Browsing Tag

Sponsored

Report: Amazon Sponsored Display On The Rise, How Brands Are Using New Ad Unit To Defend Product Detail Pages

New Sponsored Display Report found 42% of Sponsored Products clicks, and 30% of Sponsored Product sales come from Product Detail Pages. Perpetua, a global leader in eCommerce advertising and intelligence software, today released their 2021 Sponsored Display Report, an examination of performance across Sponsored Display advertising on Amazon and the impact the new ad unit has on driving a brand's awareness and sales. With retargeting controls, ad placement on and off Amazon and competitor conquesting controls, Sponsored…

Comscore Senior Vice President John Bulgrin To Participate In Upcoming Adweek Connected TV Webinar, Sponsored By LiveRamp

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that Comscore Senior Vice President John Bulgrin will participate in Adweek's upcoming webinar titled 'How to Advance Your CTV Planning Game: A Whole New Kind of Channel Surfing' on March 24, 2021 at 1pm ET. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities As the media ecosystem continues to shift, advertisers need to adapt quickly to understand viewership…

Product Analytics Is The Number One Measurement Of Digital Success, New Report By Harvard Business Review Analytics Services Sponsored By…

Product Analytics has overtaken legacy marketing analytics to measure digital customer experiences Amplitude, the operating system for digital business, today unveiled sponsored research conducted by Harvard Business Review Analytic Services that reveals product analytics is the number one measurement for digital customer experiences. The survey and report, "Making the Leap to a Digital-First Enterprise," shows the shift in how digital business leaders are measuring the impact of digital experiences in the new era, with…