Browsing Tag

SoDA

New Soda Study Reveals Significant Increase in Customer Personalization Budgets Despite Lag in Capabilities

Despite Significant Increase in Budgets Globally, Marketers' Utilization of Personalization and AI Still Limited  In partnership with  Sitecore, the global leader in digital experience management software, SoDA has released The SoDA Report On… Global Trends in Personalization, highlighting challenges and opportunities for global business leaders in digital experience personalization. The SoDA Report On is a white-paper series spun from the larger annual trend publication, The SoDA Report, used by today's top agencies and…