Software-as-a-Service

Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today it is the only customer communications management (CCM) solutions provider that has been recognized as a leader in both CCM and customer journey mapping in two separate SPARK Matrix™ research reports recently published by Quadrant Knowledge Solutions, a global research and consulting firm. Additionally, Quadient is the only technology company to appear in both reports,…

Tech Industry Marketing Veteran Will Lead Virtana Through Accelerated Momentum and Growth Into the Hybrid Cloud Market Virtana today announced that Christina Richards has been appointed as Chief Marketing Officer. Richards will be responsible for leading global marketing and will report directly to Kash Shaikh, President and CEO of Virtana. Marketing Technology News: How Marketers Can Benefit from a Cloud Data Warehouse The announcement follows news of the recently appointed VP of Product Management and Senior Vice…

Cisco recognizes Zivaro's expertise and qualifications in supporting customers across the entire lifecycle of their solutions and services Zivaro Inc. announced today that it has earned the Cisco Customer Experience Specialization in the US. Zivaro demonstrates its deep technical expertise and qualifications to support customers across the entire lifecycle of Cisco solutions and impact business outcomes by achieving this specialization. Marketing Technology News: MarTech Interview with Tobias Knutsson, CEO at Adverty…

With the Cleanshelf acquisition, LeanIX is now the first provider in the enterprise architecture industry to offer an out-of-the-box solution for SaaS management LeanIX, a platform that enables Corporate IT and Product IT teams to plan and manage their Continuous Transformation journeys, today announced the acquisition of Cleanshelf Inc. Headquartered in San Francisco, Cleanshelf is a leading enterprise software-as-a-service (SaaS) management solution with more than 3,000 integrations and it currently manages $700 million…

Enterprise software leader Stacey Epstein to drive company's global marketing initiatives and fuel next phase of growth Freshworks Inc., the intelligent customer engagement software company, announced the appointment of veteran Software as a Service (SaaS) visionary Stacey Epstein as Chief Marketing Officer (CMO). Epstein brings over 25 years of industry experience, fueling startups to high-growth multi-billion-dollar companies. Epstein will play a pivotal role in Freshworks' next phase of growth, leading global marketing…

Leading iPaaS Provider Hires Experienced Tech Executives to Facilitate Next Phase of Expansion as Demand for Integration Solutions Continues to Spike Celigo, the leading Integration Platform-as-a-Service (iPaaS) provider for both business and technical users, today announced the addition of Steve Sutter as Chief Financial Officer and Jordan Fladell as VP of Alliances and Channel to its growing leadership team. Both leaders come to Celigo with several decades of experience successfully building Software-as-a-Service (SaaS)…

SaaS industry veteran joins seasoned executives that support UiPath as businesses prepare for the fully automated enterprise UiPath, a leading enterprise automation software company, today announced the appointment of Dan Springer to its board of directors. Springer is the CEO of DocuSign, which helps organizations connect and automate how they prepare, sign, act on, and manage agreements. Marketing Technology News: Alter Agent’s Study Examines Year-Long Trends Surrounding Consumer Fear and Anxiety…

Company partners with Adobe and Capgemini in the release of Achieving Success in the Age of the Digital Consumer Report Siteimprove, an award-winning global software-as-a-service company, today announces the release of a new study, Achieving Success in the Age of the Digital Consumer Report, a report aimed at helping manufacturers identify changing customer preferences in order to develop an agile web strategy that responds to ever-evolving customer needs. Marketing Technology News: Sappington Names Lisa…

The SaaS economy has been steadily growing with more companies offering their products or services under the software-as-a-service model. According to Gartner’s forecasts, SaaS revenues are set to grow to $121 billion by 2021 and $141 billion by 2022. SaaS companies deal with customers in a setup that may not be similar to what traditional businesses are accustomed to. The approaches in attracting customers that work with conventional businesses may not be as effective when it comes to marketing SaaS solutions, conducting…

The Siteimprove Accessibility product was created based on the company’s close involvement with World Wide Web Consortium (W3C) and the European Commission Siteimprove, an award-winning global software-as-a-service company, announces the release of an upgrade to its industry leading accessibility product. “Legal requirements and customer expectations are rapidly evolving. Web accessibility is no longer a nice-to-have, but a must-have for any organization that wants to succeed in today’s digital marketplace.…

