer. In this role, Parsons will lead and oversee Criteo's product design and innovation roadmap, playing a critical role in the transformation of the company's technology platform. Marketing Technology News: TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal Parsons brings over 15 years of experience as a product leader…

SocialCode Splits Into Two Separate Companies, Focusing On Accelerating Brand Growth

SocialCode announced it is splitting into two separate companies to scale more quickly, capitalize on key opportunities and solve for brands’ biggest challenges, present and future. SocialCode’s agency business will continue as a leading digital marketing agency and provide cross-channel media, creative, and analytics services. The company will employ its industry-leading data-driven approach and technology to drive exceptional performance and insights for clients across social, programmatic, video, audio and…

TechBytes with Lizzy Glazer, General Manager at CodeAudio, SocialCode

Hi Lizzy, tell us about your role and the team/technology you handle at CodeAudio.  As General Manager of CodeAudio, I am building an offering dedicated to best in class Audio and Voice advertising that brands can leverage to help their businesses grow. We know that brands need help creating and finding their voice (pun intended) in this medium, figuring out ways to connect effectively with listeners across all platforms by understanding them better, and finally, by connecting what they do in audio to other channels.…

SocialCode Announces New Listener-Centric Audio Division, CodeAudio

CodeAudio will offer podcast, streaming and voice AI capabilities, helping brands find their voice through the power of audio marketing SocialCode, the digital media marketing partner, announced the launch of its new audio division, CodeAudio, the world’s first and only listener-centric, performance-obsessed audio solution. The new division will offer podcast, streaming and voice AI capabilities, helping brands and creators connect with valuable audiences and discover the power of audio marketing. To lead the new…

Putting Paid Social to Work for Amazon Prime Day and Beyond

There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with no signs of slowing down. On this day in 2018, the e-commerce giant sold $4.19 Billion worth of goods, up from $2.41 billion in 2017. If this trend continues - and experts at Digital Trends believe it will - 2019 Amazon Prime Day sales will be even bigger. Amazon Prime Day is entirely focused on selling exclusive deals on Amazon during what used to be a one-day event. But every year, the day has grown longer,…

Data-Driven Marketing in a Privacy-First World

People are more aware than ever of how their data is being used, and in recent memory, there’s been a number of high-profile data breaches that have contributed to a lack of consumer trust around data sharing. From fast-food giant Wendy’s to dating app Coffee Meets Bagel, the world has seen countless companies carelessly manage their most precious data. As a result, they’ve justifiably grown wary of sharing it for the risk that it will end up in the wrong hands. With consumer trust at an all-time low, data remains a…

Experian Grows MarTech Community to Enhance Brand-Audience Connectivity

New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian has announced the Experian activation partners program, which is designed to help advertisers create and deliver campaigns that better resonate with audiences across all marketing channels. The program aims to help advertisers connect them with people through various media channels. The Program Helps Marketers Remain Compliant with Privacy Standards and Protect Consumer Information…

SocialCode Acquires Marketplace Strategy, an Amazon Sales Agency

Acquisition Bolsters SocialCode’s Full Service Offering on Amazon, Walmart, Jet.com, Home Depot, and Wayfair SocialCode, the leader in digital media marketing solutions, announced it has acquired Marketplace Strategy (MPS), a Cleveland-based leading Amazon sales acceleration agency. With a proven capability on most of the major social platforms, including Facebook, Google and YouTube, SocialCode is accelerating its Amazon offering with this acquisition. Amazon’s growing advertising business is in high demand for…

Interview with Cary Lawrence, Co-Founder, SocialCode

"Data is at the core of everything we do, whether it’s powering creative or pinpointing the best audiences." Tell us about your role and how you got here? What compelled you to be a part of SocialCode? I am SocialCode’s proud co-founder and SVP of Delivery for our Audience Intelligence product. I have experience on the agency, traditional media, and publisher side, where I focused on digital media. I went to grad school to learn more about technology’s impact on society and communications and eventually landed a role…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…