The American video hosting, sharing, and services platform Vimeo has announced that it has raised $150 million in new equity funding alongside the third-quarter earnings of its parent company IAC. Thrive Capital and GIC has led the funding round. Vimeo’s revenue grew in Q3 by 44 percent year-on-year to $75.1 million, according to the earnings report. And it had a good EBITDA of 3.4 million dollars in its first quarter. Over the summer, the Match Group (owner of a number of dating services) separated itself from the…

Industrial procurement solutions provider rolls out new SaaS offering, providing powerful management capabilities that enable and accelerate digital supply chain transformation for the energy industry GoExpedi, an innovative e-commerce, supply chain and analytics company that is reinventing procurement for industrial and energy MRO (maintenance, repair and operations), announced the rollout of its Management Control Center (MCC) – a new software-as-a-service (SaaS) offering providing powerful management capabilities that…

Talent assessment company expands their presence in the enterprise market Plum, a software-as-a-service company that provides enterprise organizations with the data they need to quantify the potential of their workforce, announced today that they acquired a new enterprise customer, Bentley Systems, the leading global provider of software solutions to engineers, architects, geospatial professionals, constructors, and owner-operators for the design, construction, and operations of infrastructure, including public works,…

More than 90,000 attendees join IBM’s Think Digital event experience In his keynote presentation at IBM‘s Think Digital event, IBM CEO Arvind Krishna urged companies to build resiliency into their businesses and their networks in response to the unprecedented challenges presented by COVID-19. “History will look back on this as the moment when the digital transformation of business and society suddenly accelerated,” Krishna said. “This is an opportunity to develop new solutions, new ways of working and new partnerships…

Mercer-MacKay Digital Storytelling Brings an Innovative Application Just in Time for Microsoft Awards Mercer-MacKay Digital Storytelling, a marketing agency that helps technology companies rise above the noise by empowering data with story, is excited to announce general availability of the inaugural Software-as-a-Service marketing portal. This application is one of the first marketing automation software solutions that completely caters to technology companies. Winning Microsoft Awards Methodology Free to Use in Module…

Event Marketing Automation Provider to Expand Staff and Enhance Product Capabilities Banzai, a cloud software-as-a-service provider of Event Marketing Automation solutions for enterprise marketers, announced that it has raised $7 million in equity financing led by DNX Ventures, an early-stage VC firm focusing on B2B startups that are shaping industries and transforming the way we live and work, and with participation from Vulcan Capital, the multi-billion-dollar investment arm of Vulcan Inc. The Series A investment will…

Industry-Leading Cloud Solution Recognized as a Winner in Contact Center Applications Category 8x8, Inc., a leading Software-as-a-Service provider of voice, video, chat, contact center and enterprise-class API solutions powered by one global cloud communications platform, announced that CRN®, a brand of The Channel Company, has recognized 8x8 with a 2019 CRN Tech Innovator Award. These annual awards honor innovative hardware, software, and services. CRN editors evaluated hundreds of products, across 34 technology…

New Marketing Executive to Help Drive Company's Growth  Silicon Labs , a leading provider of silicon, software and solutions for a smarter, more connected world, announced Megan Lueders has joined the company as Chief Marketing Officer. With more than 20 years of high-tech executive experience, Lueders will lead the company's global marketing team responsible for reputation management, sales pipeline acceleration and customer experience. "I'm thrilled Megan has joined the leadership team to help scale our revenue…

Root to Help Company Implement Methodology to Ensure Predictable Client Success Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced a new Senior Vice President of Client Success: Jason Root. Root, a professional services veteran, has been brought on to help Ascent360 clients quickly realize value and combat steep learning curves common during the adoption of new marketing technologies. "Jason is an exceptional operations leader," says Scott Buelter. "He has led multiple…

Biqmind Will Provide Advanced It Advisory and Professional Services to Help HUAWEI CLOUD Customers with Easier Adoption  Biqmind has signed a memorandum of understanding for a partnership with HUAWEI CLOUD.   The Singapore-based, leading-edge technology company will support new and existing HUAWEI CLOUD customers across Asia Pacific in their enterprise digital transformation journey via the HUAWEI CLOUD in fast-growing areas such as: edge computing, multi-cloud adoption, disaster recovery and DevSecOps. With Biqmind’s…